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  • Casual Articles - Goal Getting - An Alternate Way to Approach Your Direct Sales Business

    For My Second Career, I Want to Do Nothing!
    Q. For my second career, I'd like to know "What to do when you have done a lot and nothing really interests you anymore. The things that interest me are not financially feasible right now, because one of the things I'd like to give up is working!"A. People often want to stop working when they've experienced a series of challenges. You leave one career and begin another. You experience a great burst of energy as your second career takes off. And then your exciting new career goes away. Or you realize your dream was not at all what you anticipated.1. Don't think of crashing the career party. Stop pounding on closed doors. Think of creating yourself as a person who will collect all
    ed that by next year they'll be abl
    Capture Data And Turn It Into Information
    How much would "perfect" information be worth to you? How much would you pay for it? If I could tell you with certainty where the economy, or the stock market, or interest rates would be over the next 2 to 3 years, wouldn't that be worth a lot to you? Of course, there is no such thing as perfect information -we live in a world of uncertainty. But, real information does have value and you should be willing to pay something for it. Getting actionable information is an investment. It takes time, money, and discipline to collect information but it can pay a huge dividend.There's a difference between data and information. Data is factual items collected over time. It's raw material f
    In my many years of Party Plan direct selling I have seen it time and time again... women come home from their annual convention fired up, determined that by next year they'll be able
    Posturing for Higher Profits
    You are in business to accomplish several goals. The main goal, and rightfully so, is to make a profit! Seems like a simple enough end result for all of the hard work you and your teams have poured into your business craft.Well, perhaps not, especially if your firm’s basics are in disarray. Without a concrete process, without objectives that are executable, and without management accountability, profit may be a lofty goal continually strived for but rarely obtained.Software SolutionTo realize profitable projects, to ensure internal efficiencies and tasks remain on track, a fully integrated project management system is, especially these days, mandatory for most bu
    selling I have seen it time and time again... women come home from their annual convention fired up, determined that by next year they'll be abl
    What is Promotional Marketing?
    Promotional marketing is the term used to describe the various means of communicating with customers and prospective customers. It is a key element of the marketing mix, designed to raise awareness of a company and its products or services and, ultimately, to increase sales.The aim of promotional marketing is to inform, persuade and influence. It is hoped that by delivering the right kind of information in a persuasive manner a decision to make a purchase will be made. This is commonly referred to as AIDA – Attention, Interest, Desire, and Action.Before being able to arrive at the correct promotional marketing mix, agreement has to be reached as to the message and the audience.
    again... women come home from their annual convention fired up, determined that by next year they'll be abl
    A Wonderful World with Two Words
    Over the years I have used thank you’s to cultivate more futile ground for business. Although not everyone mines for gold this way there are many who understand the value of being pleasant and letting everyone know who you are and what you do. When you leave a tip after a good dinner you are thanking them for good service. When you leave your tip and your business card you are thanking them and offering the same good service in return. This technique has proven to serve me well. I sell real estate in Metro Detroit. I was asked to speak with my friend, Dave Beson, at an event in Atlanta Georgia. The host was paying for dinner but I asked if he would mind if I left my card. I wrote a quick than
    r annual convention fired up, determined that by next year they'll be abl
    Brand Awareness - Brand Identity
    About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. It’s a great way to relieve stress and learn interesting tidbits about the people we work with.One afternoon our conversation turned, as all conversations eventually do, to the topic of The Lord of the Rings. Our discussion about differences between the book and the movie evolved into a discussion about the characters in the movie which made up the Fellowship of the Ring. The interesting thing to note was the difference in the levels of awareness of these characters by various people. We were struck by the similari
    ed that by next year they'll be able to walk the stage in the top 10, earn the cruise and have enough income to purchase their dream home on the ocean. It is great to come home moti

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