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Casual Articles - The Language of Success Series - We're All in Sales
Market Your Business With Videos - 3 Easy Ways we have about selling and sales.Videos are one of the most popular ways to market your business. Whether you're posting them on your website or to any of a number of well-known video-sharing sites, videos can create great visibility and credibility for you and your business. If you decide to make a video, there are several things to keep i It’s amazing we sell anything at all. In order to sell more... you need to make a shift in the language you use when talking to others about what you do. In order to sell more... you need to make a shift in the language you use when talking to yourself about what you do. The Language of Success provides you with a new way t Does Your Resume Sell You? Are you in sales?Will your resume get you an interview or be dumped in the “round file”? Your resume must provide enough information to tweak the interest of the potential employer Here are some tips for preparing your resume:One page or Two Page?Employers are busy people with very little time to read your resu You may not think you sell for a living, yet the answer to the question is probably, “Yes.” Whether your business success revolves around bringing in more clients, receiving quality referrals, or actually closing more deals… you're in sales, and just like the rest of us, you’re selling all the time. Nothing happens in the world of commerce until something gets sold. The fact that you're in sales means you face a dilemma. You have to sell to live... and virtually no one likes to be sold to. You’re probably proud of the product, service, or expertise you market and sell, yet most of the people that work with me in my “Language of Success™” programs tell me that they’re not really comfortable with “the whole sales thing.” I tell them that they’re not alone in the way they feel. That may not give them much comfort, but it’s true. Here’s a little game I play with my speaking audiences that shines a glaring spotlight on our discomfort with selling. I give them a familiar word and ask them to respond with the first word that comes to mind. You can play along right now. Here’s the word. Remember to respond with the first word that comes to mind. Ready? The word I’d like you to respond to is, “salesman.” The audience members start shouting out words like, sleazy, liar, run away, slick and manipulator. What did you come up with? Whatever the word, I’ll bet you it isn’t flattering. Listen to the internal dialogue we have about selling and sales. It’s amazing we sell anything at all. In order to sell more... you need to make a shift in the language you use when talking to others about what you do. In order to sell more... you need to make a shift in the language you use when talking to yourself about what you do. The Language of Success provides you with a new way t Small Business Marketing Secret #1: The Most Important Word In Advertising l something gets sold.Almost any advertisement that has struggled for results in the past can earn a second chance with a little dusting off and a simple swivel of the camera. Video camera, movie camera, digital camera, 35mm camera, one of those old 110 cameras with the flash cubes, or even the camera in your mind…it doesn't matte The fact that you're in sales means you face a dilemma. You have to sell to live... and virtually no one likes to be sold to. You’re probably proud of the product, service, or expertise you market and sell, yet most of the people that work with me in my “Language of Success™” programs tell me that they’re not really comfortable with “the whole sales thing.” I tell them that they’re not alone in the way they feel. That may not give them much comfort, but it’s true. Here’s a little game I play with my speaking audiences that shines a glaring spotlight on our discomfort with selling. I give them a familiar word and ask them to respond with the first word that comes to mind. You can play along right now. Here’s the word. Remember to respond with the first word that comes to mind. Ready? The word I’d like you to respond to is, “salesman.” The audience members start shouting out words like, sleazy, liar, run away, slick and manipulator. What did you come up with? Whatever the word, I’ll bet you it isn’t flattering. Listen to the internal dialogue we have about selling and sales. It’s amazing we sell anything at all. In order to sell more... you need to make a shift in the language you use when talking to others about what you do. In order to sell more... you need to make a shift in the language you use when talking to yourself about what you do. The Language of Success provides you with a new way t 19 Rules For Writing Killer Headlines ales thing.”Following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter.1. Your headline must offer somethign that your target market wants very badly.2. Your headline must include something of self interest to the reader.3. I I tell them that they’re not alone in the way they feel. That may not give them much comfort, but it’s true. Here’s a little game I play with my speaking audiences that shines a glaring spotlight on our discomfort with selling. I give them a familiar word and ask them to respond with the first word that comes to mind. You can play along right now. Here’s the word. Remember to respond with the first word that comes to mind. Ready? The word I’d like you to respond to is, “salesman.” The audience members start shouting out words like, sleazy, liar, run away, slick and manipulator. What did you come up with? Whatever the word, I’ll bet you it isn’t flattering. Listen to the internal dialogue we have about selling and sales. It’s amazing we sell anything at all. In order to sell more... you need to make a shift in the language you use when talking to others about what you do. In order to sell more... you need to make a shift in the language you use when talking to yourself about what you do. The Language of Success provides you with a new way t Franchisee Employees and Franchisor Liabilities now. Here’s the word. Remember to respond with the first word that comes to mind.Franchisees must worry about employee lawsuits, as employment litigation has shot up dramatically in the last decade. A franchisor must also shield themselves from the potential lawsuits of the franchisee's labor. One way to distance the franchising companies liabilities from the franchised outlets operatio Ready? The word I’d like you to respond to is, “salesman.” The audience members start shouting out words like, sleazy, liar, run away, slick and manipulator. What did you come up with? Whatever the word, I’ll bet you it isn’t flattering. Listen to the internal dialogue we have about selling and sales. It’s amazing we sell anything at all. In order to sell more... you need to make a shift in the language you use when talking to others about what you do. In order to sell more... you need to make a shift in the language you use when talking to yourself about what you do. The Language of Success provides you with a new way t Freight Forwarding Companies Are Encouraged to Move Off The Roads we have about selling and sales.New funding designed to move the transportation of heavy freight off the roads will improve driving conditions between England and Scotland. Travellers driving from Scotland to England will find the roads much less busy after measures were introduced recently to move the forwarding of freight off the road and It’s amazing we sell anything at all. In order to sell more... you need to make a shift in the language you use when talking to others about what you do. In order to sell more... you need to make a shift in the language you use when talking to yourself about what you do. The Language of Success provides you with a new way to think about your business and a new way to talk about your business. Here’s the tip – Pay close attention to your internal dialogue about selling and sales. Do the words you use motivate you, or depress you, when it comes to your business development efforts? In the next installment of these “Language of Success” articles I will provide you with a different way to look at what you do so you can get in front of more quality contacts, and then “Turn those contacts into contracts, or clients, more easily and more often™.” Copyright 2006 Ike Krieger
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