Tags |
|
|
Links |
|
|
Casual Articles - Telling Your Customers What They Want to Hear
The first thing you want to do for your bum marketing/ article marketing campaign is pick a product or site to promote. You can do that through several affiliate sites online, or if you already have a website, you can use that.Once you have your product, you want to do some keyword research, there are many tools available online to help you choose the best keywords for your product. What you really want to find are keywords or phrases that are searched often, but show few results. You should also add quotes to your keywords to see what the results for true competition is. You will know when you have a good keyword because you will see it has
Telling stories is a simple, yet powerful way to connect with your customers. It makes others feel at ease speaking with you and feel confident in their decision to buy from you. Understanding the power of stories will also give you a clear edge over your competition.
Picture this: Your competitors will talk to the same customers you will. While your competitors ramble on about the features and superiority of their products, you will be telling engaging, entertaining and effective stories about how your product has helped REAL customers. Which person would YOU rather listen to? Which one would
By now your prospective attendees know who you are, they know what your event is all about and they want to attend. Don't send your prospects running by sending them to what is obviously someone else's website. 'Integrated' means 'Easy'In one of my previous articles I wrote about making it easy for your prospects to register with you. One major part of making your registration process easier on your registrants is to blur the line between your business, your promotional materials, and the registration system itself. Integrate your registration system into your business. Where does that link go? Wi
Answer: Not enough!
I guarantee you would use them more if you knew how powerful they are in determining the outcome of the sale!
Telling stories is an effective and exciting way to deliver valuable information about your product or service. It also makes your prospect feel at ease with you, which means that they will not only enjoy speaking with you, but also enjoy buying from you.
The Makings of a Great Story
Your customer should be the focus of your story. Obviously the specific customer you’re speaking with won’t be a part of the story, but you should never forget they are the purpose for your story.
Your customers want to hear stories that speak to them. Tell them stories that they will be able to relate to personally; stories that address their concerns about buying from you. This means your story must favorably answer the essential questions customers ask themselves before making the purchase:
Do I like this salesperson?
The impression you leave on your prospect plays a key role in how that person views your product and company. When a customer feels connected with you, they will also feel connected with your product. Effective storytelling is personal, real, and makes the customer feel as relaxed as they would be speaking with an old friend. There is NO other way to match the type of connection a great story can create.
Do I trust this salesperson?
Customers don’t want to hear how great you think your product is. Of course you would say it’s great; you’re trying to sell it! As salespeople, we often have a credibility gap to overcome. A success story about a prospect who loves your product will ALWAYS be more credible than your boasting of dry facts.
How risky is this purchase?
Customers won’t buy if they think the purchase is too risky. If they are uncertain about the benefits of your product or are afraid it won’t work as well as you say it will, they won’t chance it! Use stories to calm these fears. Hearing how previous customers have felt the same anxiety, but were happy after they decided to buy from you will help them feel more secure. Knowing that your product has helped others will show them that it could also work for them. Once those fears are gone, they will feel confident doing business with you.
Can I see myself using this product?
As soon as your prospects can visualize themselves using and enjoying your product, the sale has been made. Telling great stories will help your customers visualize this. Hearing how others have benefited will spark their imagination. They will relate to the customers in your story and envision their own lives after the purchase of your product. Understanding the true value and benefit of your product will inspire them to buy it!
Am I excited about this purchase?
Customers want to enjoy their buying experiences! If they aren’t excited, they won’t feel driven to buy from you. Let them relax and enjoy themselves! Listening to success stories about previous customers will make new customers feel happy as well. They’ll be more likely to buy if they enjoy speaking with you and feel the excitement you and others have for your product. Soon, your new customers will want to experience it for themselves!
The Best Place to Find a Great Story
So you’ve been selling your product for quite some time—think you have a whole bag of stories waiting to be told? I promise there are more. There are many more great stories hiding in the minds and memories of all the people in your company and industry. Unlock these stories and share them!
One of the easiest ways to collect these stories is to share them at every sales meeting. Go around the table and let everyone share a story about how a customer has successfully used your product.
Take the time to document these important stories to give them lasting value. When a new employee can read through a collection of success stories, they will instantly believe in your company and your product. When an employee believes in your product, they will be able to confidently and effectively sell it to others. Your collection of stories will be one of the few things that will be transferable from one salesperson to another; giving new employees instant access to countless stories for each new customer they come in contact with.
Telling stories is a simple, yet powerful way to connect with your customers. It makes others feel at ease speaking with you and feel confident in their decision to buy from you. Understanding the power of stories will also give you a clear edge over your competition.
Picture this: Your competitors will talk to the same customers you will. While your competitors ramble on about the features and superiority of their products, you will be telling engaging, entertaining and effective stories about how your product has helped REAL customers. Which person would YOU rather listen to? Which one would
Success in business comes as a result of getting the right things done, in the right way, by the right people, all the time. If our business structure supports this kind of effort, then we will be the proud owner of a business that very quickly achieves outstanding and lasting results.All good business relationships are based in trust. The higher the trust levels are within a business, and between the business and its customers and partners, the more rapidly the results will be achieved.When people trust us, business deals are done very quickly and often on the basis of a handshake. High trust and high ethical standards produce hig
The impression you leave on your prospect plays a key role in how that person views your product and company. When a customer feels connected with you, they will also feel connected with your product. Effective storytelling is personal, real, and makes the customer feel as relaxed as they would be speaking with an old friend. There is NO other way to match the type of connection a great story can create.
Do I trust this salesperson?
Customers don’t want to hear how great you think your product is. Of course you would say it’s great; you’re trying to sell it! As salespeople, we often have a credibility gap to overcome. A success story about a prospect who loves your product will ALWAYS be more credible than your boasting of dry facts.
How risky is this purchase?
Customers won’t buy if they think the purchase is too risky. If they are uncertain about the benefits of your product or are afraid it won’t work as well as you say it will, they won’t chance it! Use stories to calm these fears. Hearing how previous customers have felt the same anxiety, but were happy after they decided to buy from you will help them feel more secure. Knowing that your product has helped others will show them that it could also work for them. Once those fears are gone, they will feel confident doing business with you.
Can I see myself using this product?
As soon as your prospects can visualize themselves using and enjoying your product, the sale has been made. Telling great stories will help your customers visualize this. Hearing how others have benefited will spark their imagination. They will relate to the customers in your story and envision their own lives after the purchase of your product. Understanding the true value and benefit of your product will inspire them to buy it!
Am I excited about this purchase?
Customers want to enjoy their buying experiences! If they aren’t excited, they won’t feel driven to buy from you. Let them relax and enjoy themselves! Listening to success stories about previous customers will make new customers feel happy as well. They’ll be more likely to buy if they enjoy speaking with you and feel the excitement you and others have for your product. Soon, your new customers will want to experience it for themselves!
The Best Place to Find a Great Story
So you’ve been selling your product for quite some time—think you have a whole bag of stories waiting to be told? I promise there are more. There are many more great stories hiding in the minds and memories of all the people in your company and industry. Unlock these stories and share them!
One of the easiest ways to collect these stories is to share them at every sales meeting. Go around the table and let everyone share a story about how a customer has successfully used your product.
Take the time to document these important stories to give them lasting value. When a new employee can read through a collection of success stories, they will instantly believe in your company and your product. When an employee believes in your product, they will be able to confidently and effectively sell it to others. Your collection of stories will be one of the few things that will be transferable from one salesperson to another; giving new employees instant access to countless stories for each new customer they come in contact with.
Telling stories is a simple, yet powerful way to connect with your customers. It makes others feel at ease speaking with you and feel confident in their decision to buy from you. Understanding the power of stories will also give you a clear edge over your competition.
Picture this: Your competitors will talk to the same customers you will. While your competitors ramble on about the features and superiority of their products, you will be telling engaging, entertaining and effective stories about how your product has helped REAL customers. Which person would YOU rather listen to? Which one would
Due to the nature of the business, shipping supplies are often needed in large numbers. For example, boxes suitable for different uses and occasions on the ship are required in bulk quantities. Other supplies like labels, tags, and stickers are also needed in large quantities. As a result, some individuals prefer to purchase these supplies from wholesale dealers.Among the shipping supplies, the packaging supplies are almost always purchased in bulk quantities, and they are normally sold at wholesale rates. Most of the shipping supplies dealers and sellers prefer wholesale selling rather than small-scale methods. To their delight, most of the
Can I see myself using this product?
As soon as your prospects can visualize themselves using and enjoying your product, the sale has been made. Telling great stories will help your customers visualize this. Hearing how others have benefited will spark their imagination. They will relate to the customers in your story and envision their own lives after the purchase of your product. Understanding the true value and benefit of your product will inspire them to buy it!
Am I excited about this purchase?
Customers want to enjoy their buying experiences! If they aren’t excited, they won’t feel driven to buy from you. Let them relax and enjoy themselves! Listening to success stories about previous customers will make new customers feel happy as well. They’ll be more likely to buy if they enjoy speaking with you and feel the excitement you and others have for your product. Soon, your new customers will want to experience it for themselves!
The Best Place to Find a Great Story
So you’ve been selling your product for quite some time—think you have a whole bag of stories waiting to be told? I promise there are more. There are many more great stories hiding in the minds and memories of all the people in your company and industry. Unlock these stories and share them!
One of the easiest ways to collect these stories is to share them at every sales meeting. Go around the table and let everyone share a story about how a customer has successfully used your product.
Take the time to document these important stories to give them lasting value. When a new employee can read through a collection of success stories, they will instantly believe in your company and your product. When an employee believes in your product, they will be able to confidently and effectively sell it to others. Your collection of stories will be one of the few things that will be transferable from one salesperson to another; giving new employees instant access to countless stories for each new customer they come in contact with.
Telling stories is a simple, yet powerful way to connect with your customers. It makes others feel at ease speaking with you and feel confident in their decision to buy from you. Understanding the power of stories will also give you a clear edge over your competition.
Picture this: Your competitors will talk to the same customers you will. While your competitors ramble on about the features and superiority of their products, you will be telling engaging, entertaining and effective stories about how your product has helped REAL customers. Which person would YOU rather listen to? Which one would
When is public relations most critical? Well during crisis mode of course when the client, corporation or public figure is in dire straights and becoming a media football and something must be done quick. But what can you do? If you were at a party and you stuck your foot in your mouth what would you do?Well it is about the same thing really, you go into crisis mode and cover your tracks or you talk louder than everyone else and force your opinion and perspective based views onto those in attendance. This is one way to handle the situation and often in doing so you can bring another point of view to the table and cloud the issue in all kinds
The Best Place to Find a Great Story
So you’ve been selling your product for quite some time—think you have a whole bag of stories waiting to be told? I promise there are more. There are many more great stories hiding in the minds and memories of all the people in your company and industry. Unlock these stories and share them!
One of the easiest ways to collect these stories is to share them at every sales meeting. Go around the table and let everyone share a story about how a customer has successfully used your product.
Take the time to document these important stories to give them lasting value. When a new employee can read through a collection of success stories, they will instantly believe in your company and your product. When an employee believes in your product, they will be able to confidently and effectively sell it to others. Your collection of stories will be one of the few things that will be transferable from one salesperson to another; giving new employees instant access to countless stories for each new customer they come in contact with.
Telling stories is a simple, yet powerful way to connect with your customers. It makes others feel at ease speaking with you and feel confident in their decision to buy from you. Understanding the power of stories will also give you a clear edge over your competition.
Picture this: Your competitors will talk to the same customers you will. While your competitors ramble on about the features and superiority of their products, you will be telling engaging, entertaining and effective stories about how your product has helped REAL customers. Which person would YOU rather listen to? Which one would
Are you opening a dollar store? Are you looking for methods of increasing store sales? If your answer to both of these questions was ‘YES’ then consider adding discounts to case lot purchases in your store. While discounted case lots sales do reduce profit margins they can significantly increase sales volumes.One of the strategies to consider when opening a dollar store is to offer discounts only to specific buyers initially. For example you might offer case lot discounts on cleaning products to commercial customers such as housekeeping services. This is a business to business sale and the housekeeping company buyer should be able to provide
Telling stories is a simple, yet powerful way to connect with your customers. It makes others feel at ease speaking with you and feel confident in their decision to buy from you. Understanding the power of stories will also give you a clear edge over your competition.
Picture this: Your competitors will talk to the same customers you will. While your competitors ramble on about the features and superiority of their products, you will be telling engaging, entertaining and effective stories about how your product has helped REAL customers. Which person would YOU rather listen to? Which one would YOU rather buy from? Give customers what they want to hear, and they’ll give you the sales you want!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/37471/casualarticles-Telling-Your-Customers-What-They-Want-to-Hear.html">Telling Your Customers What They Want to Hear</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/37471/casualarticles-Telling-Your-Customers-What-They-Want-to-Hear.html]Telling Your Customers What They Want to Hear[/url]
Related Articles:
Advergaming: Marketing's New Advertising Miracle Cure?
Bookmark it:
|