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Casual Articles - Why I Would Sell My Kingdom for a Potato Today but not Tommorrow
The highest achievers in sales are often those who have mastered tight rope walking. Now, of course, I don’t mean literally tight rope walking! However, the best salespeople are those who can reach the perfect balance between empathy and genuine interest in the customer and having that killer instinct.I’ve often found myself a little too focused on the former. I’ve always loved being
A recent study by Ramsey and Sohi in the Journal of Academy of Marketing Science clearly establishes that a customer’s perception of how well someone who sells listens, has a positive association with trust. Listening includes such behaviors as giving your full attention to the customer, responding to acknowledge understanding and asking clarifying questions.People say I’m a good l
If I had not found my potato, my craving would have subsided and lunch would have turned my cravings to a taco or pizza and the importance of a potato would have been a distance memory. This is an example of how customers are with their needs and their timing when it comes to things we sell or offer. Prospects will look to trusted recommendations and engage in a quest to satisfy their wants. It will be important to them at that time, in that moment but the craving won’t last fore
Expanding your subscriber list, whether it be for your ezine, newsletter -- printed or electronic -- takes persistence, and commitment. Not to mention time and letting go of the frustruation of it all. Marketing Master, Catherine Franz, is sharing with you twenty- one methods, strategies, and ideas all located in one spot on how you can expand your list. 1. Keep your sub
If I had not found my potato, my craving would have subsided and lunch would have turned my cravings to a taco or pizza and the importance of a potato would have been a distance memory. This is an example of how customers are with their needs and their timing when it comes to things we sell or offer. Prospects will look to trusted recommendations and engage in a quest to satisfy their wants. It will be important to them at that time, in that moment but the craving won’t last for
All in all there are 6 managerial styles. Now what I am not saying is that there are any right or wrong answers here.You as a leader need to adopt the right style to fit the situation and the person. But what I am saying is that some styles are better suited to certain situations than others.And also, if you keep to the same style no matter what the situation this can have
If I had not found my potato, my craving would have subsided and lunch would have turned my cravings to a taco or pizza and the importance of a potato would have been a distance memory. This is an example of how customers are with their needs and their timing when it comes to things we sell or offer. Prospects will look to trusted recommendations and engage in a quest to satisfy their wants. It will be important to them at that time, in that moment but the craving won’t last for
A common lament from many sales people these days is the difficulty that they have in getting their customers to call them back or answer emails. This applies to prospects and even regular customers. Sales people worry that if they call too much they will be perceived as a pest or as unprofessional or, even worse, as a stalker.This is a real dilemma and it seems to have gotten worse o
If I had not found my potato, my craving would have subsided and lunch would have turned my cravings to a taco or pizza and the importance of a potato would have been a distance memory. This is an example of how customers are with their needs and their timing when it comes to things we sell or offer. Prospects will look to trusted recommendations and engage in a quest to satisfy their wants. It will be important to them at that time, in that moment but the craving won’t last for
The Lost SocietyThe PerceptionAll throughout North America and Canada there seems to be a growing need for legal assistance for everyday life situations. However, most people fail to seek out legal counsel for one reason or another. Maybe they feel as if they could not afford the lawyer’s fees, or they may feel that if they ignore the problem it will sim
Timing and cravings
Our customers don’t always buy something because they need it, but they will buy because they WANT it. It is a wise salesperson who can turn a customer’s need into a WANT. Take my potato example. I didn’t need the potato, I WANTED it and I WANTED it really bad. It was a craving that drove me to three different locations and I would have paid more than 80 cents for the potato.
Your customers will have similar cravings that are tied to problems they have. They will need a solution to a problem they have. They will pay anything for a solution to the problem if they are engaged by a salesperson that can turn the simple need into a WANT. How does this magic occur?
In many cases the problem which the customer has a need for is made worse. Yes, worse! This is something a great salesperson will accomplish. Once the problem grows to become larger than life, the customer now WANTS to solve the problem and will pay anything to get it taken care of. Changing the need into a WANT pays huge dividends because the cust
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