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    f the value of planograms was with Scott’s, the international garden care company.

    They were seeing a decline in garden care product sales in independent retail outlets and action was needed.

    Independent retailers were aware of the probl

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    In my consultancy, I often mention planograms. Retailers’ eyes often glaze over and they mention that they are only relevant for big retailers, but don’t they have a role in all retail business?

    A planogram is a visual representation of what a category should look like to maximise sales.

    It should include all the products and shelving and provide the optimum layout of the category to maximise sales.

    This is a powerful tool to enable you to manage space effectively and hence your profits. It helps you place the right product in the right place at the right time.

    I accept this may be hard work for the retailer to achieve on his or her own, but why not partner a planogram with your supplier? It’s a win: win for both parties.

    Get a Market Edge

    A planogram can provide you with merchandise consistency, which should result in increased stock turns, improved product ranging and hopefully more satisfied customers.

    My first involvement and awareness of the value of planograms was with Scott’s, the international garden care company.

    They were seeing a decline in garden care product sales in independent retail outlets and action was needed.

    Independent retailers were aware of the proble

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    category should look like to maximise sales.

    It should include all the products and shelving and provide the optimum layout of the category to maximise sales.

    This is a powerful tool to enable you to manage space effectively and hence your profits. It helps you place the right product in the right place at the right time.

    I accept this may be hard work for the retailer to achieve on his or her own, but why not partner a planogram with your supplier? It’s a win: win for both parties.

    Get a Market Edge

    A planogram can provide you with merchandise consistency, which should result in increased stock turns, improved product ranging and hopefully more satisfied customers.

    My first involvement and awareness of the value of planograms was with Scott’s, the international garden care company.

    They were seeing a decline in garden care product sales in independent retail outlets and action was needed.

    Independent retailers were aware of the probl

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    our profits. It helps you place the right product in the right place at the right time.

    I accept this may be hard work for the retailer to achieve on his or her own, but why not partner a planogram with your supplier? It’s a win: win for both parties.

    Get a Market Edge

    A planogram can provide you with merchandise consistency, which should result in increased stock turns, improved product ranging and hopefully more satisfied customers.

    My first involvement and awareness of the value of planograms was with Scott’s, the international garden care company.

    They were seeing a decline in garden care product sales in independent retail outlets and action was needed.

    Independent retailers were aware of the probl

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    arties.

    Get a Market Edge

    A planogram can provide you with merchandise consistency, which should result in increased stock turns, improved product ranging and hopefully more satisfied customers.

    My first involvement and awareness of the value of planograms was with Scott’s, the international garden care company.

    They were seeing a decline in garden care product sales in independent retail outlets and action was needed.

    Independent retailers were aware of the probl

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    f the value of planograms was with Scott’s, the international garden care company.

    They were seeing a decline in garden care product sales in independent retail outlets and action was needed.

    Independent retailers were aware of the problem, but could not come up with viable solutions, but a partnership between independents and suppliers came up with an answer.

    Firstly, Scott’s talked to the general public. They found that most potential consumers found the existing layout confusing and did not understand the signage that confronted them.

    Remove the Jargon

    The first priority was to remove the jargon. Words like fungicide, miticide, pesticide and words that were ‘common’ language to experts, were replaced with words such as disease control, pest control and slug and snail control.

    Often the words put people off. I have the same problem with jargon when trying to buy a camera, computer or mobile phone!

    Reduce the Selection

    In Scott’s experience, some retailers were offering consumers 15 ways to kill a slug. This was in so called ‘expert outlets’. In the consumer’s mind these were no experts. They did not know the best way to kill a slug.

    This is where planograms come into their

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