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Casual Articles - Tune Your Mind for the Hypnotizing Online Business Sales Letter
It's a fact. Clients will always pay you more than you realize. How do I know? Because price is not the be-all-and-end-all of why your clients hire you. It's usually third, even fourth on their list of important reasons why they'll choose your service over someone else's.Let me get right to the point here. If you focus first on what matters most to your clients, the topic of price stays just that—a topic, not an issue.Here are 3 things your clients care about MORE than price (hint: focus on over-delivering on each of these and price will rarely, if ever, keep a client from hiring you):*Quality<
"We're just so busy and have too much on our plates, but we know we have to find time to measure performance - it's too important not to."Sound familiar? I've been hearing complaints like this more and more frequently over the last year or two. And you don't have to look too far to see the nasty consequences of trying to do too many things: half-baked strategic direction, most projects under-resourced, staff accumulating too much annual leave, flurries of activities and no-one knows which are working and which are a waste.Performance measures are even more important when things are busy and chaotic. Well designed
There are millions internet users nowadays, both of us are one of them, you must have experiences that someone send you an email talking about a new online business opportunity that will turn you from broke to a millionaire. Usually this kind of email consists of a sales letter that is short, around 200 words of length, and at the end of the sales letter it shows a hyperlink to a website that the URL is always too long to be remembered. Sounds familiar, right? Since 2002 I saw this kind of emails in my inbox at least 3 times each day before I applied any anti-spam policies. Sometimes they are from different persons, sometimes they are actually the same guy with different sales letter format and disguised websites. If you did read through at least one of them and you really clicked that hyperlink at the end of the sales letter, you will be redirected to a website with a much longer sales letter. I am not going into details about them, but just wan
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.For others, public relations works best when it does something positive about the behaviors of outside audiences that affect their operations the most. I like this approach because a business, non-profit or association manager can use the fundamental premise of public relations to deliver key stakeholder behavior change – the kind that leads directly to achieving a manager’s objectives.What fundamental premise of public relations am I talking about here, and how can you put it to good use persu
There are millions internet users nowadays, both of us are one of them, you must have experiences that someone send you an email talking about a new online business opportunity that will turn you from broke to a millionaire. Usually this kind of email consists of a sales letter that is short, around 200 words of length, and at the end of the sales letter it shows a hyperlink to a website that the URL is always too long to be remembered. Sounds familiar, right? Since 2002 I saw this kind of emails in my inbox at least 3 times each day before I applied any anti-spam policies. Sometimes they are from different persons, sometimes they are actually the same guy with different sales letter format and disguised websites. If you did read through at least one of them and you really clicked that hyperlink at the end of the sales letter, you will be redirected to a website with a much longer sales letter. I am not going into details about them, but just wa
I was listening to my professor, internationally famous management guru, Peter F. Drucker, talk about entrepreneurship, when suddenly he made a stark statement:“If your marketing is good enough, then selling becomes unnecessary.”He meant when you have devised the right product, at the right price, and it is promoted capably, then the world WILL beat a path to your door. You don’t have to twist anybody’s arm to buy.Willing buyers will see so much value in your proposition that they’ll giddily part with their money in trade for it.I know, this seems like a fairy tale or a daydream, but I’ve actually e
When running a business you have to worry about many different aspects of your business to make it successful. You have to worry about payroll, rent, product development, and following governmental guidelines. However the most important part of your business is actually selling your product to your customers. Without sales your business will fail in a very short period of time.The hardest part of selling your product is getting the attention of your customer. The world is full of many different stimuli, so somehow you need to make sure that your product stands out and grabs the attention of your prospective customer
I love when history repeats itself. A new round of suckers arrive to lay wagers against.When the backs of my ears were still damp and Lotus 1-2-3 was the cool, new technology, HP came close to popularizing touch screens for PCs. Their HP-150 -- an all-in-one PC with an unfortunately tiny screen and a truly innovative way of engineering a no-touch touch screen -- was thrust into the market. The HP-150 had a run longer than most anyone predicted, and as best as I can tell not at all because of the touch screen.The problem was not in the engineering (well, aside from the fact fat fingered troglodytes had a miserable
The length of the sales letter is usually very long, but they can keep you reading because it always tell you that the good thing is coming, with those very hypnotizing wordings you will simply scroll down, right? What will happen next? When you scroll down you will finally see the “click to buy” link, where is your cursor then? Already moved over that link or over the close button of the browser window? Actually many people will move their cursor to the up and down arrow of the scroll bar and read the whole sales letter once or twice or even triple times, finally around 10% of the visitors will buy. And what is the result of buying that product?
At this point I order you sober because I am not going to sell you anything or criticize any products, I just want to keep you reading through using a hypnotizing style and somehow guiding you to think, and showing you the most common implementation of a sales letter. Sales
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