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Casual Articles - How To Get Meetings With Decision Makers
Have you ever considered using an advertising mini-blimp to drive sales to your company? As funny as this does sound, they work very well, that is as long as you follow a few simple rules of advertising. You see, Advertising 101 predicts that you need a disruptor to get the customers to take notice. Well a mini-blimp flying over your store, laundry mat, used car dealership or carwash ought to do the trick right?Certainly, but keep reading that text book because now that you have their undivided 5 seconds of attention
4. Send a follow up sequence of messages (automated if possible) that drip feeds further valuable content to your prospect, and subtly c
When you send people your resume, whether it's through regular mail, overnight mail, e-mail, or a fax, it's important to include a one-page cover letter. This letter must be carefully written so that it's just as convincing a document as your resume. The reason for this is that the only purpose of a cover letter is to provide information about yourself that will make people want to read your resume.Gone are the days when a cover letter was a formality, where it sufficed to offer a few sentences explaining that you we
The following steps are identical to the steps I followed on my journey to becoming a 'Client Magnet'. Eventually, I didn't have to make any cold calls, because all of my meetings were taking place at the request of qualified, ready to buy decision makers who had already decided that they wanted to work with me.
How to Get in Front of Decision Makers - the easy way
1. Focus on a specific niche because that automatically makes you a specialist and a certain authority.
2. Get known as an expert in your field by speaking at events and conferences populated by your target audience, write articles and get them published in trade publications read by your target audience.
3. At the end of your article or talk offer a giveaway such as a free report that conveys your expertise, and provides valuable useful content to your reader. Give this in exchange for the reader's contact details and permission to stay in touch over time.
4. Send a follow up sequence of messages (automated if possible) that drip feeds further valuable content to your prospect, and subtly co
I have always found that an original and relevant idea is a great help when seeking to win new business.Good ideas are attractive. They intrigue people and that gets them interested in what you want to tell them.But, did you notice that I also used the word “relevant” in the first paragraph. Good ideas won’t help you if they are simply good ideas, there must be something in the idea that is of special interest or benefit to the reader or viewer.That is often the hard part. A long lasting slogan like “Be
How to Get in Front of Decision Makers - the easy way
1. Focus on a specific niche because that automatically makes you a specialist and a certain authority.
2. Get known as an expert in your field by speaking at events and conferences populated by your target audience, write articles and get them published in trade publications read by your target audience.
3. At the end of your article or talk offer a giveaway such as a free report that conveys your expertise, and provides valuable useful content to your reader. Give this in exchange for the reader's contact details and permission to stay in touch over time.
4. Send a follow up sequence of messages (automated if possible) that drip feeds further valuable content to your prospect, and subtly c
You have written your presentation and started to rehearse it in front of a sympathetic audience who can give you reliable feedback. At this stage you will be finding your own unique style of relating to an audience and presenting information.Be as natural as possible and certainly do not try to copy someone else, or you will come across as false and your audience may also start to doubt the accuracy of the content.Many people find at this stage that they unconsciously adopt a repetitive pattern of behaviour
How to Get in Front of Decision Makers - the easy way
1. Focus on a specific niche because that automatically makes you a specialist and a certain authority.
2. Get known as an expert in your field by speaking at events and conferences populated by your target audience, write articles and get them published in trade publications read by your target audience.
3. At the end of your article or talk offer a giveaway such as a free report that conveys your expertise, and provides valuable useful content to your reader. Give this in exchange for the reader's contact details and permission to stay in touch over time.
4. Send a follow up sequence of messages (automated if possible) that drip feeds further valuable content to your prospect, and subtly c
Most entrepreneurs constantly come up with new ideas. Whether they are working on another project, driving, or lying in bed, their minds are constantly churning out new products, services and ways of doing things. For these entrepreneurs, the startup challenge shifts from coming up with ideas to choosing which idea to execute.There are three initial factors that entrepreneurs must consider when judging their ideas. These factors include the following:1. Size of opportunity: A good first question for entreprene
3. At the end of your article or talk offer a giveaway such as a free report that conveys your expertise, and provides valuable useful content to your reader. Give this in exchange for the reader's contact details and permission to stay in touch over time.
4. Send a follow up sequence of messages (automated if possible) that drip feeds further valuable content to your prospect, and subtly c
At least 80% of new businesses in developed countries would fail within their first 5 years of existence; many of them are owned and operated by business partners, and I'd risk to say that a very high percentage of new business partnerships would also fail within their first 5 years of existence. Failure of business partnerships often results in failure of friendships as well. This is why many advice you to not to form a partnership when you start a new business even if they don't advice you against starting a new busines
4. Send a follow up sequence of messages (automated if possible) that drip feeds further valuable content to your prospect, and subtly conveys your expertise, your authority and lets them know about success stories other clients are having.
5. Resist the temptation to ask for a meeting immediately, the people who are really keen to meet you will call and ask anyway, the others may need more time to get to know you. Don't risk scaring them off by pouncing for a meeting immediately. Being 'needy' for a meeting hurts your credibility too, because in the world of selling professional services, there's an unspoken assumption that if you are any good at what you are doing, then your diary should automatically be full (I know that's not how it works in practice, but that's the bias you're up against!)
6. In at least one of your messages, offer a meeting, but make sure you outline all the potential benefits of meeting with you. It's got to be more inspiring than 'free consultation.' Ask yourself, what does the prospect stand to gain from meeting with you - even if he or she DOESN'T become a client immediately? Will they learn something new, get reassurance, have
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