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Casual Articles - Store Owners - Five Ideas to Increase Sales
Have a favorite charity or non-profit community cause to which you contribute time and resources? Chances are your company will be interested in supporting it, too.According to the Giving USA 2004 study released by the Giving USA Foundation in the summer of 2004, American individuals, estates, foundations, and corporations gave an estimated $240.72 billion to charitable causes in 2003. In the US, during the five years spanning 1998-2002, corporations contributed $55 billion, (5%) of the total $1135 bil
We read the Marketing, Media & Advertising publications regularly in vain hope that the troublesome issue of commercial clutter will start to become a major concern within the industry.Yes, we read that there is plenty of news regarding the imminent arrival of yet more clutter! For example "Agencies welcome news of Virgin 1 free-to-air channel""Balloon ads really take off for Ford".Tess Alps saying, "TV's influence on campaigns should be self-evident", which happens to be about as sensible
How often do you change your window display? Once a month? Once a week? Try changing your window display every day! I saw a very successful display that had five or six mannequins facing left and right with a backdrop of a street scene. Every day the mannequins would move a short distance in the direction they were facing and the backdrop would pan left or right along the ‘street’. Sometimes the mannequins would stop to ‘talk’ to each other as those around them continued on their journey across the window. Although the store was slightly out of my way I found myself taking a detour to see where the cast of mannequins had got to and what they were doing! Your display does not have to be as complicated as the one I saw or even tell a story but use your creativity and imagination to change your window every day and create an illusion of movement.
2. Music does sell.
In a recent study French and German music was played on alternate days for two weeks in a UK supermarket. During the two week period there were in-store displays of French and German wines. The statistics showed that French music led to French wines outselling German wines, whereas German music led to
We hear a lot about business ethics issues in the United States and yet our businessmen and women are some of the most ethical business practitioners anywhere in the world. The transparency, integrity and accountability in American business is not found anywhere else in the world. With all the disclosure, over regulation, lawsuits and government forms it would be difficult to call any American businessperson unethical. Yet, we find that the mass media hysteria, incited by folks who do not understand commerce
2. Music does sell.
In a recent study French and German music was played on alternate days for two weeks in a UK supermarket. During the two week period there were in-store displays of French and German wines. The statistics showed that French music led to French wines outselling German wines, whereas German music led t
There are many different press release companies that offer both the writing and distributing of press releases on the World Wide Web. We have used some of these companies and we have seen very little results and paid for it through the nose. As a matter of fact, as a locally based service company, we have seen much more results from writing and distributing our press releases to local publications ourselves. Getting a press release published in many small local newspapers at one time is sometimes just as effec
2. Music does sell.
In a recent study French and German music was played on alternate days for two weeks in a UK supermarket. During the two week period there were in-store displays of French and German wines. The statistics showed that French music led to French wines outselling German wines, whereas German music led t
To achieve a successful fundraiser you need to create awareness and excitement.Some things to consider:* When planning a fundraiser the most important question you need to answer is: How much money do you need to raise?* How many people do you have that can help carry out the fundraiser?* When will the fundraiser start and when will it end? It is generally a good idea to have the fundraiser last 2 weeks or less. With a smaller window of opportunity, people are more inclined to act im
2. Music does sell.
In a recent study French and German music was played on alternate days for two weeks in a UK supermarket. During the two week period there were in-store displays of French and German wines. The statistics showed that French music led to French wines outselling German wines, whereas German music led t
A recent leadership study in the United States in 2006 by the Kennedy School of Government at Harvard University, sponsored by US News & World Report, offered the following data: • 70 % of Americans believe there is a leadership crisis today. • Americans have lost confidence in leadership in five sectors: education, religion, business, Congress, and the executive branch. Only medical and military leadership have more than a moderate level of confidence. • In no sector did confidence increase from
3. Discounted impulse items.
This is an old idea but so often overlooked. Store owners know that “Save $15" is a much more powerful message than "20% off" and they also know that the best time to sell an extra item to a customer is when they come to pay. Experiment by combining the two and display only discounted impulse items near or on the checkout counter.
4. Your customers have email.
Now that almost everyone has an email address why not build a database of email addresses of your customers. Ask them at the checkout counter if they would like to be notified of seasonal sales, the arri
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