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Casual Articles - The Importance of Establishing Rapport With the Customer in Real Estate and General Sales
6 Pillars of Business & Marketing Success usted them.To be successful, you need to do what the successful people do! It's really that simple. Here are what I've found to be the 6 pillars of business success:1. Set Yourself Apart From The Rest!Almost all businesses have some competition - other people selling the same, or similar, products. In order to survive and prosper despite your competitors, you have to set yourself apart from them.Have you differentiated yourself from your competition? Is there something unique about your business, product, offer, or service? Study your product and How do we develop rapport? • Use your eyes and ears and ask questions. To explain • Use the eyes: • Look at their dress-their car-their personal possessions and I mean really look at them and decipher what that tells you about them. • Use the ears: • Listen to what they say and ask questions to get to the bottom of their real MOTIVATION! Now during all this conversation, there will probably be one or two things you’ll discover that you have in common with them. (Family, geographical areas, fishing, etc) When you come across common ground, let them know you’re familiarity and then take a minute to discuss it with them. What is the Goal? • Once Show Me The Green The importance of establishing rapport with the customer.There was a time that one could assume that the phrase ‘show me the green' was interchangeable with ‘show me the money' (and in some respects it still is), but today it's really taking on a whole new meaning – it's a phrase with a movement behind it.We, the people, are changing our view of green as fast as the kaleidoscope will turn. And the color is vivid. We are thinking green in our lifestyles, our products, the food we eat, the homes we live in and the world we inhabit. And if we're thinking and living green in all of those areas it stands to Establishing rapport with a customer has to be earned and must be approached as a very integral part of the sales process. In order to get a customer and yourself to relate on a real one to one basis, involves two things! First, you will have to be aware and be there! Second you must understand that there are two different stages that will occur during this process. A-Be there-what does that mean? • Most people don’t really listen to another person as they talk. Generally they are so busy formulating their next answer or statement that they couldn’t possibly really listen. • If this sounds like you, being there means shut up and listen! B-What is the first or initial stage? • Generally you have just a few minutes to establish yourself in the customers mind as someone they want to deal with. • When in doubt it is best to first ask questions that will draw them out and talk about themselves. • It is also always safe to appear as a professional-I don’t mean stoic or dry, but someone who knows what they are doing and talks and looks the part. C-Other stages • As time goes on, through conversation and questions they will have, you will either establish your ability or not. • Be aware that they will probably be measuring you for a while. The good news is that at some point, if you have been successful at establishing rapport-they will relax and you can both concentrate on finding or selling the home. What else can help me develop rapport? • By trying to understand different personality types and then by saying and asking the right questions. • If you have good rapport (get on the same wave length as the customer) then the selling is basically over, now it’s just a matter of finding the right home or filling out the listing papers. What about different personalities • Since this is not a book on psychiatry, for now just understand two main types. • There are introverted and extroverted people. • You know the type. Think about three people you know that fit each classification. What about body Language and speech patterns? • If they talk fast or slow, try to mimic their speech patterns. • If they talk loud or soft, do the same. Are they leaning forward or backward? • Needless to say, there are lots of books written on this subject. Just be aware that it is an important factor-especially when you’re sitting in a conference room or at someone’s home discussing a $400,000 deal. Developing rapport is a skill that can be learned and improved upon. • We all have experienced a salesperson that sold us something and yet we didn’t feel like we were being sold. The reason is he or she, made you feel comfortable to where you trusted them. How do we develop rapport? • Use your eyes and ears and ask questions. To explain • Use the eyes: • Look at their dress-their car-their personal possessions and I mean really look at them and decipher what that tells you about them. • Use the ears: • Listen to what they say and ask questions to get to the bottom of their real MOTIVATION! Now during all this conversation, there will probably be one or two things you’ll discover that you have in common with them. (Family, geographical areas, fishing, etc) When you come across common ground, let them know you’re familiarity and then take a minute to discuss it with them. What is the Goal? • Once Why Employ Workers From Bulgaria And Romania? s shut up and listen!Lets start with a look at a few interesting facts about two of the poorest members of the EU most people know very little about.A few interesting facts about BulgariaUntil 1989 the country was known as the Peoples Republic of Bulgaria (PRB) and was ruled by the Bulgarian Communist Party (BCP). By the time the impact of Mikhail Gorbachevs reform program in the Soviet Union was felt in Bulgaria in the late 1980s, the Communists, like their leader, had grown too feeble to resist the demand for change for long and they moved towards democracy. B-What is the first or initial stage? • Generally you have just a few minutes to establish yourself in the customers mind as someone they want to deal with. • When in doubt it is best to first ask questions that will draw them out and talk about themselves. • It is also always safe to appear as a professional-I don’t mean stoic or dry, but someone who knows what they are doing and talks and looks the part. C-Other stages • As time goes on, through conversation and questions they will have, you will either establish your ability or not. • Be aware that they will probably be measuring you for a while. The good news is that at some point, if you have been successful at establishing rapport-they will relax and you can both concentrate on finding or selling the home. What else can help me develop rapport? • By trying to understand different personality types and then by saying and asking the right questions. • If you have good rapport (get on the same wave length as the customer) then the selling is basically over, now it’s just a matter of finding the right home or filling out the listing papers. What about different personalities • Since this is not a book on psychiatry, for now just understand two main types. • There are introverted and extroverted people. • You know the type. Think about three people you know that fit each classification. What about body Language and speech patterns? • If they talk fast or slow, try to mimic their speech patterns. • If they talk loud or soft, do the same. Are they leaning forward or backward? • Needless to say, there are lots of books written on this subject. Just be aware that it is an important factor-especially when you’re sitting in a conference room or at someone’s home discussing a $400,000 deal. Developing rapport is a skill that can be learned and improved upon. • We all have experienced a salesperson that sold us something and yet we didn’t feel like we were being sold. The reason is he or she, made you feel comfortable to where you trusted them. How do we develop rapport? • Use your eyes and ears and ask questions. To explain • Use the eyes: • Look at their dress-their car-their personal possessions and I mean really look at them and decipher what that tells you about them. • Use the ears: • Listen to what they say and ask questions to get to the bottom of their real MOTIVATION! Now during all this conversation, there will probably be one or two things you’ll discover that you have in common with them. (Family, geographical areas, fishing, etc) When you come across common ground, let them know you’re familiarity and then take a minute to discuss it with them. What is the Goal? • Once E-Expos are Big Hits with Industry Associations e been successful at establishing rapport-they will relax and you can both concentrate on finding or selling the home.Marketing for an Industry Association is very difficult because there are a limited number of businesses in each industry and only a percentage of those businesses are willing to join an association. Also many industry associations compete against each other and in some cases there are several Industry Associations for a single industry. Then there are often regional associations and not every company wishes to join all of them. This makes it difficult for Industry Associations to survive.For this reason many Industry Associations work very hard t What else can help me develop rapport? • By trying to understand different personality types and then by saying and asking the right questions. • If you have good rapport (get on the same wave length as the customer) then the selling is basically over, now it’s just a matter of finding the right home or filling out the listing papers. What about different personalities • Since this is not a book on psychiatry, for now just understand two main types. • There are introverted and extroverted people. • You know the type. Think about three people you know that fit each classification. What about body Language and speech patterns? • If they talk fast or slow, try to mimic their speech patterns. • If they talk loud or soft, do the same. Are they leaning forward or backward? • Needless to say, there are lots of books written on this subject. Just be aware that it is an important factor-especially when you’re sitting in a conference room or at someone’s home discussing a $400,000 deal. Developing rapport is a skill that can be learned and improved upon. • We all have experienced a salesperson that sold us something and yet we didn’t feel like we were being sold. The reason is he or she, made you feel comfortable to where you trusted them. How do we develop rapport? • Use your eyes and ears and ask questions. To explain • Use the eyes: • Look at their dress-their car-their personal possessions and I mean really look at them and decipher what that tells you about them. • Use the ears: • Listen to what they say and ask questions to get to the bottom of their real MOTIVATION! Now during all this conversation, there will probably be one or two things you’ll discover that you have in common with them. (Family, geographical areas, fishing, etc) When you come across common ground, let them know you’re familiarity and then take a minute to discuss it with them. What is the Goal? • Once Please Drive Around Once Again that fit each classification.In Australia, Matt and two friends went to a fast-food drive-through for lunch. They wanted three separate orders as there were three in the car and no one had exact change.The order-taker replied, ‘I’m sorry sir, but we are only allowed to process two drive-through orders at a time.’‘But there’s no-one behind us,’ they replied.The order taker repeated, ‘I’m sorry sir, but we are only allowed to process two drive-through orders at a time.’The driver asked, ‘You mean I can place two orders now, drive through and pick them up, then What about body Language and speech patterns? • If they talk fast or slow, try to mimic their speech patterns. • If they talk loud or soft, do the same. Are they leaning forward or backward? • Needless to say, there are lots of books written on this subject. Just be aware that it is an important factor-especially when you’re sitting in a conference room or at someone’s home discussing a $400,000 deal. Developing rapport is a skill that can be learned and improved upon. • We all have experienced a salesperson that sold us something and yet we didn’t feel like we were being sold. The reason is he or she, made you feel comfortable to where you trusted them. How do we develop rapport? • Use your eyes and ears and ask questions. To explain • Use the eyes: • Look at their dress-their car-their personal possessions and I mean really look at them and decipher what that tells you about them. • Use the ears: • Listen to what they say and ask questions to get to the bottom of their real MOTIVATION! Now during all this conversation, there will probably be one or two things you’ll discover that you have in common with them. (Family, geographical areas, fishing, etc) When you come across common ground, let them know you’re familiarity and then take a minute to discuss it with them. What is the Goal? • Once Establish a Relationship with the Customer, Do Not Just Take an Order usted them.Ensure a cure, don’t just take the medicine. Establish a relationship with the customer, don’t just take an orderSuperficial actions will not do in this competitive market. All of us can take the medicine for our ailments, but the objective is to be cured. Every company can take an order, but at the end of the day, it aims to secure a loyal customer. This is why there is a Chinese saying, “ You can change the soup without changing the medicine.” The effect will not be efficacious. Sadly, sometimes we spend a lot of money on marketing, we kn How do we develop rapport? • Use your eyes and ears and ask questions. To explain • Use the eyes: • Look at their dress-their car-their personal possessions and I mean really look at them and decipher what that tells you about them. • Use the ears: • Listen to what they say and ask questions to get to the bottom of their real MOTIVATION! Now during all this conversation, there will probably be one or two things you’ll discover that you have in common with them. (Family, geographical areas, fishing, etc) When you come across common ground, let them know you’re familiarity and then take a minute to discuss it with them. What is the Goal? • Once they accept you as one of them you’re in position to really have a great experience in the sale as you’re now working together then as a team--you’re no longer the salesman you’re now in an advisory position. • Remember, the customer either will or will not allow you to enter his world. If you understand this and really work hard to become empathetic with him/her, you can gain a position of trust. In most cases, you will actually see them relax (body language) when this happens you’re on the way. • To illustrate this have you ever given a speech and noticed that as you finally connected with an audience member they will nod in approval. These things may all seem trite but they aren’t. In closing, if you can earn a customers trust, selling a product or service is much easier and the experience can be enoyable for everyone involved. Always remember that a Win/Win is the best situation.
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