Tags |
|
|
Links |
|
|
Casual Articles - Maximize Your Retail Customer Profits
Why should I media audit?The main reason is to make the most of your marketing budget! The upsides could be huge. Even if your media budget is only ?1 million and your agency is only 5% off the average on a cost/quality measure, you are missing out on a value of ?50,000. On a budget of ?10 million, that equates to half a million pounds of lost value!An audit will identify areas for your agency to develop, and so provide you with better value for money. Remember it’s not just about the price you pay, but the quality of the media you are getting too.You should audit y
2. Stay in touch
This is where most sales consultants drop the ball.
Outsourcing is a boon for all those accounting firms or other business houses that are lying under the burden of heavy workload. Are you really worried about the wastage of money or the losses that are being incurred due to neglect of important departments of your firm? Now, you don’t have to waste your time in worrying anymore about the overload of work. Outsourcing has been declared as a life saver for the firms. All you just have to do is give your work to other companies and pay them for the timely completion of work.Accounting firms gets really busy at the time of tax season
1. Build Value
A Purdue University study showed that when the customers perceived value exceeds the
price (meaning that customers feel that they are getting more than they are paying for),
eight out of ten will buy. So where and how do we build value? Look to build value in
each of the three Ps…Product, Place and Person.
PRODUCT
Know your product inside and out. Find the interesting details that customers might not
be aware of. When doing your walk around, don’t just spout off features. Make sure you
tie features to your customers’ hot buttons. Use the phrase (or something like),”And what
that means to you is…” It is best to talk about an average of three features per walkaround
position. It may seem like more is better, but studies show that customers tend to
get overloaded and can have a negative reaction if too many features are presented.
Spend at least 15 minutes a day on boosting your expertise, learning something new
about your product, reading owners manuals and articles about your product, walking the
used car lot, or talking to a mentor in your dealership. Do what it takes to be an “expert.”
PLACE
Ask yourself what sets your dealership apart. “Have we been in business for 40 years?”
“Are we a family business?” “Are we a “no hassle” dealership?” “Do we have more
inventory than our competitors?” In other words, how are we distinct? Once you have
answered that question, make sure your customers know how your dealership is different.
Does your dealership have a mission statement? Do you know what it is? Learn it and
talk about the goals of your dealership with pride.
PERSON
The most important element of the three Ps is to build value in doing business with you.
First of all, you are the only thing that you have to offer that they can’t get anywhere else.
Your willingness to go the extra mile, be patient, and be well informed, will help the
customer buy a vehicle, rather than having you “sell them” one. These practices will go a
long way towards setting you apart from your competitors.
The world is changing fast. Make sure you are aware of new technology that will help
you stay connected to your customers.
Check your negative attitude at the door. Your customer is making a decision about you
in the first 90 seconds that they spend with you. Your smile, eye contact, warm
handshake and enthusiastic greeting will prove to them that you are someone that they
want to do business with over and over again.
2. Stay in touch
This is where most sales consultants drop the ball. W
How to recalibrate to higher salesAyn Rand wrote an insightful book called Objectivist Epistemology. To explain knowledge she uses the metaphor of chain links with the first link being an axiom truth. As you progress down the links, they interconnect with other links in a complex network. If you start with an axiom truth, the links hook easily and things make sense. If your thoughts don’t stem from axiom truths, connecting further links is difficult and thought becomes confusing.Take for example Senator Charlie Rangle’s bill to re-introduce the draft. He
PRODUCT
Know your product inside and out. Find the interesting details that customers might not
be aware of. When doing your walk around, don’t just spout off features. Make sure you
tie features to your customers’ hot buttons. Use the phrase (or something like),”And what
that means to you is…” It is best to talk about an average of three features per walkaround
position. It may seem like more is better, but studies show that customers tend to
get overloaded and can have a negative reaction if too many features are presented.
Spend at least 15 minutes a day on boosting your expertise, learning something new
about your product, reading owners manuals and articles about your product, walking the
used car lot, or talking to a mentor in your dealership. Do what it takes to be an “expert.”
PLACE
Ask yourself what sets your dealership apart. “Have we been in business for 40 years?”
“Are we a family business?” “Are we a “no hassle” dealership?” “Do we have more
inventory than our competitors?” In other words, how are we distinct? Once you have
answered that question, make sure your customers know how your dealership is different.
Does your dealership have a mission statement? Do you know what it is? Learn it and
talk about the goals of your dealership with pride.
PERSON
The most important element of the three Ps is to build value in doing business with you.
First of all, you are the only thing that you have to offer that they can’t get anywhere else.
Your willingness to go the extra mile, be patient, and be well informed, will help the
customer buy a vehicle, rather than having you “sell them” one. These practices will go a
long way towards setting you apart from your competitors.
The world is changing fast. Make sure you are aware of new technology that will help
you stay connected to your customers.
Check your negative attitude at the door. Your customer is making a decision about you
in the first 90 seconds that they spend with you. Your smile, eye contact, warm
handshake and enthusiastic greeting will prove to them that you are someone that they
want to do business with over and over again.
2. Stay in touch
This is where most sales consultants drop the ball.
If only there were no questions involved in getting a job!If you've been following NBC's "The Apprentice," you know who Omarosa Manigault-Stallworth is. She's had the honor of being fired by Donald Trump (and others, according to "People" magazine).A while back, Omarosa claimed that one of the other contestants made a racial slur against her.According to website opinion polls, only 10% of viewers believed Omarosa's claim; 90% thought she was lying.These poll results were showing BEFORE viewers of the April 15, 2004 episode saw Omarosa lie to members of her te
PLACE
Ask yourself what sets your dealership apart. “Have we been in business for 40 years?”
“Are we a family business?” “Are we a “no hassle” dealership?” “Do we have more
inventory than our competitors?” In other words, how are we distinct? Once you have
answered that question, make sure your customers know how your dealership is different.
Does your dealership have a mission statement? Do you know what it is? Learn it and
talk about the goals of your dealership with pride.
PERSON
The most important element of the three Ps is to build value in doing business with you.
First of all, you are the only thing that you have to offer that they can’t get anywhere else.
Your willingness to go the extra mile, be patient, and be well informed, will help the
customer buy a vehicle, rather than having you “sell them” one. These practices will go a
long way towards setting you apart from your competitors.
The world is changing fast. Make sure you are aware of new technology that will help
you stay connected to your customers.
Check your negative attitude at the door. Your customer is making a decision about you
in the first 90 seconds that they spend with you. Your smile, eye contact, warm
handshake and enthusiastic greeting will prove to them that you are someone that they
want to do business with over and over again.
2. Stay in touch
This is where most sales consultants drop the ball.
No matter what business you are in, you also have a second job... you are a marketer. That means you are responsible for letting others know about how you can help them. One of the best ways to get those opportunities to convert prospects into customers is by networking. Here are some simple strategies for making your networking more effective.1) Don’t describe what YOU do.Let your potential client know how you can positively impact his or her life. Explain how your product or service will improve the life of your potential client.For example, when someone asks me,
PERSON
The most important element of the three Ps is to build value in doing business with you.
First of all, you are the only thing that you have to offer that they can’t get anywhere else.
Your willingness to go the extra mile, be patient, and be well informed, will help the
customer buy a vehicle, rather than having you “sell them” one. These practices will go a
long way towards setting you apart from your competitors.
The world is changing fast. Make sure you are aware of new technology that will help
you stay connected to your customers.
Check your negative attitude at the door. Your customer is making a decision about you
in the first 90 seconds that they spend with you. Your smile, eye contact, warm
handshake and enthusiastic greeting will prove to them that you are someone that they
want to do business with over and over again.
2. Stay in touch
This is where most sales consultants drop the ball.
Many of us have been fooled by the latest work at home hype that is popular today. Letter stuffers, medical transcription, online pyramids, surveys, and even eBay stores may all sound promising, but many times they let our hopes down. In the field of work at home telemarketing you may have discovered that there too just like the others are a lot of promising offers that are nothing more than cheap scams. This can be very disheartening when trying to start a new career. You may even wonder if there really is any legitimate work at home telemarketing jobs out there.The good news is
2. Stay in touch
This is where most sales consultants drop the ball. We are so busy dealing with ups that we
forget that our most valuable and easiest customers are the ones who have already bought
from us. Get a customer management program such as ACT and use it. Call your customers
within 24 hours after the purchase to make sure everything is ok. If there is a problem, move
heaven and earth to fix it immediately.
Write a handwritten thank you note, then check in (with their permission) via a phone call,
email or newsletter at regular intervals. Make that contact personal. Use the information you
learned previously to continue building rapport. Ask how Johnny did in little league.
Congratulate them on Becky’s graduation. The more personal the conversation, the more
effective it will be.
Some sales consultants make their clients’ service appointments. The goal is to add value and
have your name be on the tip of their tongues. You want to assure that they will come back to
you when they buy their next vehicle.
3. Ask for Referrals
Your happy customers are your best salespeople. Let their great experience be a story that
they tell over and over. If you have done an exceptional job, don’t hesitate to ask them to
recommend you to their friends, co-workers and family. If you explain that you build your
business with positive word of mouth, they’ll be happy to help you out. Don’t forget to thank
them for their referrals. Again, a hand written note is essential. Some states allow birddogging,
even if yours doesn’t, you can “thank them” in a variety of other ways. A dinner at a
local restaurant, or a free oil change will show them that you are grateful.
If you follow these three simple steps you will maximize the profit you will get from your customers! Work smarter, not harder.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/37462/casualarticles-Maximize-Your-Retail-Customer-Profits.html">Maximize Your Retail Customer Profits</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/37462/casualarticles-Maximize-Your-Retail-Customer-Profits.html]Maximize Your Retail Customer Profits[/url]
Related Articles:
Working For Yourself VS Working For Someone Else
Handling Angry Customers More Professionally
How To Present Creative Ideas: Part 1
Bookmark it:
|