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  • Casual Articles - 11 Rules for Selling to a Skeptic

    What Are Car Boot Sales?
    If you live in England then you will already be familiar with car boot sales but I will still offer some valuable tips on how you can make money or find a bargain. However, if you are a resident of any other country then you are unlikely to know what car boot sales are and I hope to enlighten you as to these weekly events.Firstly, a car boot is the same as a car trunk. So, car boot sales involve selling items from the back of your car. Well, that is how they began. Car boot sales used to be a small gathering of people who filled the back of their cars with goods that they wanted to dispose of and set up a trading stall in the hope that they could make a few pennies from their unwanted goods. Car boot sales have now become big business. Think of them as an offline version of EBay.Car boot sales typically take place on a Sunday, although it is true that their popularity has led to them occurring on other days of the week. The most common locations for car boot sales are parking lots or e
    must understand how your product fits into their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to develop a longer-term sales plan—that means repeat business. Put yourself in the most favorable position to get a “yes” by focusing on what most concerns your prospect.

    3. Believe in your own wor

    Starting Your Entrepreneurial Business: Climb a Different Career Ladder
    Are You Good at Climbing? I climbed out of my crib very early, and proceeded to live a very hyperactive childhood, so I have been told by parents, aunts, elder cousins, and others who have known me my entire life. I have noticed that whenever these individuals relate this story, their pupils dilate. According to some researchers and body language experts, this means that they either find me attractive as a person, or that I am a source of anxiety. I certainly hope for the former interpretation, as it would be emotionally unhealthy for these individuals to hold a grudge, now that I have reached adulthood.Within a few months after I escaped the confines of my crib, I was climbing the stair-stepped configuration made possible by opening drawers in certain pieces of furniture. I attempted to scale the side of our refrigerator, and almost made it. Unfortunately, the shiny coffee percolator I grabbed to pull myself up wasn’t bolted securely to the top of the refrigerator (a parental oversight, given that almost everything else was tied down,
    Let’s face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Many who are proficient at this art agree that it is far more gratifying to convince someone who initially felt your product was not necessary that it indeed is, than to complete what the industry terms an “easy sell.” Lucky for us all, plenty of doubters buy products and services everyday. Let us examine eleven of the fundamental techniques used by those who succeed in persuading the worst of cynics.

    1. Know your product/service
    Know it inside and out, backwards and forwards. You should know its strengths, weaknesses, and any proprietary features. Also understand the factors that influence its supply and demand. All of these will strengthen your presentation and help the skeptic make a more informed purchasing decision. There should be nothing that anyone can tell you about what you solicit. You will definitely be asked questions, so be prepared to demonstrate all aspects of your product/service in response.

    2. Know your prospect
    Along with knowing your product comes knowing your prospect. Strive to know all you can about your target demographic and potential clients. Make sure you deal with the decision maker. You should know their purchasing habits, what motivation determines their choice, and how long a buying decision takes. You must understand how your product fits into their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to develop a longer-term sales plan—that means repeat business. Put yourself in the most favorable position to get a “yes” by focusing on what most concerns your prospect.

    3. Believe in your own word

    Corporate Coach Hire - A Guide To Choosing A Company For Executive Travel
    Among business it is becoming more necessary to transport staff and clients between points of business for meetings and exhibitions. Today we are looking at the benefits of a corporate coach hire. As flight prices are reduced it looks to be the cheapest option to resort to airline companies as the cheapest option for luxury travel. Many advertisements offer reduced flight packages from major airports that can look attractive travel incentives for your business needs.When we asses the actual costs involved this means of travel can be the most expensive.Firstly, the initial travel to an airport can be a major cost factor. Train fairs, taxis or fuel prices are incurred. Although the actual flight may be cheap the cost of travel to the airport and parking may outweigh this fare. Arrival at the airport destination usually means extra travel to the business location and taxi or train fairs are taken into consideration.If you need your staff or clients to arrive fresh for a meeting the whole journey could be very exhausting. Also administratio
    lenty of doubters buy products and services everyday. Let us examine eleven of the fundamental techniques used by those who succeed in persuading the worst of cynics.

    1. Know your product/service
    Know it inside and out, backwards and forwards. You should know its strengths, weaknesses, and any proprietary features. Also understand the factors that influence its supply and demand. All of these will strengthen your presentation and help the skeptic make a more informed purchasing decision. There should be nothing that anyone can tell you about what you solicit. You will definitely be asked questions, so be prepared to demonstrate all aspects of your product/service in response.

    2. Know your prospect
    Along with knowing your product comes knowing your prospect. Strive to know all you can about your target demographic and potential clients. Make sure you deal with the decision maker. You should know their purchasing habits, what motivation determines their choice, and how long a buying decision takes. You must understand how your product fits into their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to develop a longer-term sales plan—that means repeat business. Put yourself in the most favorable position to get a “yes” by focusing on what most concerns your prospect.

    3. Believe in your own wor

    Change Management and Your Future as an Executive
    In if you are up-and-coming in the business world and you find yourself in a position where change management is occurring very rapidly then you need to take the bull by the horns and take responsibility for the team. For those that have the ability to unite others in a real leadership this is the time for you to shine and your future as an executive in the corporation depends on it.All too often when change management occurs at the corporate level many of the folks in management sit back and wait for something to happen afraid to make any moves for fear that they might also get the ax or be asked to leave the company. This fear stifles innovation and hurts the efficiency of the organizational capital within the company.Change is a good thing and change is something that you need to be able to grasp and acknowledge in today's modern corporate environment. Those that fear change are usually left behind and those who embrace it and find themselves to enjoy it will find a brave future ahead of them as perhaps the CEO of the company.Change Man
    the factors that influence its supply and demand. All of these will strengthen your presentation and help the skeptic make a more informed purchasing decision. There should be nothing that anyone can tell you about what you solicit. You will definitely be asked questions, so be prepared to demonstrate all aspects of your product/service in response.

    2. Know your prospect
    Along with knowing your product comes knowing your prospect. Strive to know all you can about your target demographic and potential clients. Make sure you deal with the decision maker. You should know their purchasing habits, what motivation determines their choice, and how long a buying decision takes. You must understand how your product fits into their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to develop a longer-term sales plan—that means repeat business. Put yourself in the most favorable position to get a “yes” by focusing on what most concerns your prospect.

    3. Believe in your own wor

    The Balance Between Long Term and Short Term Focus
    Whether you are working for a corporate organization or you are manager of a small business – in that case you are closer to being an entrepreneur – we all deal with the topic of short term versus long term focus.Sales activities are known to be short term focused, for the simple reason that you cannot sell something that doesn't exist. There are a few exceptions, for example, the new Airbus is sold when there was only a prototype and in the construction area, apartments these are first sold, before the complete building is finished.Yet in most cases, there is a clear line between the two. Product development or new business development are activities that require a long term focus. You need to think in trends and any business case in such an area is always speculative up to a certain point.Information technology is also an area that favors future possibilities rather than current quick wins. Maintenance activities also have a more short term focus. You may prevent future incidents, but most of the budget is spend on day-to-day issues.
    .

    2. Know your prospect
    Along with knowing your product comes knowing your prospect. Strive to know all you can about your target demographic and potential clients. Make sure you deal with the decision maker. You should know their purchasing habits, what motivation determines their choice, and how long a buying decision takes. You must understand how your product fits into their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to develop a longer-term sales plan—that means repeat business. Put yourself in the most favorable position to get a “yes” by focusing on what most concerns your prospect.

    3. Believe in your own wor

    How A Visionary Business Is A Simple Solution To A Complex Problem
    While most corporations, big and small, profess to work in partnership with every element of their work force, they only pay it token regard.Yet working in partnership with all, helps all to realize their dreams, and when this happens an enormous amount of energy and intelligence is released. This, in turn, creates smoother, more productive processes and a spike in the bottom line.Working in most corporations is a place of power struggles, where the rules that define the organization are used as a club to keep people in line.Cooperation and engagement are usually relegated to lip service and the actual experience for all involved is coercion and resistance.The idea of visionary business, although elementary, is seldom practiced.Ironically, visionary business works, and it works very well. Examples of visionary businesses are easy to find simply by looking at the most successful. Where any business is successful, it is because of a high level of partnership existing within it. Similarly, in those businesses that struggle, it i
    must understand how your product fits into their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to develop a longer-term sales plan—that means repeat business. Put yourself in the most favorable position to get a “yes” by focusing on what most concerns your prospect.

    3. Believe in your own words
    You will never be effective selling something you do not believe in, particularly to someone who is already skeptical. Your lack of enthusiasm will be an obvious as you attempt to convince your potential buyer. When you emanate passion and confidence, you break down the wall of doubt the cynic has built. To not be a pillar of strength during your presentation is a sure-fire ticket to an abrupt “no.” If you are lucky enough to sell a product you do not believe in, you still lose because you risk killing referral business and losing the trust of your customer.

    4. Be transparent
    Too often, we give strong pitches with lots of hype and little information. We will say, “If you want these benefits, buy my product.” This is done with the hope that a prospect’s curiosity about your bold claims will be enough to convince them to purchase. The idea that if you divulge too much information, you could dissuade your prospect is a far too common falsehood. Be prepared to give as much information as needed to convince the potential buyer to make a purchase. Transparency builds trust. Things people do not understand will always be greeted with “no.” The more information available when making a purchasing decision, the more likely they are to say “yes.” Another benefit of being transparent is the more resources you divulge free of charge, the more likely you are to gene

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