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Casual Articles - Make your First Contact Count
Innovation Management - Diversity Can Make All The Difference
Companies are welcoming a diverse range of employees (The Sunday Times, April 10 2005). Doh!It is incredible that this concept is getting coverage in 2005. I mean, how many new ideas, novel ideas and divergent thinking is going to come from an all male, white board!Employees tell us that when you bring together a team that represents different perspectives and different experiences, the outcome is richer than if you had a group of people with the same background (The Sunday Times, April 10 2005). Doh!Reducing the above to the basics of creativity (problem identification and idea generation) and innovation (idea selection, development and commercialisation),
bout your new Companies are welcoming a diverse range of employees (The Sunday Times, April 10 2005). Doh!It is incredible that this concept is getting coverage in 2005. I mean, how many new ideas, novel ideas and divergent thinking is going to come from an all male, white board!Employees tell us that when you bring together a team that represents different perspectives and different experiences, the outcome is richer than if you had a group of people with the same background (The Sunday Times, April 10 2005). Doh!Reducing the above to the basics of creativity (problem identification and idea generation) and innovation (idea selection, development and commercialisation),
Intelligent Design comes from Brand & Account Planners
I’ve been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching ‘intelligent design’. I can’t help hearing “intelligent design” as emerging from scores of focus group research.There’s a war going on. I’m not safe in my own house. Americans are bombarded by 3,000 paid messages each day Media uses militaristic terminology. In movie theaters, we are referred to as captive audiences. TV networks call us a target. If I click on a banner ad they refer to me as a hit.I’m sitting among memetic hitmen. I’m writing from the 2005 US Account Planning Conference -Exploring the New Power of Creativity in Chicago's
I still remember what it feels like. You're all excited about your new pI’ve been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching ‘intelligent design’. I can’t help hearing “intelligent design” as emerging from scores of focus group research.There’s a war going on. I’m not safe in my own house. Americans are bombarded by 3,000 paid messages each day Media uses militaristic terminology. In movie theaters, we are referred to as captive audiences. TV networks call us a target. If I click on a banner ad they refer to me as a hit.I’m sitting among memetic hitmen. I’m writing from the 2005 US Account Planning Conference -Exploring the New Power of Creativity in Chicago's
Freight Brokers
Freight brokers are described quite simply as people who bridge the gap between a shipper (those that will need to transport goods) and a licensed and reliable logistics provider, in this case, truckers.Categorically, freight brokers are called transportation intermediaries. In other words, they are the middle men who ensure a shipper gets reliable movers to do the job and help the carriers to get in touch with customers and earn money.These brokers do not necessarily own the carriers that they supply to their shipper clients. They also source them out to logistics companies. However, some carriers are encroaching on the freight brokerage business to maximize oppor
er what it feels like. You're all excited about your new Freight brokers are described quite simply as people who bridge the gap between a shipper (those that will need to transport goods) and a licensed and reliable logistics provider, in this case, truckers.Categorically, freight brokers are called transportation intermediaries. In other words, they are the middle men who ensure a shipper gets reliable movers to do the job and help the carriers to get in touch with customers and earn money.These brokers do not necessarily own the carriers that they supply to their shipper clients. They also source them out to logistics companies. However, some carriers are encroaching on the freight brokerage business to maximize oppor
How to Establish Yourself as an Expert
Have you established yourself as an Expert in your field? If not, this is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!Many business professionals I know are so good at what they do but the problem is that everyone else doesn't know that about them. When you think about what kind of image you want to present to the public and business community - what is that? What do you look like (in your mind)?Do you think everyone else sees you the same way or do you suppose they might have a different impression of you? My friends at Y2Marketing call this your “Inside Reali
ls like. You're all excited about your new Have you established yourself as an Expert in your field? If not, this is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!Many business professionals I know are so good at what they do but the problem is that everyone else doesn't know that about them. When you think about what kind of image you want to present to the public and business community - what is that? What do you look like (in your mind)?Do you think everyone else sees you the same way or do you suppose they might have a different impression of you? My friends at Y2Marketing call this your “Inside Reali
Franchising and Prohibited Transfers
In the world of franchising often be franchise outlet or franchisee will wish to sell their rights under the franchise agreement to another party. Since this is a common occurrence amongst franchisees it makes sense to have a clearly defined franchise agreement, which addresses potential or problematic transfers. A franchisor may wish to have a clause in the franchise agreement, which actually prohibits certain types of franchise transfers. And there might be a number of reasons for this. Below is a clause that I put into our franchise agreements all prohibited transfers;5.2.6 Prohibited TransfersFor purposes of this Section 5.2, without limiting the generality
all excited about your new In the world of franchising often be franchise outlet or franchisee will wish to sell their rights under the franchise agreement to another party. Since this is a common occurrence amongst franchisees it makes sense to have a clearly defined franchise agreement, which addresses potential or problematic transfers. A franchisor may wish to have a clause in the franchise agreement, which actually prohibits certain types of franchise transfers. And there might be a number of reasons for this. Below is a clause that I put into our franchise agreements all prohibited transfers;5.2.6 Prohibited TransfersFor purposes of this Section 5.2, without limiting the generality
Using Colour in Advertising Is a Science - From a South African Perspective
Colour plays a vital role in packaging as is easily observed in a supermarket. The colour of a package transforms it into an effective silent persuader: it captures attention, exhibits the product and differentiates it. The marketer must determine his targets reaction to different colours. The dominant colour or colours chosen for the package must therefore not only be eye-catching, but must also convey an appropriate message. Communicating a message through the use of colour is an interesting but complicated process.Colour perception is controlled by the human brain and not the eye. Pigments in the eye help to determine the colour and appropriate impulses are transmitted
bout your new product, and you can't wait to pitch it to someone. But no
Colour plays a vital role in packaging as is easily observed in a supermarket. The colour of a package transforms it into an effective silent persuader: it captures attention, exhibits the product and differentiates it. The marketer must determine his targets reaction to different colours. The dominant colour or colours chosen for the package must therefore not only be eye-catching, but must also convey an appropriate message. Communicating a message through the use of colour is an interesting but complicated process.Colour perception is controlled by the human brain and not the eye. Pigments in the eye help to determine the colour and appropriate impulses are transmitted
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