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Casual Articles - How to Make More Sales - Use Condensed Milk
Good marketing positioning is like good lying. No, we’re not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it’s remarkable how much the properties of good positioning resemble the properties of a good lie.Like an effective lie, an effective positioning statemen
Eventually, after a long hard think, the only available spot I could find was a little opening on a shelf right above our kettle.
And that was where I left it.
Now – f
THE PROBLEM SITUATIONImagine you are the chief operating officer (COO) of a mid-sized corporation, say with 2,000 employees. Your company manufactures commodities like cables for cars. It’s headquartered in Hong Kong, but has factories in two different provinces in China, one in Southern China (Guang Dong) and the oth
There is always so much to eat and it tastes just divine… overeating really can’t be helped.
And then comes January when we are all on serious detox programmes.
This year was no different, of course.
But with the rushing out to buy all the healthiest, bestest, most organic foods we could find, we found ourselves running out of cupboard space to pack all this healthy stuff.
And at the back of one of our healthy cupboards I discovered… yes – lurking in the darkness in a corner – a tin of condensed milk.
What to do?
That tin had been in the cupboard for about 6 months, completely hidden away and unused.
But now – it could not stay there anymore.
It was sure to lead us into temptation – it had to go!!!
But where to put it?
I couldn’t throw it away!
Eventually, after a long hard think, the only available spot I could find was a little opening on a shelf right above our kettle.
And that was where I left it.
Now – fo
Almost all of us have been there. We meet a new person, we run into someone we have met once before, or we see someone we’ve spoken with numerous times. We want to start a meaningful conversation for myriad reasons; yet, we find ourselves asking those trite questions:. Is this your first time here?. Did you h
This year was no different, of course.
But with the rushing out to buy all the healthiest, bestest, most organic foods we could find, we found ourselves running out of cupboard space to pack all this healthy stuff.
And at the back of one of our healthy cupboards I discovered… yes – lurking in the darkness in a corner – a tin of condensed milk.
What to do?
That tin had been in the cupboard for about 6 months, completely hidden away and unused.
But now – it could not stay there anymore.
It was sure to lead us into temptation – it had to go!!!
But where to put it?
I couldn’t throw it away!
Eventually, after a long hard think, the only available spot I could find was a little opening on a shelf right above our kettle.
And that was where I left it.
Now – f
Creating a logical and realistic goal is the beginning to any successful fundraiser. Goals need to be attainable within a realistic time frame. There are three steps to determining the right goal. You must establish a physical goal, set the monetary goal, and communicate your goal. When these steps are taken, goal settin
And at the back of one of our healthy cupboards I discovered… yes – lurking in the darkness in a corner – a tin of condensed milk.
What to do?
That tin had been in the cupboard for about 6 months, completely hidden away and unused.
But now – it could not stay there anymore.
It was sure to lead us into temptation – it had to go!!!
But where to put it?
I couldn’t throw it away!
Eventually, after a long hard think, the only available spot I could find was a little opening on a shelf right above our kettle.
And that was where I left it.
Now – f
Search engine optimization is a great tool to ensure that your website reaches the largest number of viewers. Simply put, search engine optimization for real estate would involve choosing a keyword or words and using them frequently on your website.Choosing the Right Keywords - Be Specific!It is importan
But now – it could not stay there anymore.
It was sure to lead us into temptation – it had to go!!!
But where to put it?
I couldn’t throw it away!
Eventually, after a long hard think, the only available spot I could find was a little opening on a shelf right above our kettle.
And that was where I left it.
Now – f
If you take only one piece of advice about public speaking, make sure that it is this pearl of wisdom. If you focus on this one simple thing, the number of times you say “uhm” won’t matter. If you focus on this one thing, your gestures and not knowing what to do with your hands won’t matter. If you focus on this one thing, t
Eventually, after a long hard think, the only available spot I could find was a little opening on a shelf right above our kettle.
And that was where I left it.
Now – for the big question.
The tin had been hiding in the cupboard for 6 months.
How long do you think it lasted out in the open just above the kettle (a place that gets visited at least 10 times a day for various coffee and tea breaks…)
Take a guess.
How long do you think?
Well, I am ashamed to say that the answer is… a whole 4 days.
So what in the heck does my sweet tooth have to do with your business?
An immense amount actually.
Think about this – the tin of condensed milk never tried to sell itself to me.
No hard sell involved.
It wasn’t being pushy.
In fact – it didn’t even say a word.
But what did it do?
Nothing - it was just there.
It was creating an awareness.
And eventually, when I was ready, I HAD to give in.
In your business, do you have a plan in place to st
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