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Casual Articles - Business is All About Authentic Stories and Systems that Convey Them
1. Yes, why not use reverse psychology on your banner ads.. Tell people not to click on your banner. Example: “Don’t Click Here If You Like Shopping”2. Your sales message on the banner must be as attractive as possible. Using words like ultimate, powerful, sizzling, hot, etc to maximize the effect on your message. Make sure your words relate to your business and highlight your offer.3. Everyone is looking for a good deal. Offer a discount or a limited time on
2. By having well defined systems to deliver your story consistently and continuing the process of Edutising to keep interest and value high right up to the time of need.
3. By touching each pr
For those who are looking for a career as a proofreader, it is important to have the right qualifications. It is important to remember that this is a proper job. It is not just an easy way to make some money from home. For those who are serious, it will require a lot of diligent work to get into the field. And, when they do, it will take time to build your freelance business to the stage where it is profitable. Nevertheless, here are some of the basic qualifications th
From my personal observation in the mid 1980’s, while working as an advertising photographer in Chicago, I watched the advertising business turn from creative focus to focusing on bottom line results. The industry never really recovered from that change.
Here’s the problem with bottom line focus. There are hundreds of thousands of people vying for each others “business attention.” Conservative estimates put the number of advertising messages each person sees at about 1,008,000 and climbing every year.
No one cares about your bottom line. As a result, if your message is focused on generating revenue, it will fail a majority of the time.
So, how are sales made? How do we convert interruption into money?
1. By telling authentic stories about your talent and passion in business to people who care.
2. By having well defined systems to deliver your story consistently and continuing the process of Edutising to keep interest and value high right up to the time of need.
3. By touching each pro
The small and often overlooked business card is really one of the most important tools available for promoting your business. Business cards should be designed to provide eleven basic bits of information. The first group is the all important contact information items. These include such things as your business name and address. Your phone number and email would fall into this category also. The type of business and the services that you provide are also key elements.
Here’s the problem with bottom line focus. There are hundreds of thousands of people vying for each others “business attention.” Conservative estimates put the number of advertising messages each person sees at about 1,008,000 and climbing every year.
No one cares about your bottom line. As a result, if your message is focused on generating revenue, it will fail a majority of the time.
So, how are sales made? How do we convert interruption into money?
1. By telling authentic stories about your talent and passion in business to people who care.
2. By having well defined systems to deliver your story consistently and continuing the process of Edutising to keep interest and value high right up to the time of need.
3. By touching each pr
Yesterday we talked about using the right "voice" in your sales letter.Meaning, who should actually be doing the selling?Most people sell themselves, but as you discovered, there are some inherent problems with doing this.Writing a sales letter in someone else's voice is another technique that's often used. And many times, this actually gives your offer, and even your entire message, more credibility.And obviously, this is critical to making
No one cares about your bottom line. As a result, if your message is focused on generating revenue, it will fail a majority of the time.
So, how are sales made? How do we convert interruption into money?
1. By telling authentic stories about your talent and passion in business to people who care.
2. By having well defined systems to deliver your story consistently and continuing the process of Edutising to keep interest and value high right up to the time of need.
3. By touching each pr
Your impact at meetings will determine in a big way how well you do in your career. In other words you will rise as high as your communication skills will let you. Ability and competence in your position is expected - how well you get your point accross will make the difference between your opinion being valued and your input getting forgotten one more time.Look at any business leader, politician or community spokesperson. What do they all have in common? The a
So, how are sales made? How do we convert interruption into money?
1. By telling authentic stories about your talent and passion in business to people who care.
2. By having well defined systems to deliver your story consistently and continuing the process of Edutising to keep interest and value high right up to the time of need.
3. By touching each pr
There are two basic approaches to advertising or lead generation... the shotgun approach... or the rifle approach.There is only one cost efficient way... the rifle approach.By carefully selecting specific niche markets, or market segments, and presenting a compelling message directly to that audience, you will begin to reap the real profit rewards of direct marketing.First let's define a "niche" market. I define it as: "Any homogeneous market in which t
2. By having well defined systems to deliver your story consistently and continuing the process of Edutising to keep interest and value high right up to the time of need.
3. By touching each prospect you have permission to talk to at least 27 times before dropping them.
4. By developing a “mission mindset.” Your mission is something you MUST accomplish with your business. When you have a mission you will give people value no one else can offer them. You will be using your true and authentic talent in business to stand out from the crowd.
Where do you start?
Start by discovering your greatest talent and passion in business. Ask yourself the question “My greatest talent and passion in business is_________?” and fill in the blank.
Then look at your existing client list.
* Who do you most enjoy working with?
* What industry are they in?
* How do you help them?
* What do they receive as a result of working with you?
We will call this group your ideal client list. Now you have the basis for your “story” and yo
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