Casual Articles - Business

Are You Afraid of Marketing, For Fear Of Growing TOO Fast?
Do you ever find yourself being afraid of marketing in a BIG way for fear of growing too big and too fast? Two clients this week expressed worry in marketing their businesses. Not because they were worried about NOT getting clients from the Client Attraction te

pelled out in my article Cold Calling for Introverts (http://halwarfield.com/articles/cold-calling-for-i

Accomplish Much - Aspire To Be And You Are
"To accomplish great things in life, you first must aspire to greatness, and live your aspirations!"Imagine: Successfully accomplishing any goal set before you and receiving honors for that accomplishment. The grandeur

As some of you know, I'm the highly introverted (INFP) who is also a Sales and Marketing director for a company that sells both nationally and internationally.

So, this tells us that I really, really, really dislike sales prospecting -- at least in the stereotypical 'pick up the phone and cold call' 'sales hunter' way. I'm always looking for ways to find prospects in unorthodox ways.

One of these is spelled out in my article Cold Calling for Introverts (http://halwarfield.com/articles/cold-calling-for-in

20 Ways On How To Generate More Traffic
Part One1.The first thing any serious marketeer must do above anything else is to build a list of subscribers. Your list is like a golden asset to you if utilized correctly.2.Writing top tip articles, such as, ten easy tips to help and improve your golf

company that sells both nationally and internationally.

One of these is spelled out in my article Cold Calling for Introverts (http://halwarfield.com/articles/cold-calling-for-i

Changing Your Company Name
I got a call from a friend of mine who had just joined a small company as Marketing Director. After auditing the firm’s marketing practices, he determined that the old company name had to go. The old name too closely resembled another firm’s moniker and it was causing

eally dislike sales prospecting -- at least in the stereotypical 'pick up the phone and cold call' 'sales hunter' way. I'm always looking for ways to find prospects in unorthodox ways.

One of these is spelled out in my article Cold Calling for Introverts (http://halwarfield.com/articles/cold-calling-for-i

Entrepreneurs Know the Value of Leverage
What comes to your mind when you hear the word leverage? For most people it means borrowing money or taking in investors. The term has even been popularized to the degree that it is often referred to by initials -- OPM -- other people's money.Yes, that is the m

hunter' way. I'm always looking for ways to find prospects in unorthodox ways.

One of these is spelled out in my article Cold Calling for Introverts (http://halwarfield.com/articles/cold-calling-for-i

Avoid Direct Mail Suicide with Postcard Magnet Mailers
On their 10 year anniversary American Printing & Promotions, Inc. launched www.postcardmagnet.com to make business owners aware of postcard magnet mailers: a powerful direct mail alternative that accomplishes what traditional direct mail cannot.Experts say, “Th

pelled out in my article Cold Calling for Introverts (http://halwarfield.com/articles/cold-calling-for-introverts/) where I detail a means of using the phone that won't cause an introvert to want to lie down and die.

I found another one yesterday -- it's called Google Alerts (http://www.google.com/alerts) and, as with most Google tools, it's simple to understand and use.

In a nutshell ("look, I'm in a nutshell!"), you add some relevant search terms, tell it how often you'd want to be alerted and enter you

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This is the fourth and final part of a series of articles providing advice to companies who are considering putting their cleaning out for tender by contract cleaning firms.

You can SO measure return-on-investment for a public relations program! Try this.

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