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  • Casual Articles - Four Easy Steps To Building A Powerful Employee Incentive Program

    Postcard Marketing is a Lead Generator - Not a Brand Builder
    I would like to make two important points about postcard marketing:Point #1 - "Learn More" is Not an Offer Here's the reason I stress this point. While working in the postcard marketing industry, "learn more" was one of the most frequently used calls-to-action I saw put onto postcards. The problem was, these companies gave the reader no reason to learn more. No incentive was mentioned. No compelling argument was made. No mention of the value to be had. Just a plain old "learn mor
    ards that will be memorable and the winners will take pride in receiving. This is another great topic to brainstorm with your team because if you give them an open forum, they will tell you exactly what is important to them and to those they manage.

    Tip From The Coach: Your team will be most inspired if they feel the incentive rewards are meaningful enough to justify their efforts. Some award ideas… a nice dinner with the President of your company, education/training classes paid for by the company, a paid day off with cash for shopping, a special plaque to r

    The Importance of A Cover Letter
    As you begin your job search, you will find that many employers will not only request your resume, but will expect a cover letter as well. Many people overlook the importance of a cover letter, and instead only focus on putting an effort into their resume. However, the cover letter is just as important in getting an employer to call you for an interview. The following article will outline how to write a cover letter with resume.In considering how to write a cover letter with resume it is ap
    Want to build a successful incentive program for your company? Have you dreamt about finding ways to have more fun at work and still see BIG results? At the heart of every employee incentive program is the ability to motivate and reward your team for excellent performance. In this article, I will show you four easy steps to build an incentive program that allows everyone to win!

    Setting objectives: For any type of employee incentive program, your team must feel the goals are attainable and realistic. An incentive program should also fit into your company’s overall business strategy and be easy to measure. Using targets such as revenue growth, client retention, service satisfaction and profits, are some of the ways to establish incentive objectives. Lastly, the ideal incentive program will allow each person in your company to feel they have an opportunity to win.

    Tip From The Coach: To build a powerful incentive program, plan a brainstorming session with your team so they can share unique insight about ways to make the program a giant success. Listen to their input, as they will lead you to the GOLD!

    Developing a strategy: Be certain your objectives are simple and well defined. Then, do everything possible to ensure your company goals can be evaluated fairly and objectively. For example, your monthly revenue or the number of new sales each month can be easily measured. Once you have outlined the goals to be measured, then build a specific schedule of how frequently you are going to report the progress of your incentive program. For instance, if your incentive program is going to run for three months, then plan on announcing the rankings every two weeks, to keep top-of-mind awareness. Lastly, clearly outline the rules of your incentive program in writing and define the specific time period to be measured.

    Tip From The Coach: When building your strategy, be certain to focus on win/win. Also, consider what will happen to morale if many participants don’t---or can’t---achieve their incentive objectives.

    Establishing awards: Start by establishing your budget for this incentive program by defining the “projected” number of awards to be given. Then, consider the “people profile” of your team to develop appropriate awards that will be memorable and the winners will take pride in receiving. This is another great topic to brainstorm with your team because if you give them an open forum, they will tell you exactly what is important to them and to those they manage.

    Tip From The Coach: Your team will be most inspired if they feel the incentive rewards are meaningful enough to justify their efforts. Some award ideas… a nice dinner with the President of your company, education/training classes paid for by the company, a paid day off with cash for shopping, a special plaque to re

    Unique Customer Perception (UCP)
    Marketing is a domain which is dynamic i.e. involves change, an important phenomenon not to be overlooked. We have come across a term “Unique Selling Proposition”(USP) which companies feel as a constant factor . Every organisation is an open system of management which means change is inevitable and is associated with environmental factors. Companies need to focus not only on USP of their products but also on the “Unique Customer Perception”(UCP) of the final end users.The prop of marketin
    overall business strategy and be easy to measure. Using targets such as revenue growth, client retention, service satisfaction and profits, are some of the ways to establish incentive objectives. Lastly, the ideal incentive program will allow each person in your company to feel they have an opportunity to win.

    Tip From The Coach: To build a powerful incentive program, plan a brainstorming session with your team so they can share unique insight about ways to make the program a giant success. Listen to their input, as they will lead you to the GOLD!

    Developing a strategy: Be certain your objectives are simple and well defined. Then, do everything possible to ensure your company goals can be evaluated fairly and objectively. For example, your monthly revenue or the number of new sales each month can be easily measured. Once you have outlined the goals to be measured, then build a specific schedule of how frequently you are going to report the progress of your incentive program. For instance, if your incentive program is going to run for three months, then plan on announcing the rankings every two weeks, to keep top-of-mind awareness. Lastly, clearly outline the rules of your incentive program in writing and define the specific time period to be measured.

    Tip From The Coach: When building your strategy, be certain to focus on win/win. Also, consider what will happen to morale if many participants don’t---or can’t---achieve their incentive objectives.

    Establishing awards: Start by establishing your budget for this incentive program by defining the “projected” number of awards to be given. Then, consider the “people profile” of your team to develop appropriate awards that will be memorable and the winners will take pride in receiving. This is another great topic to brainstorm with your team because if you give them an open forum, they will tell you exactly what is important to them and to those they manage.

    Tip From The Coach: Your team will be most inspired if they feel the incentive rewards are meaningful enough to justify their efforts. Some award ideas… a nice dinner with the President of your company, education/training classes paid for by the company, a paid day off with cash for shopping, a special plaque to r

    Structure Your Payment Offers to Sell More Products
    The way you structure your payment offers can increase your sales. I'm not talking about the way people pay like credit cards, digital payments, checks, and cash options. What I'm taking about is can your customers try before they buy, pay later, make payments, do they get a rebate, etc. Below are six payment offers that will sell like your products or services like crazy: 1. Sample It Offer your customers a free sample or short version of your product or service. Your sample shou
    loping a strategy: Be certain your objectives are simple and well defined. Then, do everything possible to ensure your company goals can be evaluated fairly and objectively. For example, your monthly revenue or the number of new sales each month can be easily measured. Once you have outlined the goals to be measured, then build a specific schedule of how frequently you are going to report the progress of your incentive program. For instance, if your incentive program is going to run for three months, then plan on announcing the rankings every two weeks, to keep top-of-mind awareness. Lastly, clearly outline the rules of your incentive program in writing and define the specific time period to be measured.

    Tip From The Coach: When building your strategy, be certain to focus on win/win. Also, consider what will happen to morale if many participants don’t---or can’t---achieve their incentive objectives.

    Establishing awards: Start by establishing your budget for this incentive program by defining the “projected” number of awards to be given. Then, consider the “people profile” of your team to develop appropriate awards that will be memorable and the winners will take pride in receiving. This is another great topic to brainstorm with your team because if you give them an open forum, they will tell you exactly what is important to them and to those they manage.

    Tip From The Coach: Your team will be most inspired if they feel the incentive rewards are meaningful enough to justify their efforts. Some award ideas… a nice dinner with the President of your company, education/training classes paid for by the company, a paid day off with cash for shopping, a special plaque to r

    How to Apply EMyth Principles to Your Leadership Role
    Following on from a previous article on 'The EMyth Perspective' inspired by Michael Gerber’s book “The EMyth Manager,” I thought it might be useful to give you the overall context to this perspective and explain all 5 of Gerber’s EMyth principles.Gerber believes that every manager should treat the organisation (or their part in it) as a small business and think of themselves as small business owners; so these principles apply to leaders and managers in any size organisation, as well as to b
    p-of-mind awareness. Lastly, clearly outline the rules of your incentive program in writing and define the specific time period to be measured.

    Tip From The Coach: When building your strategy, be certain to focus on win/win. Also, consider what will happen to morale if many participants don’t---or can’t---achieve their incentive objectives.

    Establishing awards: Start by establishing your budget for this incentive program by defining the “projected” number of awards to be given. Then, consider the “people profile” of your team to develop appropriate awards that will be memorable and the winners will take pride in receiving. This is another great topic to brainstorm with your team because if you give them an open forum, they will tell you exactly what is important to them and to those they manage.

    Tip From The Coach: Your team will be most inspired if they feel the incentive rewards are meaningful enough to justify their efforts. Some award ideas… a nice dinner with the President of your company, education/training classes paid for by the company, a paid day off with cash for shopping, a special plaque to r

    Low Rent Start Up
    The Green Duck needed a new transmission—BAD! Like last week. It groaned with an industrial, metal-on-metal fervor. Let me stop here and proffer a key bit of advice: When you are a near penniless college student, and you need a car, you will, by definition, be buying at the low end of the market. Under no circumstances are you to buy a used Rambler American, formerly owned by the telephone company. The good news is that chances are real slim there days of running into said vehicle.Sadly, t
    ards that will be memorable and the winners will take pride in receiving. This is another great topic to brainstorm with your team because if you give them an open forum, they will tell you exactly what is important to them and to those they manage.

    Tip From The Coach: Your team will be most inspired if they feel the incentive rewards are meaningful enough to justify their efforts. Some award ideas… a nice dinner with the President of your company, education/training classes paid for by the company, a paid day off with cash for shopping, a special plaque to reward top performers, special recognition at your next meeting, or a trip to a vacation resort.

    Evaluating the results: Bravo! Your incentive program is completed and now is the time to evaluate the results and to justify the success of your program. Start by getting feedback from your team by surveying them and asking for their feedback. Ask them if the incentive program made a difference in their performance and ask for any suggestions they have to improve future programs. Then, evaluate if the program helped your company achieve its goals while consider any improvements you would make for the next incentive program.

    Tip From The Coach: When evaluating the success of your incentive program, look for any side benefits you didn’t expect, such as a new spirit of enthusiasm, reduced turnover or increased teamwork.

    Want to hear more about this important topic or ask some additional questions about employee incentive programs? Fax a note on your letterhead to 435-615-8670 or send an E-mail to ernest@powerhour.com and The Coach will fax/E-mail back to you a free invitation to be a participant on a TeleForum conference call.

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