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Casual Articles - How to create your own Unique Selling Proposition
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.)Much of that reputation comes from radio being tough to track. On one hand
Buying and selling wholesale goods is frequently viewed as a sort of ‘get rich quick’ scheme, where sellers can make enormous profits from very little investment or work. Three months after they started, people just don’t understand why things haven’t gone according to plan! There are four myths in particular that seem to lead would-be sellers astray time and time again
How do you outsell your competitors?
Your unique selling proposition (USP) is very important as part of your business planning. This is especially so if you decide to set u
Sales can be one of the most difficult aspects of business. It can also be one of the most exciting and interesting parts. Many companies struggle with sale after sale resulting in failure. This only yields more difficulty and discouragement in sales. If you are one of the people who have experienced failure in sales, it’s time to change your mindset! After reading
How do you outsell your competitors?
Your unique selling proposition (USP) is very important as part of your business planning. This is especially so if you decide to set
Two situations, two perfectly acceptable experiences, but in one case, an excitement about great service and in the other case, just OK.The LaptopI have a laptop which is under warranty - 5 working day turnaround they said when I rang them about a power problem. Efficient and effective they were too.So someone came to collect it the next day a
Your unique selling proposition (USP) is very important as part of your business planning. This is especially so if you decide to set
Seventy percent of all change management projects are considered to be failures.The critical factors for change management success or failure are fairly simple.The first factor is to have a group of people at leadership level believe that change is required. More than that, they must believe that "change management" is required. If these factors a
When it comes to small business marketing and advertising, I am amazed at how many local advertisers squander their money. I wish I had the money they wasted. I'd be a rich man.Let's talk about your typical retailer with 1 - 5 locations.One of the biggest problems I've seen is that most retailers have no idea of which media to use when running a campaign. I
Here are a few specific examples th
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