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Casual Articles - Double Your Sales The Fast Way!
People often ask me why I am so focussed on “good clients”. So today I am going to tell you the story of the lessons I’ve learned over the last 20 years of running my own successful Marketing and Business Coaching businesses
A month ago, I'd never heard of Joey Cheek or Right to Play. Now, they're both imprinted in my mind as stellar examples of smart-thinking humanitarians. They've shown that, once again, getting attention in this fast-moving wo
This was one of my part-time jobs in graduate school, along with college teaching. In fact, it was this work that enabled me to make payments on a sparkling sports car during that time, making me a rare visage among my academic peers.
The pen-selling story is worth telling because it demonstrates an amazing, simple, and powerful poi
When you examine the mathematics of a firefight, it’s easy to see why the big company usually wins. Let’s say that the Red squad with nine soldiers meets a Blue squad with six. Red has a 50 percent numerical superiority over
This was one of my part-time jobs in graduate school, along with college teaching. In fact, it was this work that enabled me to make payments on a sparkling sports car during that time, making me a rare visage among my academic peers.
The pen-selling story is worth telling because it demonstrates an amazing, simple, and powerful po
In the past, the saying has always been “don’t underestimate the power of branding” but now the best advice seems to be “don’t underestimate the power of women!” Ignore it at your peril.If statistics out of the US are
The pen-selling story is worth telling because it demonstrates an amazing, simple, and powerful po
Creating a Foundation for your MarketingA marketing calendar is the key to bringing your value proposition to life. Intelligent marketing is marketing based on your firm’s core idea—or value propos
The pen-selling story is worth telling because it demonstrates an amazing, simple, and powerful po
It’s inevitable: You’ve just finished penning your New Year’s resolutions in the front of your new Day Planner when you find yourself sitting at your desk again with a feeling of emptiness that seems a little like holiday-che
When I was trained, I sat next to a guy who was pitching pens to bakeries, a gross, or twelve-dozen pens at a time. The most common objection he heard was “Hey, that’s too many—I can’t use that many!”
So, he’d cut back the offer to six-dozen and then to three-dozen, of course, cutting his commissions along the way.
I decided to d
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