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Casual Articles - Book Yourself Solid
Of all the things you can give out at your trade show booth, by far the most useful and most direct in terms of communicating your sales message is some kind of printed material.Unfortunately, compared to more imaginative handouts, printed materials can be fairly ordinary -- some would call them boring. But the fact remains that printed materials are almost always the best way to communicate your promotional message.You work hard to make an impression with your trade show booth. And you train your staff to say all the right things. But once your visitors are gone there are really only two things connecting them with your company and your products: your follow-up strategy, and your handouts. Will your handouts make it past the waste basket? Have you made them an integral part of your follow-up strategy?One of your primary goals should be to put a piece of product literature into the hands of your prospects and get them to take it back to the office. You want to avoid it being thrown into the gar
I used to work with anyone who had a pulse and a checkbook. Living the red velvet rope policy of ideal clients increases my productivity… happiness… and more clients than I can handle are being referred to me. I know it’s hard to believe, but it’s true!
Clients are like family to me. Don’t get me wrong, I lived through a period of intense and painful negative energy worrying about those challenging client relationships. It exhausted me and took me away from accomplishing the highest good f
How can you make your networking experience a valuable one? What is the single, most important action you can take at a networking meeting?It is simply to show up and be present.This may sound like no big deal to you, but the fact is that there are plenty of people who show up at networking meetings and they go home or back to work with nothing to show for it. They might say it was a waste of time, they didn’t meet anyone to do business with and they didn’t learn anything at all. This is not anyone’s fault but their own. What this means is that they weren’t fully present.A networking meeting is fertile ground for anyone who cares to show up and be truly present. It is the path to the kingdom, the road to riches and the little thing that make the big difference. Networking is the key to business success, and it all starts with showing up and being present.Being fully present is definitely an action. It is not just about being in the room, in your body, sitting in the chair, breathi
Clients often ask me how I built a six figure income working as an independent professional in less than 10 months. I narrowed it down to 7 simple steps. Seven simple internal and intuitive attitude shifts… and the exact action items that will kick your business up a notch.
These effective and powerful steps won’t come as any mystery to you, but if you take them to heart, they will absolutely and emphatically build your business naturally and authentically.
My advice to you (from someone who has struggled and been exactly where you are now) is to love, embrace and believe in yourself. Because I know how easy and realistic it is for you to become a successful solo professional.
Combine these simple insights with the gifts you have within yourself to create an abundant, joyful and prosperous business and life.
SEVEN KEYS TO BOOKING YOURSELF SOLID
Key 1: Focus On Solutions no matter what you say, think or do. Take the attention off of yourself, your business and your services. Every second of every day stay focused on clear, specific and detailed solutions, benefits and advantages that appeal to your prospects.
Clearly define the root of your prospects’ problems and needs. Then only focus on those solutions. There does seem to be some universal confusion on the definition of a solution these days… or a slip of the mind, perhaps? Solutions are not technical, scientific, mechanical or procedural. They are simple ideas… profound, deep and impactful.
If someone wants to lose weight, solutions are not…
- Dietary guidelines
- Exercises
- Nutritional supplements
The core need of losing weight is much deeper. They really want to…
- Feel more self confident
- Feel incredibly attractive
- Attract their perfect mate
Now you’re talking their language. The more benefits you uncover, the quicker you will start to attract new clients. People buy good feelings, news ways of thinking and solutions to their problems.
Key 2: Seek Out Ideal Clients for maximum joy, prosperity and abundance. Think about the human you are when you are performing optimally at your peak…when you are with all the people who inspire and energize you.
Make a long list of the characteristics these people have because they are your ideal clients. (p.s. clients and friends are interchangeable expressions)
I used to work with anyone who had a pulse and a checkbook. Living the red velvet rope policy of ideal clients increases my productivity… happiness… and more clients than I can handle are being referred to me. I know it’s hard to believe, but it’s true!
Clients are like family to me. Don’t get me wrong, I lived through a period of intense and painful negative energy worrying about those challenging client relationships. It exhausted me and took me away from accomplishing the highest good fo
It is best to assume that with spoken language, simple is better than complex. Since we are unable to recapture or replay our spoken words, we hope that they will be correctly interpreted the first time they are heard. Unfortunately, spoken words can be the most misread and misinterpreted form of communication, and therefore, can be a great hindrance to effective persuasion. When you’re in a persuasive situation, use simple, direct, and concise language, rather than fretting about how eloquent you’re sounding. If you are preoccupied, you’ll miss a lot of important cues. Moreover, complex language may not effectively deliver your point.Persuaders normally try to speak to the lowest common denominator. The more advanced and complex your ideas and sentence structure are, the harder it is to follow your line of reasoning. You don’t want your audience struggling to understand what you mean. Comprehension should be easy because then your audience is more open to persuasion. If your prospects are struggling to find
Combine these simple insights with the gifts you have within yourself to create an abundant, joyful and prosperous business and life.
SEVEN KEYS TO BOOKING YOURSELF SOLID
Key 1: Focus On Solutions no matter what you say, think or do. Take the attention off of yourself, your business and your services. Every second of every day stay focused on clear, specific and detailed solutions, benefits and advantages that appeal to your prospects.
Clearly define the root of your prospects’ problems and needs. Then only focus on those solutions. There does seem to be some universal confusion on the definition of a solution these days… or a slip of the mind, perhaps? Solutions are not technical, scientific, mechanical or procedural. They are simple ideas… profound, deep and impactful.
If someone wants to lose weight, solutions are not…
- Dietary guidelines
- Exercises
- Nutritional supplements
The core need of losing weight is much deeper. They really want to…
- Feel more self confident
- Feel incredibly attractive
- Attract their perfect mate
Now you’re talking their language. The more benefits you uncover, the quicker you will start to attract new clients. People buy good feelings, news ways of thinking and solutions to their problems.
Key 2: Seek Out Ideal Clients for maximum joy, prosperity and abundance. Think about the human you are when you are performing optimally at your peak…when you are with all the people who inspire and energize you.
Make a long list of the characteristics these people have because they are your ideal clients. (p.s. clients and friends are interchangeable expressions)
I used to work with anyone who had a pulse and a checkbook. Living the red velvet rope policy of ideal clients increases my productivity… happiness… and more clients than I can handle are being referred to me. I know it’s hard to believe, but it’s true!
Clients are like family to me. Don’t get me wrong, I lived through a period of intense and painful negative energy worrying about those challenging client relationships. It exhausted me and took me away from accomplishing the highest good f
The more communication I have with people involved in telephone service and sales, such as Contact/Call Centers and Customer Service Departments, the more amazed I become at the reluctance to create more sales and profit opportunities through better interaction with current customers, reactivation of lost accounts and new business acquisition.Companies are forever seeking ways to cut costs and reduce staff - particularly so in Call/Contact Centers (turning so many into 'Call 'n' Wait' disaster zones) - they often fail to see what rewards they can achieve by using the following formula:1 humble telephone + 1 skilled operator + 1 established sales system = HUGE PROFITS!Here are twelve ideas that can dramatically improve your bottom line RESULTS build greater customer RELATIONSHIPS and earn you (a company of any size and industry) more REVENUE.1. Build the loyalty of your current customersA 'no brainer' right? Why is that so many customers cannot get through to you,
Clearly define the root of your prospects’ problems and needs. Then only focus on those solutions. There does seem to be some universal confusion on the definition of a solution these days… or a slip of the mind, perhaps? Solutions are not technical, scientific, mechanical or procedural. They are simple ideas… profound, deep and impactful.
If someone wants to lose weight, solutions are not…
- Dietary guidelines
- Exercises
- Nutritional supplements
The core need of losing weight is much deeper. They really want to…
- Feel more self confident
- Feel incredibly attractive
- Attract their perfect mate
Now you’re talking their language. The more benefits you uncover, the quicker you will start to attract new clients. People buy good feelings, news ways of thinking and solutions to their problems.
Key 2: Seek Out Ideal Clients for maximum joy, prosperity and abundance. Think about the human you are when you are performing optimally at your peak…when you are with all the people who inspire and energize you.
Make a long list of the characteristics these people have because they are your ideal clients. (p.s. clients and friends are interchangeable expressions)
I used to work with anyone who had a pulse and a checkbook. Living the red velvet rope policy of ideal clients increases my productivity… happiness… and more clients than I can handle are being referred to me. I know it’s hard to believe, but it’s true!
Clients are like family to me. Don’t get me wrong, I lived through a period of intense and painful negative energy worrying about those challenging client relationships. It exhausted me and took me away from accomplishing the highest good f
Think hard. When was the last time you remember the chief executive officer an American company admitting publicly and repeatedly to getting it wrong? “Humiliated and mortified” is how Jet Blue’s founder and chief executive described his reaction to the NY Times. “Painful to watch” David Neeleman admitted on the Today Show. “Sorry and embarrassed” was how the full page ads of apology in New York, Boston and DC put it.The discount airline, a favorite of parents and fidgety flyers everywhere for its individualized TV monitors, comfortable seats and customer-friendly staff, is in the throes of the worst crisis in its 8 year history. An ice storm forced the cancellation of more than one-thousand flights in under a week, leaving an endless stream of angry passengers in its wake. In one case, passengers were held inside planes at NY’s Kennedy airport for over 10 hours.In hindsight, the same gritty determination to avoid cancellation of flights seemed little more than short-sighted mismanagement to the casu
- Feel more self confident
- Feel incredibly attractive
- Attract their perfect mate
Now you’re talking their language. The more benefits you uncover, the quicker you will start to attract new clients. People buy good feelings, news ways of thinking and solutions to their problems.
Key 2: Seek Out Ideal Clients for maximum joy, prosperity and abundance. Think about the human you are when you are performing optimally at your peak…when you are with all the people who inspire and energize you.
Make a long list of the characteristics these people have because they are your ideal clients. (p.s. clients and friends are interchangeable expressions)
I used to work with anyone who had a pulse and a checkbook. Living the red velvet rope policy of ideal clients increases my productivity… happiness… and more clients than I can handle are being referred to me. I know it’s hard to believe, but it’s true!
Clients are like family to me. Don’t get me wrong, I lived through a period of intense and painful negative energy worrying about those challenging client relationships. It exhausted me and took me away from accomplishing the highest good f
Unfair dismissal & constructive dismissal can sometimes occur when a bad boss is at work. These dismissals can become messy and involve an Employment Law solicitor or an Employment Tribunal - though fortunately they aren’t that common. However dealing with a difficult boss at some stage of your career is almost certain. When this occurs you may find the easiest solution is to start looking for another job but in the meantime if you are worried that you are being unfairly treated and become a victim of unfair dismissal, here are some tips which can help you.1. Stay Positive. It’s easy when dealing with the negative influence of a bad boss to find yourself with a negative attitude as well. This often makes your work even less enjoyable. Don’t allow someone else’s mood to affect yours, keep a positive attitude and a difficult boss will become much easier to deal with.2. Acknowledge there is a problem with friends and family. It’s far too easy to keep feelings bottled up
I used to work with anyone who had a pulse and a checkbook. Living the red velvet rope policy of ideal clients increases my productivity… happiness… and more clients than I can handle are being referred to me. I know it’s hard to believe, but it’s true!
Clients are like family to me. Don’t get me wrong, I lived through a period of intense and painful negative energy worrying about those challenging client relationships. It exhausted me and took me away from accomplishing the highest good for my clients. It was impossible for me to be productive, effective or successful in this environment.
Now with your list of inspiring people, I give you permission to release any dead wood in your calendar. If it feels scary, trust the next five steps to energetically fill those spaces.
Key 3: Embrace Your Authentic Self and toss out the societally accepted version of you. Yes! I’m serious. No one likes the IBM stiff blue suit that follows every rule. We’re attracted to that perky, authentic confident soul who says it like it is and filters nothing!
Think about how radiant and attractive you are when you are with your best friends. You are spontaneous, free and genuine because of the trust within these close relationships.
Our real liberated, confident empowered self is the true self that only a select few inner circle friends are exposed to. Let me tell you… if you let your quirky, silly side shine… you’ll experience far greater self-assurance and an immediate client attraction. Sound easy? It is! Works every time like a charm. Test it for yourself.
Key 4: Branding is not just for Superbowl advertisers. If you haven’t identified your natural skill, talent, interest or expertise… or if you’re not clearly and consistently expressing and defining yourself… chances are your clients can’t either.
Most people are afraid of niches or specifity because they think it may limit their success or potential. That couldn’t be farther from the truth.
Ambiguity and uncertainty translates into insecurity. Personal branding is uniquely you. Own it… love it… express it!
(oh, and by the way… once you’ve mastered your niche… then you get to expand and do anything else you want!!!)
Key 5: Articulating What You Do is the key that connects your vibrant, branded and authentic self to the world. Most people are afraid to express themselves in a clear and powerful way.
Speak boldly, clearly and with purpose. This is the fastest way to eliminate suspicion, guesswork or speculation. Prospects want to know the exact benefits they will experience and action they should take. Articulate this you’ll have paved the way for a “yes”.
Remember you won’t appeal to everyone. And, that’s the beautiful thing!!! What you will do is powerfully impact your ideal clients in a compelling way every time you clearly communicate the vibrant you.
Key 6: The Simple Selling Process is a
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