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Casual Articles - How To Get Your Calls Returned By Becoming An Industry Expert
Customer Satisfaction Rate - Excited About Yours?
You’ve probably seen or heard the Geico and Wachovia commercials touting their high customer satisfaction rates. Geico says it has a 97% customer satisfaction rate. Wachovia says it has the highest customer satisfaction ranking in its industry. At first glance, you might think that’s pretty impressive. But, let’s take a closer look at what a satisfied customer really is and then decide if you should celebrate such an accomplishment. (Please note I do not have any personal vendettas against either Geico or Wachovia. I am not “picking on them.” They are just the first examples that came to my mind.)Remember when you were in school and report cards came out? How did you feel when you saw a bunch of "Cs" on that evaluation? If you were an over-achiever like I was, you we
because her clients knoYou’ve probably seen or heard the Geico and Wachovia commercials touting their high customer satisfaction rates. Geico says it has a 97% customer satisfaction rate. Wachovia says it has the highest customer satisfaction ranking in its industry. At first glance, you might think that’s pretty impressive. But, let’s take a closer look at what a satisfied customer really is and then decide if you should celebrate such an accomplishment. (Please note I do not have any personal vendettas against either Geico or Wachovia. I am not “picking on them.” They are just the first examples that came to my mind.)Remember when you were in school and report cards came out? How did you feel when you saw a bunch of "Cs" on that evaluation? If you were an over-achiever like I was, you we
Finding the Right Business Partner
One of the major challenges facing entrepreneurs and business leaders is finding the right business partners. Great care should be exercised when selecting associates because the right choice can bridge gaps and assist in the execution of your business plan. The wrong choice can harm the reputation and earnings of your company. One should consider the following when forming strategic alliances: Find Believers in Your Mission No one will champion your cause like a true believer in your vision, products, and services. Align yourself with those who comprehend the magnitude of what you are doing and will offer wholehearted support to your endeavors. Those who align themselves with you solely for monetary gain will often carry a short-term perspective that will confl
Mary Haven, who is a top rainmaker for her company believes that she
gets her calls returned because her clients knowOne of the major challenges facing entrepreneurs and business leaders is finding the right business partners. Great care should be exercised when selecting associates because the right choice can bridge gaps and assist in the execution of your business plan. The wrong choice can harm the reputation and earnings of your company. One should consider the following when forming strategic alliances: Find Believers in Your Mission No one will champion your cause like a true believer in your vision, products, and services. Align yourself with those who comprehend the magnitude of what you are doing and will offer wholehearted support to your endeavors. Those who align themselves with you solely for monetary gain will often carry a short-term perspective that will confl
Securing Second and Third-round Venture Capital Financing
Widget sales are booming – the competition is scrambling, demand is up, and the books are finally treading water. Your core management team has big ideas for the future of Widget Inc. Opportunity is abundant; but how will you fund that next big leap?As your start-up matures, obtaining second- or even third-round funding may allow your business to expand and grow into new opportunities identified after your business was established. If your product or service has proven itself in the marketplace, you may be a candidate for an additional round of funding.Some possible uses of post start-up funding include:* Penetration of new markets, either by industry or geographic location* Development of new products or services that compliment your key lines of business
p rainmaker for her company believes that she
gets her calls returned because her clients knoWidget sales are booming – the competition is scrambling, demand is up, and the books are finally treading water. Your core management team has big ideas for the future of Widget Inc. Opportunity is abundant; but how will you fund that next big leap?As your start-up matures, obtaining second- or even third-round funding may allow your business to expand and grow into new opportunities identified after your business was established. If your product or service has proven itself in the marketplace, you may be a candidate for an additional round of funding.Some possible uses of post start-up funding include:* Penetration of new markets, either by industry or geographic location* Development of new products or services that compliment your key lines of business
Residential Construction - Estimating Software Will Save Contractors Time & Money!
It certainly isn't the easiest job in the world to manage a construction project – and it involves a lot more than knowing how to use tools and build things! Of course construction managers do years of study to learn all the complexities of their role, but onstructionestimating is something that is only mastered through hands on, long term experience. Many contractors hold the belief that residential construction estimating software can cause more harm than good, and this was perhaps the case in the earlier stages of development. Modern day advances mean more variety is available on the market and there is a construction estimating software package that can make your life a whole lot easier.If you want your residential construction business to be a success, it is vital tha
any believes that she
gets her calls returned because her clients knoIt certainly isn't the easiest job in the world to manage a construction project – and it involves a lot more than knowing how to use tools and build things! Of course construction managers do years of study to learn all the complexities of their role, but onstructionestimating is something that is only mastered through hands on, long term experience. Many contractors hold the belief that residential construction estimating software can cause more harm than good, and this was perhaps the case in the earlier stages of development. Modern day advances mean more variety is available on the market and there is a construction estimating software package that can make your life a whole lot easier.If you want your residential construction business to be a success, it is vital tha
Can You Believe Your Customer? Can You Trust Traditional Market Research?
One of the most common objectives of market research is to find the customers wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that freeze your fingers? What if standard market research uses malfunctioning thermometers? A recent scientific study by Professors Dan Horsky, Paul Nelson, and Steven S. Posavac published in the Journal of Consumer Psychology examined this possibility.The study (Horsky D., Nelson P., Posavac SS. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice. Journal of Consumer Psychology, 2004, Vol. 14, No. 1&2, Pages 132-140) compared
gets her calls returned because her clients knoOne of the most common objectives of market research is to find the customers wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that freeze your fingers? What if standard market research uses malfunctioning thermometers? A recent scientific study by Professors Dan Horsky, Paul Nelson, and Steven S. Posavac published in the Journal of Consumer Psychology examined this possibility.The study (Horsky D., Nelson P., Posavac SS. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice. Journal of Consumer Psychology, 2004, Vol. 14, No. 1&2, Pages 132-140) compared
Carved in Granite
In the Black Hills of South Dakota, carved in granite, the six-story faces of George Washington, Thomas Jefferson, Abraham Lincoln and Theodore Roosevelt create a grand impression viewed from a distant, or standing on the national monument's viewing terrace. Visiting Mount Rushmore on vacation, I found the documentary of its making fascinating. Weeks later, one story stayed with me.It turns out the sculptor, Gutzon Borglum, planned to have the figure of Thomas Jefferson on George Washington's right. But after painstakingly carving a portion of the massive face, Borglum reached such poor quality granite that he could not complete the stone portrait the way he desired. So, he decided to blast away the carved face he had worked months to create, starting again in a new location.because her clients know that she has a wealth
of knowledge about what’s going on in her industry. She can discuss
In the Black Hills of South Dakota, carved in granite, the six-story faces of George Washington, Thomas Jefferson, Abraham Lincoln and Theodore Roosevelt create a grand impression viewed from a distant, or standing on the national monument's viewing terrace. Visiting Mount Rushmore on vacation, I found the documentary of its making fascinating. Weeks later, one story stayed with me.It turns out the sculptor, Gutzon Borglum, planned to have the figure of Thomas Jefferson on George Washington's right. But after painstakingly carving a portion of the massive face, Borglum reached such poor quality granite that he could not complete the stone portrait the way he desired. So, he decided to blast away the carved face he had worked months to create, starting again in a new location.
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