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    ct that cold calling has on salespeople. In my experiences in working with hundreds of companies, doing sales training, sales planning, and coach
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    The majority of sales organizations today continue to mandate cold calling by their salespeople. They do this despite the fact that cold calling has the lowest return of all prospecting methods. Managers like to require cold calling because it is done at the salesperson's time and expense, not the company's. They believe that the ability to scrape up some business here and there, on the salesperson's time, is enough to justify the ongoing activity of cold calling.

    What they fail to realize, however, is the dangerous hidden cost of cold calling.

    I'm talking about the effect that cold calling has on salespeople. In my experiences in working with hundreds of companies, doing sales training, sales planning, and coachi

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    s the lowest return of all prospecting methods. Managers like to require cold calling because it is done at the salesperson's time and expense, not the company's. They believe that the ability to scrape up some business here and there, on the salesperson's time, is enough to justify the ongoing activity of cold calling.

    What they fail to realize, however, is the dangerous hidden cost of cold calling.

    I'm talking about the effect that cold calling has on salespeople. In my experiences in working with hundreds of companies, doing sales training, sales planning, and coach

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    t the company's. They believe that the ability to scrape up some business here and there, on the salesperson's time, is enough to justify the ongoing activity of cold calling.

    What they fail to realize, however, is the dangerous hidden cost of cold calling.

    I'm talking about the effect that cold calling has on salespeople. In my experiences in working with hundreds of companies, doing sales training, sales planning, and coach

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    oing activity of cold calling.

    What they fail to realize, however, is the dangerous hidden cost of cold calling.

    I'm talking about the effect that cold calling has on salespeople. In my experiences in working with hundreds of companies, doing sales training, sales planning, and coach

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    ct that cold calling has on salespeople. In my experiences in working with hundreds of companies, doing sales training, sales planning, and coaching individual salespeople, I've learned a few basic truths that are valid one hundred percent of the time. First of all, companies that require cold calling have the highest turnover of all sales organizations, upwards of seventy-five percent. Such high turnover is disastrous to a company's long-term profitability. Companies that run a solid marketing program and provide qualified leads to their sales forces have virtually no turnover.

    In the world of salespeople, the number one reason why salespeople quit their jobs is the requirement to cold call. And, as you can guess, t

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