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Casual Articles - Top 10 Ways to Maximize Your Approachability
The 5 C Principle for Developing Your Most Important Asset
"Yes Joe, I already KNOW I need to go back to my existing client list."I hear that from contractors all the time. They’ve been in business for several years, have personally dealt with a couple of hundred people and have them listed somewhere—on cards in a box, in an old rolodex or in their accounting software.They suspect they are a good source for additional work and they know deep down that they are at fault for not contacting them. One contractor proudly exclaimed to me, "They don’t want me to contact them Joe, I’ve already taken all their money!"In the sales and marketing world we now live, that philosophy is short-sighted if you want to do business on a regular basis. Clients have to give you permission to contact them. From "do not call" lists to spam filter software and delete buttons, all the traditional methods of getting in touch with prospects has changed. The prospect now has the power to decide whether or not he will communicate with you.Most contractors already know this; however they usually won’t approach the subject
Power of Approachability. I wanted to give people a clear picture of what the idea meant, along"Yes Joe, I already KNOW I need to go back to my existing client list."I hear that from contractors all the time. They’ve been in business for several years, have personally dealt with a couple of hundred people and have them listed somewhere—on cards in a box, in an old rolodex or in their accounting software.They suspect they are a good source for additional work and they know deep down that they are at fault for not contacting them. One contractor proudly exclaimed to me, "They don’t want me to contact them Joe, I’ve already taken all their money!"In the sales and marketing world we now live, that philosophy is short-sighted if you want to do business on a regular basis. Clients have to give you permission to contact them. From "do not call" lists to spam filter software and delete buttons, all the traditional methods of getting in touch with prospects has changed. The prospect now has the power to decide whether or not he will communicate with you.Most contractors already know this; however they usually won’t approach the subject
Counteroffers: Should I Stay or Should I Go?
If “resignation” is the word that strikes fear into all employers, then “counteroffer” is the one that strikes fear into an employee’s heart. “What should I do? They’ve matched my offer?”It’s Friday afternoon. You walk into your boss’ office and ask the question that has sent scared many a managers —“Do you have a minute,” you ask. At that moment, he knows you’re resigning and if he/she wants you, they will have to fight to keep you.“Why? We love you. Please stay! Don’t go! What do we have to do to keep you?”Recently, two people who accepted an offer from a client of mine called me to tell me that they accepted a counteroffer to remain with their current firm. The one who had been with his current firm for twelve years seemed to make a decision that made sense; the other, however, had pleaded to get a fulltime job and leave consulting. His assignment was ending and he said he wanted the stability of a fulltime job. Earning $45 per hour without benefits, he accepted a small increase in his hourly rate, rather than a fulltime salary of $93000
After reading and researching thousands of books, articles and other resources on communication, first impressions, networking and conversation, I’ve learned one thing: none of them address what approachability means. Or maybe they just don’t take the time to define it, stress its importance and offer suggestions on how to maximize it.If “resignation” is the word that strikes fear into all employers, then “counteroffer” is the one that strikes fear into an employee’s heart. “What should I do? They’ve matched my offer?”It’s Friday afternoon. You walk into your boss’ office and ask the question that has sent scared many a managers —“Do you have a minute,” you ask. At that moment, he knows you’re resigning and if he/she wants you, they will have to fight to keep you.“Why? We love you. Please stay! Don’t go! What do we have to do to keep you?”Recently, two people who accepted an offer from a client of mine called me to tell me that they accepted a counteroffer to remain with their current firm. The one who had been with his current firm for twelve years seemed to make a decision that made sense; the other, however, had pleaded to get a fulltime job and leave consulting. His assignment was ending and he said he wanted the stability of a fulltime job. Earning $45 per hour without benefits, he accepted a small increase in his hourly rate, rather than a fulltime salary of $93000
That research was my impetus for writing The Power of Approachability. I wanted to give people a clear picture of what the idea meant, along
25 Ways To Make Your Next Direct Mail Campaign Work
This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you’ve included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using?Have a strong, powerful headline that promises a benefit.Offer a strong guarantee or warranty.Put a dollar value on free offers. Example: “$500 off Your New Deck!”.Have a strong call to action – “Call now”.Offer free information – a consumer guide, free report, design guide, etc.Include your address.Include a toll-free number.For a large ad, use a coupon. Give the coupon a headline that affirms positive action. Example: “Yes, I’d like to cut my energy costs by 50% or more.”Give the reader multiple response options – call, fax, mail, email.Use graphics that make the ad easy to read.Include your web site address.For a smaller ad, put a coupon border around the entire ad.Give compelling, speci
first impressions, networking and conversation, I’ve learned one thing: none of them address what approachability means. Or maybe they just don’t take the time to define it, stress its importance and offer suggestions on how to maximize it.This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you’ve included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using?Have a strong, powerful headline that promises a benefit.Offer a strong guarantee or warranty.Put a dollar value on free offers. Example: “$500 off Your New Deck!”.Have a strong call to action – “Call now”.Offer free information – a consumer guide, free report, design guide, etc.Include your address.Include a toll-free number.For a large ad, use a coupon. Give the coupon a headline that affirms positive action. Example: “Yes, I’d like to cut my energy costs by 50% or more.”Give the reader multiple response options – call, fax, mail, email.Use graphics that make the ad easy to read.Include your web site address.For a smaller ad, put a coupon border around the entire ad.Give compelling, speci
That research was my impetus for writing The Power of Approachability. I wanted to give people a clear picture of what the idea meant, along
How To Increase Your Online Business And Destroy Your Competition...
I know, I know. It doesn’t sound too nice. But lets face it, in business, if customers don’t pick your business, they’ve picked somebody else. I want to help you so that the customer picks YOUR business over somebody else’s. This is basically for e-commerce, so for traditional business, emails, e-zines, etc., might not apply but you might still be able to implement the idea behind the statement.* Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.* Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.* Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their a
approachability means. Or maybe they just don’t take the time to define it, stress its importance and offer suggestions on how to maximize it.I know, I know. It doesn’t sound too nice. But lets face it, in business, if customers don’t pick your business, they’ve picked somebody else. I want to help you so that the customer picks YOUR business over somebody else’s. This is basically for e-commerce, so for traditional business, emails, e-zines, etc., might not apply but you might still be able to implement the idea behind the statement.* Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.* Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.* Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their a
That research was my impetus for writing The Power of Approachability. I wanted to give people a clear picture of what the idea meant, along
Are You Eking Out a Living, and Can't Get What You Want from a Job?
Many people are working at jobs they don't want and they hate to go there every day. Are you one of them?Let's start by examining how you got into this kind of "pickle" to begin with. Did you take this job be- cause you thought you couldn't find anything else? Did someone you are close to, tell you to take it even if you didn't want to? Were you in panic be- cause you thought you would be out on the street?When I listen to people who have gotten into this predicament, I usually find that the main cause for this kind of frustration and unhappiness is because there is a lack of self-esteem and no goal setting. These two elements go hand in hand. It's almost as if the job seeker has lost some part of the self and is willing to be molded by others, outside circumstances or fate.The cure, in my opinion, is to always have goals for oneself. Some need to be work related while others can be for fun or for learning.Goals make life sweeter. They can turn a hum- drum job into one you might like. They can also lead ` you
e and offer suggestions on how to maximize it.Many people are working at jobs they don't want and they hate to go there every day. Are you one of them?Let's start by examining how you got into this kind of "pickle" to begin with. Did you take this job be- cause you thought you couldn't find anything else? Did someone you are close to, tell you to take it even if you didn't want to? Were you in panic be- cause you thought you would be out on the street?When I listen to people who have gotten into this predicament, I usually find that the main cause for this kind of frustration and unhappiness is because there is a lack of self-esteem and no goal setting. These two elements go hand in hand. It's almost as if the job seeker has lost some part of the self and is willing to be molded by others, outside circumstances or fate.The cure, in my opinion, is to always have goals for oneself. Some need to be work related while others can be for fun or for learning.Goals make life sweeter. They can turn a hum- drum job into one you might like. They can also lead ` you
That research was my impetus for writing The Power of Approachability. I wanted to give people a clear picture of what the idea meant, along
Coordinate Your Promotional Items For Lasting Impact
One of the most effective ways to employ promotional items is as part of a coordinated marketing campaign. Choosing a set of coordinating promotional gifts for prospective customers, employees or loyal, continuing clients is a great way to build business relationships that keep growing. Here are five steps to building a coordinated promotional giving campaign that will pay off in increased sales and good will.Plan your campaign in advance. Start by deciding the purpose of your marketing campaign. Some specific purposes that lend themselves to promotional items include- introducing a new product or business - building a continuing relationship with a new customer - increasing good will with loyal customers - wooing customers away from competitors - offering incentives to your employees - publicizing and solidifying your name brand awarenessChoose gifts that make sense for your business. The promotional items that you choose should be easily identifiable with your business and company, and targeted at your specific
Power of Approachability. I wanted to give people a clear picture of what the idea meant, along with many small tips and suggestions to put that idea to use – one conversation at a time.One of the most effective ways to employ promotional items is as part of a coordinated marketing campaign. Choosing a set of coordinating promotional gifts for prospective customers, employees or loyal, continuing clients is a great way to build business relationships that keep growing. Here are five steps to building a coordinated promotional giving campaign that will pay off in increased sales and good will.Plan your campaign in advance. Start by deciding the purpose of your marketing campaign. Some specific purposes that lend themselves to promotional items include- introducing a new product or business - building a continuing relationship with a new customer - increasing good will with loyal customers - wooing customers away from competitors - offering incentives to your employees - publicizing and solidifying your name brand awarenessChoose gifts that make sense for your business. The promotional items that you choose should be easily identifiable with your business and company, and targeted at your specific
So, straight from the pages of the book, here are my Top Ten Ways to Maximize Your Approachability.
Ready to Engage
The word approachability derives from the Latin verb appropriare, which means “to come nearer to.” Interesting. It doesn’t say anything about the approach-e
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