Casual Articles - Business

Give Yourself an Edge over the Competition
Direct Marketing is no different that marketing or marketing online with a couple of exceptions. Your marketing pieces get into the hands of the buyer and they need to be well incentivized to not hit the trash can in a hurry. American Express, for e

If there really is something unique about your product or service, by all means focus on it. But it may be that your competition offers something very similar to you. That doesn’t mean that you can’t stand out. It just means that you have to find something to focus on tha

Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments.

Your prospect is in the market for a widget, just like the one you sell. She surfs over to Google (or picks up her Yellow Pages) and looks up “widgets.”

She is immediately greeted by 15 different widget companies, including yours. How does she go about making her selection? And what can you do to make her more likely to select you?

This is where your Unique Selling Proposition (USP) comes in. Your USP tells Ms. Prospect what is different about you, and why she should choose your product or service over that of your competitor.

So, how do you determine yours?

First, you need to sit down and make a list of all the benefits of doing business with you, and those of your particular product or service. Be sure they’re really benefits, and not just features. Put yourself in your customer’s shoes: What does your widget do for her? How does it make her feel? What is the emotional payoff for her?

Next, you need to have a look at the competition. Is there any way your widget is different from theirs? What benefits are they stressing? What are they not talking about?

Custom Designed Packaging
Custom designed packaging service providers ask product manufacturers to send them products for which custom packaging is required. Several options are worked out and presented to the product manufacturer who then chooses one that suits his requirements best

ion? And what can you do to make her more likely to select you?

This is where your Unique Selling Proposition (USP) comes in. Your USP tells Ms. Prospect what is different about you, and why she should choose your product or service over that of your competitor.

So, how do you determine yours?

Next, you need to have a look at the competition. Is there any way your widget is different from theirs? What benefits are they stressing? What are they not talking about?

Interviewing: How to Stay Out of legal Hot Water
Some interviewers ask great questions; others ask dumb questions; and, worst of all, some ask questions that can get them into legal hot water.Every recruiter, hiring manager, executive, and department manager must realize that asking the wrong questi

o, how do you determine yours?

Next, you need to have a look at the competition. Is there any way your widget is different from theirs? What benefits are they stressing? What are they not talking about?

Need of Family Support in Businesses
Because prices and even the price of education are rising steadily, most families with average income need to have both parents work to keep up with their lifestyle. One parent of average income working and providing for his family by himself does not bring

t does your widget do for her? How does it make her feel? What is the emotional payoff for her?

Next, you need to have a look at the competition. Is there any way your widget is different from theirs? What benefits are they stressing? What are they not talking about?

Choosing and Using Your Desk
Whether you are working at home or in the office, your desk is a major key to reducing stress and improving productivity. Make sure that it is not only a place you can function efficiently, but just as important, a place you like to be! A functional desk tha

Go back over your list and cross out the benefits your competition claims. From what’s left, pick out five or six of your strongest entries.

Now, sit down and take a look at your target customer. What are her core beliefs and desires? What keeps her awake at night? Find the benefit that speaks most directly to her.

Boil that benefit down into the shortest sentence possible. Make it tight, use action verbs if you possibly can, and make it catchy.

Congratulations! You now have a USP that can (and should) be used in every marketing communication you issue. And your prospect has a reason to choose you over the competition.

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Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. Don't give up before you really get started. Read this article to dramatically shift your mindset around competition.

Relationships are often created with the brand rather than with an individual. Did you ever hear anyone boast about their relationship with a branded company?

I want to say something quite clearly and emphatically, and ask you to repeat it to yourself a few times: MY COMPENSATION IS ENTIRELY ARBITRARY! For example, let’s say you write computer programs for a software company that packages your “code” into products that it sells to customers. You will probably be paid a salary, perhaps earn an annual bonus, and accrue some vacation time. You may also get some benefits, including a partially paid health plan. All of this seems so normal, so typical that you never question this menu of dollars and perks. Sure, you may want a greater helping of salary, but still, as long as there is a salary and a few other goodies, you’re set. But what if one of your software programs really takes off in the marketplace? Will you be entitled to receive royalties from it, have any ongoing equity interest in it, or ever be able to claim a bigger desk, a reserved parking space, or any material advantage from its performance? The short answer is “no,” not because you can't, but because it isn't traditional and you haven't negotiated for it, says Dr. Gary S. Goodman, best-selling author, keynote speaker and seminar producer, and Fortune 1000 consultant.

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