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Casual Articles - The Most Important Word in a Business Letter
FACTA stands for Fair and Accurate Credit Transaction Act. The law went into effect Jan. 1, 2005. FACTA is the law which allows all Americans access to their credit report once per year. So what does that have to do with you?On June 1
1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often than the rest of the story.
2. If your letter doesn’t h
Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.<
When most of us read anything, we’re looking for something that interests us. What do we need at that moment? What will we need tomorrow? Why should we bother to read this story?
Self-interest is what motivates us to comb our hair, brush our teeth, and seek that new job promotion. It’s what makes us change college majors, change careers, or move to a different city.
Yet many sales letters – many of which cross my desk – neglect to personalize the message by using the critical word “you.” That’s tragic, because “you” is rated one of the English language’s most powerful motivators.
A few years ago, it’s reported that a major university conducted a study to find the most persuasive words. “You” topped the list, followed by the words money, save, new, and results.
So, how can you work this wonderful word into more of your writing? Here are a few suggestions:
1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often than the rest of the story.
2. If your letter doesn’t ha
1. Limit the consultation to 30 minutes!Remember: your time is valuable. Thirty minutes is plenty of time for the prospective client to get to know you, like you, be impressed by you, etc. and sufficient time for you to get a good f
Self-interest is what motivates us to comb our hair, brush our teeth, and seek that new job promotion. It’s what makes us change college majors, change careers, or move to a different city.
Yet many sales letters – many of which cross my desk – neglect to personalize the message by using the critical word “you.” That’s tragic, because “you” is rated one of the English language’s most powerful motivators.
A few years ago, it’s reported that a major university conducted a study to find the most persuasive words. “You” topped the list, followed by the words money, save, new, and results.
So, how can you work this wonderful word into more of your writing? Here are a few suggestions:
1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often than the rest of the story.
2. If your letter doesn’t h
Tsk, tsk, tsk.That's the essence of Katherine Q. Seelye's recent New York Times' article on how use of websites and blogs enables news subjects to balance traditional journalism. Most of Seelye's article details complaints about the w
A few years ago, it’s reported that a major university conducted a study to find the most persuasive words. “You” topped the list, followed by the words money, save, new, and results.
So, how can you work this wonderful word into more of your writing? Here are a few suggestions:
1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often than the rest of the story.
2. If your letter doesn’t h
Obviously your introduction bio should vary according to what group you are addressing. An introduction in front of the Securities and Exchange Commission would be different than the bio introduction used for a speaker about to give a high s
So, how can you work this wonderful word into more of your writing? Here are a few suggestions:
1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often than the rest of the story.
2. If your letter doesn’t h
If you are in the business of moving stock, where you are a supplier, or if you need some innovative moving storage crate, consider using the services of a reputable company where you can hire or rent crates to make your move or logistics ea
1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often than the rest of the story.
2. If your letter doesn’t have a headline, can you work “you” into the first sentence?
3. Consider putting the word “you” into each paragraph.
4. Use “you” as a way to convert features into customer benefits. Example: “Our new fabric keeps your shirt looking fresh. And our new spring line offers you five vibrant solid colors.”
5. It’s said that the second best-read part of a business letter is the P.S. Therefore, you should probably consider using “you” there, too.
Final question: If “you” is the most important word in the English language, should you consider using it more?
Rix Quinn’s new book “Words That Stick” offers lots of writing ideas for both students and professionals. You can find it at your local bookstore, or http://www.amazon.com/exec/obidos/ASIN/1580085768/qid/
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