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Casual Articles - How to Create a Torrent of Low Cost/ No Cost Leads through the Front Door of Your Business!
In today’s competitive environment, hiring has increasingly become a key link in establishing and maintaining your company’s edge. By attracting and hiring the best people, your company can move quickly and grow steadily. On the flip side, however, poor hires cost you precious time, money, and opportunity. Poor hiring could cost you your company.Unfortunately, hiring candidates who can do what they say they can do is getting tougher. A whole industry has sprung up in the past ten years helping job seekers land a job — sometimes at all costs. You can’t afford to hire someone who ca
As they are your ‘ideal profile’ of client who do they shake and move with both professionally and personally? Yes – other like minded individuals similar to them, and most importantly for you similar to the profile of clients you want to attract to your business and… FAST!
Now I’m not just talking about referral capture here on an adhoc basis – I’m talking about a Systematised Referral Process where you go back to the well on a regular basis a
In January 2007, a little company called My World Plus exploded onto the market, offering a little discount card that gave discounts at more than 175,000 stores.In all my years of network marketing, I have never quite seen such an explosive launch. In just the first day, over 500 people paid and upgraded to be member/associates - the membership that lets you save money and make money by building teams in the business.In just the first week, over 2,000 people became member/associates.Why?There are a number of reasons.First, the owner of My World Plus ha
What impact would this new sales force have on the growth of your business? Could this be the break through your looking for in to order hit double or even triple digit growth this year?
A pipe dream or a reality?
Well actually it could be a reality – I’ve seen it done many times with our Clients; let me tell you how?
Firstly it requires you to take a leap of faith for a moment and think differently about your business. You’ve spent a great deal of time, effort and money in attracting and building the loyalty from your existing customers and clients – True?
Those customers and clients have bought you – they’ve bought your business brand and as long as you’re delivering on the promise and engaging in the appropriate retention strategies then they’ll remain loyal to you forever! (We’ll talk about retention strategies in a future issue of the Business Accelerator Ezine coming soon).
These loyal clients are the ‘ideal profile’ of client for your business. They;
STAY! SAY! And PAY!
- Stay for as long as possible
- Say great things about you
- Pay on time…every time!
Now it’s the “SAY great things” part that I want to talk with you about today. Because in saying great things about you – you can create a torrent of referrals through the front door of your business!
By just being pro active v re active, by thinking about this strategy from a different prospective you can turn your clients into your Silent Sales Force!
Think about it for a moment; there already bought into you and your business, there passionate about what you do and how you do it, there loyal, talk about you and your business with enthusiasm, understand your products & services probably better than some of your own people because they are actually using them! WOW aren’t these the traits you’d look for in recruiting a new sales person. And perhaps the sting in the tail;
As they are your ‘ideal profile’ of client who do they shake and move with both professionally and personally? Yes – other like minded individuals similar to them, and most importantly for you similar to the profile of clients you want to attract to your business and… FAST!
Now I’m not just talking about referral capture here on an adhoc basis – I’m talking about a Systematised Referral Process where you go back to the well on a regular basis an
Companies come and go. So do brands and promotional memorabilia. Interestingly, though sometimes a logo becomes so cherished it can actually last longer than the actual company who produced it. When this happens, it is an indication of serious feelings of customer goodwill, employee satisfaction, and positive associations in general.People become nostalgic. They collect memorabilia of deceased companies. Such items are like keepsakes. Companies that disappear have employees that value the insignia of their place of employment. They have happy customers who enjoyed their interacti
A pipe dream or a reality?
Well actually it could be a reality – I’ve seen it done many times with our Clients; let me tell you how?
Firstly it requires you to take a leap of faith for a moment and think differently about your business. You’ve spent a great deal of time, effort and money in attracting and building the loyalty from your existing customers and clients – True?
Those customers and clients have bought you – they’ve bought your business brand and as long as you’re delivering on the promise and engaging in the appropriate retention strategies then they’ll remain loyal to you forever! (We’ll talk about retention strategies in a future issue of the Business Accelerator Ezine coming soon).
These loyal clients are the ‘ideal profile’ of client for your business. They;
STAY! SAY! And PAY!
- Stay for as long as possible
- Say great things about you
- Pay on time…every time!
Now it’s the “SAY great things” part that I want to talk with you about today. Because in saying great things about you – you can create a torrent of referrals through the front door of your business!
By just being pro active v re active, by thinking about this strategy from a different prospective you can turn your clients into your Silent Sales Force!
Think about it for a moment; there already bought into you and your business, there passionate about what you do and how you do it, there loyal, talk about you and your business with enthusiasm, understand your products & services probably better than some of your own people because they are actually using them! WOW aren’t these the traits you’d look for in recruiting a new sales person. And perhaps the sting in the tail;
As they are your ‘ideal profile’ of client who do they shake and move with both professionally and personally? Yes – other like minded individuals similar to them, and most importantly for you similar to the profile of clients you want to attract to your business and… FAST!
Now I’m not just talking about referral capture here on an adhoc basis – I’m talking about a Systematised Referral Process where you go back to the well on a regular basis a
I started my career at 18 by being a full-time telephone collector.I made outbound calls to late-paying credit clients, and when I was successful, they’d commit to resolving their delinquencies by a certain date.Then, I became a top outbound telemarketer and manager for Time-Life Books, and you might say, though I’d earn numerous degrees that helped me, my career was determined at that time.But why did I choose phone work?I chose it because I was baby-faced at 18, and though I had no little intelligence and drive, and a mature, trained voice, few believed I could h
These loyal clients are the ‘ideal profile’ of client for your business. They;
STAY! SAY! And PAY!
- Stay for as long as possible
- Say great things about you
- Pay on time…every time!
Now it’s the “SAY great things” part that I want to talk with you about today. Because in saying great things about you – you can create a torrent of referrals through the front door of your business!
By just being pro active v re active, by thinking about this strategy from a different prospective you can turn your clients into your Silent Sales Force!
Think about it for a moment; there already bought into you and your business, there passionate about what you do and how you do it, there loyal, talk about you and your business with enthusiasm, understand your products & services probably better than some of your own people because they are actually using them! WOW aren’t these the traits you’d look for in recruiting a new sales person. And perhaps the sting in the tail;
As they are your ‘ideal profile’ of client who do they shake and move with both professionally and personally? Yes – other like minded individuals similar to them, and most importantly for you similar to the profile of clients you want to attract to your business and… FAST!
Now I’m not just talking about referral capture here on an adhoc basis – I’m talking about a Systematised Referral Process where you go back to the well on a regular basis a
A formal report collects and interprets data and reports information. It may, in the course of doing these tasks, include an analysis and make recommendations for a course of action.Reports are used to inform, analyze, and recommend. They are usually written in indirect order.These reports are often very complex and may even be produced in book volume. In the business setting, an informal report is used for internal distribution, while the formal report is used for external distribution to customers, stockholders, and the general public.The formal report is often a writte
By just being pro active v re active, by thinking about this strategy from a different prospective you can turn your clients into your Silent Sales Force!
Think about it for a moment; there already bought into you and your business, there passionate about what you do and how you do it, there loyal, talk about you and your business with enthusiasm, understand your products & services probably better than some of your own people because they are actually using them! WOW aren’t these the traits you’d look for in recruiting a new sales person. And perhaps the sting in the tail;
As they are your ‘ideal profile’ of client who do they shake and move with both professionally and personally? Yes – other like minded individuals similar to them, and most importantly for you similar to the profile of clients you want to attract to your business and… FAST!
Now I’m not just talking about referral capture here on an adhoc basis – I’m talking about a Systematised Referral Process where you go back to the well on a regular basis a
With the hot summer just barely behind us, experienced corporate gift buyers have already begun to search the internet looking for holiday gift ideas for their employers, employees and clients. Each year corporate gift givers look for gift ideas that are unique and meaningful. Below you will find a list of great gift ideas that will help you shop for the holidays. One way to show your clients and employees that you have taken the time to pick a gift exclusively for them is through personalization. Personalized gifts are meaningful to the recipient, warmly received and will be remembe
As they are your ‘ideal profile’ of client who do they shake and move with both professionally and personally? Yes – other like minded individuals similar to them, and most importantly for you similar to the profile of clients you want to attract to your business and… FAST!
Now I’m not just talking about referral capture here on an adhoc basis – I’m talking about a Systematised Referral Process where you go back to the well on a regular basis and have a structured process.
Let’s look at the numbers for a moment by taking a generic model; our ABC Limited or as I prefer to say ‘UnLimited’ – the only limiting factor being our mindset about what we can and cant achieve in our businesses.
Imagine in our ABC business we have 500 Customers. Taking the 80/20 rule – the top 20% are the ‘ideal profile’ of client. So we focus on the top 100 Clients as our Silent Sales force.
On average we pick up just one referral from each of those clients (I say on average as I have a number of thoughts on the number of referrals we should ask for; a discussion for another day) that would now give us 100 prospects.
Now I don’t know what your conversion rates are in your business at the moment. What I do know however, and I’m sure you’d agree is that referral business converts at a higher rate than any other form of lead generation activity.
So – in this example I’m going to work on a conversion of 1:10 (I’d probably expect it to be more like 1:5) this would equate to 10 new clients from your new sales force.
Now – if we systematised the process and went back to the well on a quarterly basis this would generate 400 new prospects; at our conversion rate of only 1: 10 = 40 new clients per year!!!! How much would this be worth to your business?
I’m sure you could run your real numbers in terms of number of customers and conversion rates through the formula I’ve used above, and calculate precisely what impact this strategy would have on the growth of your business?
So there you have it! How to create a torrent of Low Cost/ No Cost Leads through the front door of your business and turn your key clients and customers into your Silent Sales Force!
Written by Royston Guest, Sales & Marketing Director Pti International. Please visit http://www.http://www.pti-worldwide.com
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