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  • Casual Articles - I Don't Want To Be Sold; I Want To Buy

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    was there for ten minutes and again left with my wallet intact. Of note was that there were no other customers in the store at the time.

    Store 3. A little more down-market this one - a guy with a purple open-necked shirt hanging outside his pants (looking like the host from a reality TV show like "Idol").

    He saw me hovering around the coats and asked me if I knew my size. I told him and he showed me where they

    Take Your Company or Career International
    We’re in the age of globalization, so if your company is not selling it’s products in the international marketplace you’re missing major opportunities and ultimately you may not remain competitive in North America.I spent the first 15 years of my career building and leading international sales and marketing organizations in Europe, Latin America, and the Far East. It was some of the mo
    I went shopping for clothes today.

    My plan was to buy a navy blue sports coat, a couple of shirts and ties and maybe a pair of black shoes.

    Understand that as a sales trainer, I want people to ask me to spend my money. I'm not going to buy unless asked. Unfair you say! Maybe but here's the thing... Unless you ask me to buy, I won't.

    How hard would it be for me to spend maybe $1,000? As it turned out, it was very hard. Let me recount what happened.

    Store 1. A well-known CBD menswear store. Actually they were having a sale - up to $200 off sports coats. I went to the display, took a coat off the rack and put it on. A size too small. A well-dressed, well-groomed senior staff member came up and said there was one in the next size and gave it to me. I tried it on and it fit and looked good.

    Reduced to $399 and there's me with cash in my pocket... I said I wanted to look at shirts so he put the coat back and left me alone. Taking two shirts, I went to the tie rack and picked out two nice ties. Then I took them back to the coat rack and held them next to the coat.

    Talk about giving out buying signals!

    I was completely ignored. All they had to do was to say, "Great selection - they go together really well. Was there anything else you wanted?" and over $700 would have found its way into their cash register.

    I left the store with my wallet intact and no new clothes.

    Store 2. Drove from the CBD to a suburban mall. I knew the store I was going to; found the sport coat rack and tried one on as two staff members watched. I looked at myself in the mirror, went to get a shirt and tie and held them up in the mirror too. No one spoke to me. I was there for ten minutes and again left with my wallet intact. Of note was that there were no other customers in the store at the time.

    Store 3. A little more down-market this one - a guy with a purple open-necked shirt hanging outside his pants (looking like the host from a reality TV show like "Idol").

    He saw me hovering around the coats and asked me if I knew my size. I told him and he showed me where they w

    Marketing a Mobile Car Wash Business
    One of the most simple businesses you can start is a mobile car wash business. Of course starting a business is not so difficult an endeavor, especially one like this as it requires no real inventory and you can run a one-man operation with no labor and you do not even need a location.The key is finding customers. I know what you are thinking finding customers for a mobile car wash busi
    as very hard. Let me recount what happened.

    Store 1. A well-known CBD menswear store. Actually they were having a sale - up to $200 off sports coats. I went to the display, took a coat off the rack and put it on. A size too small. A well-dressed, well-groomed senior staff member came up and said there was one in the next size and gave it to me. I tried it on and it fit and looked good.

    Reduced to $399 and there's me with cash in my pocket... I said I wanted to look at shirts so he put the coat back and left me alone. Taking two shirts, I went to the tie rack and picked out two nice ties. Then I took them back to the coat rack and held them next to the coat.

    Talk about giving out buying signals!

    I was completely ignored. All they had to do was to say, "Great selection - they go together really well. Was there anything else you wanted?" and over $700 would have found its way into their cash register.

    I left the store with my wallet intact and no new clothes.

    Store 2. Drove from the CBD to a suburban mall. I knew the store I was going to; found the sport coat rack and tried one on as two staff members watched. I looked at myself in the mirror, went to get a shirt and tie and held them up in the mirror too. No one spoke to me. I was there for ten minutes and again left with my wallet intact. Of note was that there were no other customers in the store at the time.

    Store 3. A little more down-market this one - a guy with a purple open-necked shirt hanging outside his pants (looking like the host from a reality TV show like "Idol").

    He saw me hovering around the coats and asked me if I knew my size. I told him and he showed me where they

    The New Ways To Do The business: MBA or CIO?
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    s me with cash in my pocket... I said I wanted to look at shirts so he put the coat back and left me alone. Taking two shirts, I went to the tie rack and picked out two nice ties. Then I took them back to the coat rack and held them next to the coat.

    Talk about giving out buying signals!

    I was completely ignored. All they had to do was to say, "Great selection - they go together really well. Was there anything else you wanted?" and over $700 would have found its way into their cash register.

    I left the store with my wallet intact and no new clothes.

    Store 2. Drove from the CBD to a suburban mall. I knew the store I was going to; found the sport coat rack and tried one on as two staff members watched. I looked at myself in the mirror, went to get a shirt and tie and held them up in the mirror too. No one spoke to me. I was there for ten minutes and again left with my wallet intact. Of note was that there were no other customers in the store at the time.

    Store 3. A little more down-market this one - a guy with a purple open-necked shirt hanging outside his pants (looking like the host from a reality TV show like "Idol").

    He saw me hovering around the coats and asked me if I knew my size. I told him and he showed me where they

    IT Marketing: Measuring the Response
    A really important part of the whole IT marketing effort is tracking and measuring. In this article, you'll learn how it’s really important to track what the response is and ultimately you want to track how many of the responses converted into sales.At the absolute minimum, you want to see what kind of inquiries come in from the different marketing vehicles. For example, if you have a s
    lse you wanted?" and over $700 would have found its way into their cash register.

    I left the store with my wallet intact and no new clothes.

    Store 2. Drove from the CBD to a suburban mall. I knew the store I was going to; found the sport coat rack and tried one on as two staff members watched. I looked at myself in the mirror, went to get a shirt and tie and held them up in the mirror too. No one spoke to me. I was there for ten minutes and again left with my wallet intact. Of note was that there were no other customers in the store at the time.

    Store 3. A little more down-market this one - a guy with a purple open-necked shirt hanging outside his pants (looking like the host from a reality TV show like "Idol").

    He saw me hovering around the coats and asked me if I knew my size. I told him and he showed me where they

    Performance Appraisals: Assist Your Employees In Preparing For A Performance Appraisals
    PREPARING EMPLOYEES FOR THE PERFORMANCE APPRAISAL INTERVIEWS: Remind employees to give some thought to the purpose of performance appraisal: it is a means to learn from the past, plan for the future, and improve effectiveness and work satisfaction. The performance appraisal discussion is an opportunity to motivate, recognize, and reward your employee. It is a time for you and your employee to
    was there for ten minutes and again left with my wallet intact. Of note was that there were no other customers in the store at the time.

    Store 3. A little more down-market this one - a guy with a purple open-necked shirt hanging outside his pants (looking like the host from a reality TV show like "Idol").

    He saw me hovering around the coats and asked me if I knew my size. I told him and he showed me where they were, giving me four different colours and styles to try on.

    He was really helpful, explaining fabrics and what to wear with them. I politely told him that they weren't quite what I was looking for so what he did next was to refer me back to store 2 where he said they had "better brands"

    No sale. Three times I'd tried to spend several hundred dollars. I went home with the money still in my wallet.

    No one asked me why I was buying the clothes; what I was planning to wear them with or where I was planning to go when wearing them. No one attempted to get my name for their list. No one bothered to ask me to buy. It's so simple, it's annoying.

    Oh, and guess what else? Not one of them made any attempt to get my name, address, or email details. So none of them offered me the opportunity to hear in advance of new ranges, summer / winter sales. Missed opportunity.

    Please understand, I don't want to be sold, I want to buy but I sometimes need help. Here's the message: If you don't ask, you won't get.

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