Casual Articles - Business

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to

nd the inner drive of these people. We have many former sales people on our team doing very well. It appears that sales ability as it relates with people is a key ingredient in being a successful franchisee. Now we have successful franchisees, who are not sales

Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let’s discuss just how bad it really is. Let’s us discuss Ray Kroc, founder of McDonalds and the Father of Fr

Zig Ziglar use to say in seminars and on tapes that nothing happens until someone sells something. I had never really understood how absolutely true that was until I got into franchising and saw how one franchise sale could add jobs to the economy, provide great service to a community and change the quality of life for the franchisee and their family. Sales people have an advantage over other folks in business. Our top performing franchisees were always the best sales people. Our toughest competitors, well their founders were great sales people too. To this point I would like to recommend a book to you, that makes this point:

“The Force” by David Dorsey.

This is an interesting book on the psychological turmoil associated with a sales team. How it transfers itself into the personal lives of team members and how companies like GE, Xerox and IBM develop team leaders and sales people to excel. Remember many great sales people have gone on to be great entrepreneurs. Ray Kroc, Ross Perot come to mind. It discusses the motivations and the inner drive of these people. We have many former sales people on our team doing very well. It appears that sales ability as it relates with people is a key ingredient in being a successful franchisee. Now we have successful franchisees, who are not sales

Decision-Making Rule #1
As I have studied a number of books on decision-making, it has been encouraging to find that academicians have validated my own experiences. One example goes back to a time, when I was working in a company that had an incredi

ervice to a community and change the quality of life for the franchisee and their family. Sales people have an advantage over other folks in business. Our top performing franchisees were always the best sales people. Our toughest competitors, well their founders were great sales people too. To this point I would like to recommend a book to you, that makes this point:

“The Force” by David Dorsey.

The Law of Fence-Jumping
In a face-to-face sales presentation, prospects inevitably have certain objections or fears about buying a particular product or service, AND/OR about selecting the most qualified supplier.A skilled salesperson is a ma

ere great sales people too. To this point I would like to recommend a book to you, that makes this point:

“The Force” by David Dorsey.

Specialized Party Rentals - Start a Bear Stuffing Business
You’ve seen them in the mall, the lines of kids and parents waiting to make their own bears or dogs or rabbits. Stuffing your own plush has become all the rage in the last few years.But, have you every thought of star

he personal lives of team members and how companies like GE, Xerox and IBM develop team leaders and sales people to excel. Remember many great sales people have gone on to be great entrepreneurs. Ray Kroc, Ross Perot come to mind. It discusses the motivations and the inner drive of these people. We have many former sales people on our team doing very well. It appears that sales ability as it relates with people is a key ingredient in being a successful franchisee. Now we have successful franchisees, who are not sales

10 Ways You're Ruining Your Chances Of Getting Publicity Without Even Knowing It
There’s more than a few ways to get your name in the news. Extravagant claims, incredible altruism, unique twists on old themes. But even the best laid plans of a top notch performer can be sabotaged by any of the followi

This book should be read by those who do not want to be sold something by a sales person and by salespeople who think they are missing something or do not understand what their purpose is in their current job. Sales people who are quitting their job should read this book and those thinking of getting out of sales into a business should also read it and think about it.

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There has been a tremendous growth in the number of companies adopting business improvement programs such as process reengineering, 6 Sigma, lean manufacturing, the Baldrige Criteria for Performance Excellence and, CMM/CMI. Unfortunately the need to improve may exist but the evidence shows that the best of intentions are prone to failure.

Leaders demonstrate by their actions that people are the most critical factor in an organization's performance. That's why they invest heavily in growing and developing people.

It's harder than ever to build e-mail lists online, as customers are more reluctant to opt in for free e-zines (or other mailing lists) than ever before. What's the best way to build an e-mail list? The answer is surprisingly low-tech...

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