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Casual Articles - Sex Sells!
The Best First Step You Can Take Before Starting A Business
If you are planning on setting up a business one of the first best steps you can take is to contact your Secretary of State (SOS) by phone or by going to their website to request a business start up package related to the business you are planning to start. The depth of information p
from leadership positions) means that there are many more men in deIf you are planning on setting up a business one of the first best steps you can take is to contact your Secretary of State (SOS) by phone or by going to their website to request a business start up package related to the business you are planning to start. The depth of information p
Top Speaker Says: 1960's Rhetoric Prevents Us From Really Satisfying Customers
I just happened upon an article that entices us to speak about customer transactions as “experiences.”Suddenly, I feel I’m emerging from a time capsule, back to the 1960’s (most of which really happened in the 70’s according to people who were there.)Everybody is barefoo
An attractive woman has a decided advantage as sales representative over her male counterpart. This “selling edge” is primarily due to the existence of the “glass ceiling” found in most business organizations today. The glass ceiling (women are still arbitrarily held back from leadership positions) means that there are many more men in deI just happened upon an article that entices us to speak about customer transactions as “experiences.”Suddenly, I feel I’m emerging from a time capsule, back to the 1960’s (most of which really happened in the 70’s according to people who were there.)Everybody is barefoo
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one of those “80-20” rules. As in, “80% of your business will come from 20% of your customers or activities.” Here’s my twist on this for publicity and marketing:Build no more than 20% of your publicity and marketing activitie
over her male counterpart. This “selling edge” is primarily due to the existence of the “glass ceiling” found in most business organizations today. The glass ceiling (women are still arbitrarily held back from leadership positions) means that there are many more men in deAdvice about business and life often gets around to one of those “80-20” rules. As in, “80% of your business will come from 20% of your customers or activities.” Here’s my twist on this for publicity and marketing:Build no more than 20% of your publicity and marketing activitie
How Does Your Company Name Affect the Relationship You Have With Customers?
The name has a direct relationship with what you do. For example if you are selling skis for winter and you called yourself Nor-Ski, then there would be no confusion as to what you were selling. This store does sell skis and it is their main product line. On the other hand, if you cal
he existence of the “glass ceiling” found in most business organizations today. The glass ceiling (women are still arbitrarily held back from leadership positions) means that there are many more men in deThe name has a direct relationship with what you do. For example if you are selling skis for winter and you called yourself Nor-Ski, then there would be no confusion as to what you were selling. This store does sell skis and it is their main product line. On the other hand, if you cal
Personality Testing; Myth and Realities
It is commonly believed myth that personality testing instruments can measure your personality and predict your future behaviors. The pre-employment testing mechanism has been following this creed without any solid evidence. The testing industry claims all out validity. The educationa
ions today. The glass ceiling (women are still arbitrarily held back from leadership positions) means that there are many more men in deIt is commonly believed myth that personality testing instruments can measure your personality and predict your future behaviors. The pre-employment testing mechanism has been following this creed without any solid evidence. The testing industry claims all out validity. The educationa
Use the Selling Secrets of Top Military Recruiters
Let me begin by stating that this article is not a discussion about the military or the pros and cons of war. It is about learning some of the most powerful persuasion strategies in use today. And the truth is, military recruiters are some of the best salespeople in the world. The
from leadership positions) means that there are many more men in decision-making positions in businesses than women. Therefore, when cold calling, an attractive woman has a better chance of getting an appointment for a sales presentation, than does a man. Women are also given more attention in their presentations and less resistance up t
Let me begin by stating that this article is not a discussion about the military or the pros and cons of war. It is about learning some of the most powerful persuasion strategies in use today. And the truth is, military recruiters are some of the best salespeople in the world. The
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