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  • Casual Articles - What are 'Referral Fees' and How Can They Get You Key Introductions?

    Andrew Bogut - His Big Media Blunder And What You Can Learn From It
    Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.This comes after being selected No. 1 overall in the NBA draft recently.Media reports suggest "his earnings are expected to soar even higher when endorsements and sponsorship deals are factored in."For example, the 213-cm or 7-foot tall basketballer has already picked up a Nike contract that is reportedly worth $6.7 million over the next five years and Bogut is in line for a sports drink endorsement.But his media comments critical of famous Australian names such as Luc Longley, Andrew Gaze and Shane Heal, could damag
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    Perceptions
    How was your latest car wash experience?Did you take your car to a do-it-yourself car wash where you could ensure that every spot that needed to be cleaned was clean?Did you approach the car wash cautiously, checking your windows 2 and 3 times to ensure that they were firmly secure so that no water could come inside? Then carefully ease your car up to the marked line and then wait - feeling powers beyond your control begin to move your car forward and then feel trapped inside when the thunderous rush of water, soap and brushes hit your car from all directions? Or did you cheerfully approach the car wash, deposit your coins and gently guide your car into the tracks calmly and serenely.Did you wonder if you were going
    As a proactive business buy
    The Psychology of Angry Customers
    Often, what makes difficult customers difficult is the fact that they are intensely emotional. They are upset, angry, irate, or ballistic. It is impossible to address the real issues the customer has experienced until we first address the emotion of anger.When it comes to dealing with angry customers, there are four things you must be crystal clear on. These four critical ideas make up what I call the Psychology of Anger. 1. Anger precludes rationality Angry customers simply cannot rationalize. This is because they are so wrapped up in the emotion of anger that everything you say is filtered through their emotions. Anger is an emotion and emotions are experienced in the right side of the brain. Rati
    proactive business bu
    How to Implement Change in the Workplace Without Sending Your Staff to a Psychiatrist
    It seem that the only time people are open to change is when what they have always done no longer works for them. In other words when our needs are no longer being met by previous behaviors, thought patterns or procedures.Your task as a CEO or manager is to show your staff that this applies to your business as well. When certain procedures and practices no longer meet the needs of your business or organization change is needed.To facilitate this change you must show respect for both the needs of the business and employees. When your business needs for increased efficiency, profitability and productivity take priority over the needs of your staff you are bound to increase stress and create resistance to any proposed
    tive business bu
    Praise Matters
    In working with businesses and organizations of all kinds, I repeatedly hear many of the same concerns: How do we increase productivity?How do we improve Customer service?How do we keep people actively engaged in their work and with others on their team?How do we reduce turnover?How do we improve safety?Even if you aren’t thinking about or concerned about every one of those questions, I’m sure at least one of them has been on your mind in the past. As leaders we think about these things because they impact the success of the organization. As coaches we think about how to impact these things day-to-day, person-by-person. As a coach, someone helping people improve their performance for the benef
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    Can Your PR Do This?
    Can your PR do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?Can your PR deliver external stakeholder behavior change -- the kind that leads directly to achieving your managerial objectives?Can your PR persuade those important outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?Or does the money you spend on public relations pretty much buy personnel mentions in the newspaper and product plugs on radio talk shows?If you want the real thing - the public relations performance described above - start with this reality: people act on their
    ss buyer you sometimes must

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