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Casual Articles - UK Sales and Marketing Terminology
Mary seemed like a nice person. I don’t know who hired her. She gave the impression of a hard worker.She’s the kind of employee who would be happy to share photos of the grandkids and bring in freshly baked cinnamon rolls to the office. The problem was she just wasn’t very bright.The travel industry isn’t rocket science, but you need to be aware of rules and regulations as well as fare plans.An experienced clerk worked with her one day. He presented possible scenarios for her to work out. In the middle of a problem, Mary announced, “My brain is full.” She turned and walked away from the clerk who looked on in disbelief.All of the employees in the office who worked with Mary knew that she wasn’t making progress. Each day was like starting over. No one said anything. Finally, one clerk told her, “you don’t seem to be making it,” even though it wasn’t his job to do so.Mary had a fit. She complained to HR and she was sent to a different office for
One of the not so good things in your career can be managing workplace politics. The challenge can be trying to understand the corporate culture first and trying to manage the workplace politics and knowing the culture of the company you worked for.So what it corporate culture? This is basically your companies’ personality, this boils down to a couple of things.1. Who the company is 2. What the company stands for 3. How things are done in your companyIf you know what the culture is this can tell you what the company believes in. As you move in you career and change job (or maybe not) it's sometimes hard and unclear as to what the companies culture is, which in turn can leave toy unable to manage workplace politics.The following list of strategies for managing workplace politics may help you.Strategies For Managing Workplace Culture1. Know the company culture 2. Identify the people with power 3. Be a straight shooter<
ABC figures: This is the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers. Account Managers: These are sales people who have great skills in getting repeat orders and maximising revenue returns from existing accounts. It is very rare that a good “Account Manager” will be good at winning new clients.
Blue Bird: This is an unexpected sales opportunity that has a high chance of turning into profitable business.
BRAD: This book lists every UK publication including magazines, newspapers, vertical publications etc. It also contains key information i.e. “ABC figures”, advertising deadlines etc and is one of the most useful tools available if you are looking to place advertising or embark on DIY PR. Comfort Factor Statements: Also known as credibility statements they show that you can deliver exactly what you say you can. They must not be emotive i.e. include words like “the best”, “fantastic”, “amazing”, “superior” or contain anything that cannot be proven i.e. “high level of customer
Interviewing? Carry a portfolio of goodies to win the job.No, I don’t mean candy or sweets. When you go on an interview you should have some idea of what the prospective employer is looking for and what the job duties are going to be. This is what they are planning on buying from you. The skills necessary to perform the job are what you are selling. Take some examples of your skills and achievements with you on the interview. As a recruiter with 30 years experience I can tell you that this one suggestion will turn at least half your interviews into job offers.You can talk all you want about your skills and abilities, but the clincher will be to pull out some examples of your work. Copies of reports, memos, presentations, and a nice list of references will make your interview stand out and will get you remembered as the one candidate with show and tell materials that prove he or she can do the job. This article is about how to set up your Portfolio of Achievements.
Blue Bird: This is an unexpected sales opportunity that has a high chance of turning into profitable business.
BRAD: This book lists every UK publication including magazines, newspapers, vertical publications etc. It also contains key information i.e. “ABC figures”, advertising deadlines etc and is one of the most useful tools available if you are looking to place advertising or embark on DIY PR. Comfort Factor Statements: Also known as credibility statements they show that you can deliver exactly what you say you can. They must not be emotive i.e. include words like “the best”, “fantastic”, “amazing”, “superior” or contain anything that cannot be proven i.e. “high level of customer
Email is both a blessing and a real annoyance to businesses. It allows you to send a quick message to your clients or to your employees in a branch office hundreds of miles away. But it can also leave you vulnerable to viruses that can cause your server to crash, spam that can eat away at huge parts of your day, and can put confidential company information out into public cyberspace. What should you be doing to protect your business?1. Mistake #1 – You do not have any policies in place for the use of your email system. If you do not want your employees using company time and company resources to send pornography, bad jokes, or company secrets, your business needs a written policy that all employees must follow. It must start with who can use the email system and for what purposes. You should consult your attorney (and you should have a business attorney as part of your team) who can advise you about privacy and compliance issues. The written policy must be distrib
BRAD: This book lists every UK publication including magazines, newspapers, vertical publications etc. It also contains key information i.e. “ABC figures”, advertising deadlines etc and is one of the most useful tools available if you are looking to place advertising or embark on DIY PR. Comfort Factor Statements: Also known as credibility statements they show that you can deliver exactly what you say you can. They must not be emotive i.e. include words like “the best”, “fantastic”, “amazing”, “superior” or contain anything that cannot be proven i.e. “high level of customer
Electronic fund transfers is a secure and efficient system that assists electronic payments and collections. However, EFT systems and securities may contain loopholes creating possibilities for EFT frauds. Over the years, EFT frauds have resulted in losses running into the millions.Fraud in an EFT occurs as a result of unauthorized instruction, alteration of the amount or name of the receiver, etc. A number of electronic funds transfer frauds have involved the direct interception or modification of electronic data messages transmitted from the computers of financial institutions. This revelation also confirms that offenders have most likely worked inside the concerned financial institutions and operated upon so called secured systems.Risks of EFT frauds are enhanced if the electronic funds transfer system is dependant upon general telecommunication facilities. If the system provides authorized access to a large number of people, it automatically increases the chan
The time you waste will drain you of your energies and your profits in this high-charged era of work and life. Here’s how to take fast action to overcome the five top ways we waste our time.TIME WASTER #1: CHECKING YOUR EMAIL FIRSTWhy? Checking your e-mail the very first thing in the morning takes you off track. The nature of those e-mails also may serve to increase your anxiety and stress.ACTION PLAN:Check your e-mail an hour or more AFTER you start your day to keep you on track.TIME WASTER #2: KEEPING YOUR CELL PHONE ON 24/7Why? The more often you answer your cell phone or check to see who has called during your day, the more behind you become at work.ACTION PLAN:Keep your cell phone off during the day, checking it only at a scheduled time you control, to get back your time. Ditto for the weekends, so you can truly relax.TIME WASTER #3: STAYING BUSY DOING, BUT NOT PLANNINGWhy? Staying b
CRM: “Customer Relationship Management” This is software that organises all your sales contacts, schedules activities and is used in targeted marketing campaigns. This is vital to all sales operations and there are many packages to choose from costing anything from ?80.00 per user upwards i.e. ACT! Goldmine etc. Previously known as TCM.
Double Bubble: Sales slang for two people being paid out the full amount of commission on a specific deal / incentive or the same person being awarded double the amount of commission.
Elevator Pitch: This term comes from the theory that if you are in a lift o
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