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Casual Articles - Writing Sales Letters that Slay 'em
Remember the old slogan that “children should be seen and not heard?”Clearly, that no longer applies to teens and tweens, prepubescents 8 to 14 years old. These days, teens and tweens are seen and heard, loudly and clearly.What should business people do about these two groups? Just wait until they grow up? No, not at all. You need to take action now.Though not alw
In closing you must tell your prospect what to do next – you have their attention with a headline that is second to none, followed up with a promise about how your service or product is a service or prod
Recruiting firms, like most businesses today, must embrace technology in order to prosper. Part of modern recruiting is understanding the value and benefit of internet job boards. They give recruiters and HR professionals the ability to both publicize potential job opportunities and search through large databases of prospective candidates. In order to best serve our clients and maximize our time
A sales letter must grab the attention of your prospect right out of the gate with an opening statement that sucks them into reading your entire letter.
(example: Calendars Boost Sales Throughout The Entire Year)
Once you have their attention with a passionate headline or a commanding statement, you need to drop your guarantee in their laps. Then add some case studies or testimonials that give your promise credibility.
(example: No other promotional product gives you the year round exposure that a Calendar does. Having your message viewed day in and day out stretches your advertising dollars when you market using Calendars).
Your testimonials need to be straightforward and to the point - you want testimonials from clients that have used your product and service with quotes of how they benefited from it and don’t know how they functioned in the past without it. No bull, No Fluff – don’t change or inflate figures or results – your credibility is on the line. You want to build a trust and gain referrals from the new customers your killer copy pulls in.
(example: “We’ve been using direct mail for years without much return on our investment. Last year Bizarre Promotions suggested using a small desktop Calendar in our next mailing. We found a 12% increase in sales within the first three weeks of mailing out the Calendars – with an overall 18% increase in sales the entire first quarter. We are already planning an even bigger direct mail Calendar campaign for this year.” Joe Somebody, Joe’s Accounting Services).
In closing you must tell your prospect what to do next – you have their attention with a headline that is second to none, followed up with a promise about how your service or product is a service or produ
Ghostwriters are defined as people whose job it is to write material for you that becomes your sole property. You are deemed the author of the material and the ghostwriter has no rights to the work.There are several reasons you may need to hire a ghostwriter. If you hate writing, or if it's simply not your strongest point, then you may want to hire a professional to do it for you.
Once you have their attention with a passionate headline or a commanding statement, you need to drop your guarantee in their laps. Then add some case studies or testimonials that give your promise credibility.
(example: No other promotional product gives you the year round exposure that a Calendar does. Having your message viewed day in and day out stretches your advertising dollars when you market using Calendars).
Your testimonials need to be straightforward and to the point - you want testimonials from clients that have used your product and service with quotes of how they benefited from it and don’t know how they functioned in the past without it. No bull, No Fluff – don’t change or inflate figures or results – your credibility is on the line. You want to build a trust and gain referrals from the new customers your killer copy pulls in.
(example: “We’ve been using direct mail for years without much return on our investment. Last year Bizarre Promotions suggested using a small desktop Calendar in our next mailing. We found a 12% increase in sales within the first three weeks of mailing out the Calendars – with an overall 18% increase in sales the entire first quarter. We are already planning an even bigger direct mail Calendar campaign for this year.” Joe Somebody, Joe’s Accounting Services).
In closing you must tell your prospect what to do next – you have their attention with a headline that is second to none, followed up with a promise about how your service or product is a service or prod
In order to succeed in their jobs, electrical engineers have to be familiar with a variety of electrical engineering technology. To deal with various aspects of electrical engineering technology, electrical engineers must become familiar with various theories of communications, electricity, and electronics. Electrical engineers can use electrical engineering technology to help them develop new s
Your testimonials need to be straightforward and to the point - you want testimonials from clients that have used your product and service with quotes of how they benefited from it and don’t know how they functioned in the past without it. No bull, No Fluff – don’t change or inflate figures or results – your credibility is on the line. You want to build a trust and gain referrals from the new customers your killer copy pulls in.
(example: “We’ve been using direct mail for years without much return on our investment. Last year Bizarre Promotions suggested using a small desktop Calendar in our next mailing. We found a 12% increase in sales within the first three weeks of mailing out the Calendars – with an overall 18% increase in sales the entire first quarter. We are already planning an even bigger direct mail Calendar campaign for this year.” Joe Somebody, Joe’s Accounting Services).
In closing you must tell your prospect what to do next – you have their attention with a headline that is second to none, followed up with a promise about how your service or product is a service or prod
Most people reach the end of their lives never reaching their full potential. There are several reasons that people don't reach their full potential in their career and the relationships they have in their lives.Too many people settle for the status quo. People that don't go to college or a school of trade feel that they can not be more than the average $10 - $12 an hour job. One reason t
(example: “We’ve been using direct mail for years without much return on our investment. Last year Bizarre Promotions suggested using a small desktop Calendar in our next mailing. We found a 12% increase in sales within the first three weeks of mailing out the Calendars – with an overall 18% increase in sales the entire first quarter. We are already planning an even bigger direct mail Calendar campaign for this year.” Joe Somebody, Joe’s Accounting Services).
In closing you must tell your prospect what to do next – you have their attention with a headline that is second to none, followed up with a promise about how your service or product is a service or prod
Do you spring up in the morning looking forward to another day at work, or do you hit the snooze button at least three times and secretly look forward to scanning the want-ads for a new job? If your snooze button is getting a work out, you’re not alone. A recent Gallup poll found that fifty percent of working Americans are dissatisfied with their jobs. Hmmm, that’s starting to sound like a fa
In closing you must tell your prospect what to do next – you have their attention with a headline that is second to none, followed up with a promise about how your service or product is a service or product they can’t do without.
Telling the prospect to take action as well as setting a time limit giving them a sense of urgency. Letting them know if they wait to long they may miss out, should be a key point within your sales letter.
(example: The Calendar rush is just around the corner – putting off ordering your 2006 Calendars may result in your favorite theme being “out of stock”. Order early and save – take 20% off all our Calendars – but you must order now – this offer expires…).
Looking at the ingredients of a killer sales letter you must focus on the following:
1. A Statement – that gets the prospects attention.
2. Benefits - the prospect receives by using your product or services. Don’t confuse the features of your product or service with the benefits – remember to tell How Your Prospect Benefits!
3. Testimonials – reassuring your readers that others have used your product or service and benefited from it.
4. Take Action – now or they may miss out.
Remember prospects are being hammered everyday with sales pitches from every angle – keep yours from being a shredder causality with Sales Copy That Slays ‘em.
Tim Somers Bizarre Promotions Inc.
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