Casual Articles - Business

Marketing Tips That Fit on One Hand
Marketing tips that are simple to use and easy to remember work for me. Business is so complex that whatever actions can make life just a little more simple go to the top of my list.The first tip is that marketing must always be directed to the business results. When the business results are not known from the marketing activities, everyone works harder and not smarter.Another tip is one of alignment. All of your marketing strategies should be in alignment with your strategic plan and the desired results that you are seeking from that plan.When your marketing activities are working, don’t stop

ey will gladly and often refer new customer prospects to!

The one strategy that can do more for building your business than just about anything else you can do and the most overlooked marketing tool by almost every business is “Follow Up”!

You need to immediately put in place a strategy and an effective system to follow up with:<

6 Ways Bosses Hurt Employee Performance
How owners and managers hurt employee performanceMost discussions of management and leadership talk about what to do to help people be their best. Here are six ways executives and entrepreneurs routinely do the opposite.1)They don't provide a vision for the company.Today, most companies have a vision, and most of these visions wind up as nicely written statements on wooden plaques. These are the "visions and missions" employees scoff at. But without a clear and compelling company direction, employees have no real freedom of action. Without a north star to follow, the best they c

Most surveys show the average business loses about 19% of its client base each year. In fact, the authors of, “Customer Winback: How To Recapture Lost Customers – and Keep Them Loyal” estimates the average at 20 to 40% per year.

This means that if you have 500 customers and lose 19% or 95 customers you must get 95 new customers each year just to stay even.

Research shows it costs six times more to get a prospect to buy from you than it does to keep an existing customer, and it's 16 times easier to sell to an existing customer than to a new one.

So why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients? Let me repeat that, “Why would you spend any marketing dollars on new prospects before doing everything you can to get more business from your existing and past clients?”

The truth is that the real money to be made by most businesses is from additional sales of products and services to their existing customers and those they refer. Getting repeat and referral business is something most small business owners are not proficient in.

If you want your business to be successful, you need to have a compelling reason, “Why should your customers and prospects do business with you, rather than your competition”? You need to become someone they will gladly and often refer new customer prospects to!

The one strategy that can do more for building your business than just about anything else you can do and the most overlooked marketing tool by almost every business is “Follow Up”!

You need to immediately put in place a strategy and an effective system to follow up with: You've Been Named Boss; Now What?
Betty made a giant leap forward in her career when she landed a new position as Director of Marketing for a major division of a multi-billion dollar corporation. She would go from supervising one employee to managing 27 men and women. Her annual budget would increase dramatically. She would be expected to breathe new life into a lackluster marketing staff that had fallen behind the pace expected in the hard-driving corporation.She came to me for advice on how to make the most of the opportunity.Here’s the sense of what I told her.The biggest challenge will be to think in terms of mana