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Casual Articles - Small Business Profits: Exploding Profits With Continuity Products
Business Stationery is meant for commercial and official correspondence and usage. It can range from paper products like letterheads, business cards, notes, labels, memos, computer sheets, typewriter stationery, checks and forms to other items like pens, folders, writing pads, clips, adhesives, tapes and highlighters.Most of the Business Stationery is ordered in basic and subdued colors
If you sell goods/services to other businesses or to the government, then you know that commonly you have to wait 30 to 60 days to get paid for your services. Unless your business is well capitalized, waiting to get paid can drain your working capital and affect your business.Lack of working capital can prevent you from making new sales, forcing you to sentd customers to your competition
Well, I look it up in the dictionary. Did you know that looking words up in the dictionary is UNCOMMON. A great man named Michael York taught me that. Not many people do that – you should try it frequently.
Here is the definition of continuity…
An uninterrupted succession or flow; a coherent whole.
So you are probably thinking what I am talking about? What does continuity have to do with my business? My answer to you…
…everything – that is if you want to make a lot of money.
Continuity in your business means creating ways for uninterrupted succession of you collecting money from your customers for something that is easy for you to deliver.
This concept is used in the information publishing business and mail order business all the time. Some examples are magazine subscriptions, book-of-the-month, tape-of-the-month, Columbia House, BMG, Netflix and so on.
Recently I have seen THREE very good examples of this done by regular businesses.
Big League Haircuts For Men: I don’t know if I mentioned this place before but it is a great example of picking a very specific niche and being just for them. This is a haircut place designed around men. They don’t care about alienating women. They charge more for a haircut but make it worth it for men to come in. Flat s
While I’m a strong advocate of hiring virtual assistants, there are two things that no entrepreneur should ever fully delegate: marketing and bookkeeping. The marketing and the bookkeeping of your business can easily make or break you (just think “new” Coke and Enron). That said, if bookkeeping is not your forte, hire someone to do it – you will save so much in frustration – just be su
An uninterrupted succession or flow; a coherent whole.
So you are probably thinking what I am talking about? What does continuity have to do with my business? My answer to you…
…everything – that is if you want to make a lot of money.
Continuity in your business means creating ways for uninterrupted succession of you collecting money from your customers for something that is easy for you to deliver.
This concept is used in the information publishing business and mail order business all the time. Some examples are magazine subscriptions, book-of-the-month, tape-of-the-month, Columbia House, BMG, Netflix and so on.
Recently I have seen THREE very good examples of this done by regular businesses.
Big League Haircuts For Men: I don’t know if I mentioned this place before but it is a great example of picking a very specific niche and being just for them. This is a haircut place designed around men. They don’t care about alienating women. They charge more for a haircut but make it worth it for men to come in. Flat
It’s the same old story. You don’t spend as much time together as you used to. You’re trying to get that “loving feeling” back, but, as usual, you’ve got too much on your plate. There are leads to follow, faxes to send and business trips to plan. It doesn’t leave room for much else.Fortunately, it doesn’t have to be that way. You can fall in love all over again – with your business. And
This concept is used in the information publishing business and mail order business all the time. Some examples are magazine subscriptions, book-of-the-month, tape-of-the-month, Columbia House, BMG, Netflix and so on.
Recently I have seen THREE very good examples of this done by regular businesses.
Big League Haircuts For Men: I don’t know if I mentioned this place before but it is a great example of picking a very specific niche and being just for them. This is a haircut place designed around men. They don’t care about alienating women. They charge more for a haircut but make it worth it for men to come in. Flat
What do Clearwater, Florida and New Ipswich, New Hampshire have in common?The undeniably attention worthy sculptor, Nina Winters.The art world’s new and important arrival has been discovered by aesthetic savants for her monumental sculptures.The internationally collected sculptor has just won a 1/4 million dollar commission in the State of Nevada. The project is for a 10 foot hig
Recently I have seen THREE very good examples of this done by regular businesses.
Big League Haircuts For Men: I don’t know if I mentioned this place before but it is a great example of picking a very specific niche and being just for them. This is a haircut place designed around men. They don’t care about alienating women. They charge more for a haircut but make it worth it for men to come in. Flat
It was an awesome sight to wake up in the morning after a nice long sleep to find sign ups to your business. But, less then a month down the road, they were OUT!Your head spinned around and around. What happened? Where did they go?Well, let me tell you this:TEAM WORK MAKES THE DREAM WORK! Heard that before? It is true!If you are not networking with your sign ups
This place is truly sensational. BUT they are smart enough to implement a continuity product. They offer a yearly and monthly subscription for haircuts. You can come in all the any time during that time and get unlimited haircuts. The subscription automatically renews itself unless you cancel. Think about how that can revolutionize the business and the cash flow.
Info USA: This company deals in mailing lists. These are normally sold on a per name basis – a few cents per name. Info USA has an annual continuity product that gets you something like 15,000 names for a set annual price and then additional names for a low low cost. The subscription automatically renews itself every year unless you cancel.
Amazon.com: Amazon who sells books one at a time just recently offered me a test membership in a new program they just launched – Amazon Prime. As a prime member I get free two-day shipping on all books I order. Plus, overnight sh
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