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Casual Articles - How to Pick the Lock of the Corporate Gatekeeper
Every Realtor I have ever met and/or worked with wants to get more real estate leads. Better leads... More responsive real estate leads.What is the best way to make that happen?It isn't more networking...It isn't traversing the neighborhood knocking on doors...It isn't SEO (search engine optimization)...It isn't chaining
Imagine this scene -- it's a quiet Tuesday afternoon at your office...Then, suddenly, the tranquility is shattered when a process server arrives. Of course, the receptionist doesn't really know what to do and doesn't want to be responsible for signing for something like this. So, over the loudspeaker she pages someone above her to come out front to sign for the service of proc
Gatekeepers are intimately aware of the company’s goals and objectives as well as key business initiatives and priorities. Their objective is to limit unnecessary interruptions. They dread the thought of their boss saying, “what were you thinking when you transferred that salesperson through to me?”
As a result they become highly skilled at sorting out lightweight sales people from those who demonstrate the knowledge and expertise to make a difference for their organization. Your challenge is to convince the gatekeeper to let you through, without talking
Nearly every office, be it commercial or home-based, may have areas of inefficiency that can be improved upon. We are not talking sales figures or profit margins or budgets, but inefficient waste and resource management. For instance, let us look at some common aspects and consider how consumption can be reduced and how to make better use of resources.Not all paper
Gatekeepers are intimately aware of the company’s goals and objectives as well as key business initiatives and priorities. Their objective is to limit unnecessary interruptions. They dread the thought of their boss saying, “what were you thinking when you transferred that salesperson through to me?”
As a result they become highly skilled at sorting out lightweight sales people from those who demonstrate the knowledge and expertise to make a difference for their organization. Your challenge is to convince the gatekeeper to let you through, without talking
Last night I was at my computer and a Skype chat window opened up with a link in it from a stranger. I clicked the link and was taken to one of those "You would have to be crazy to pass up this business opportunity" sites. You know, the kind with great testimonials and it seems too good to be true possible outcomes. All it takes is a few hours a day and you can be pulling in t
As a result they become highly skilled at sorting out lightweight sales people from those who demonstrate the knowledge and expertise to make a difference for their organization. Your challenge is to convince the gatekeeper to let you through, without talking
Why should you when it’s just as easy to hang tough, and insist on The Big Four instead of settling for a collection of communications tactics that simply let you move a message from one point to another? And not much more.What’s the Big Four? In public relations, its recognition by business, non-profit, government agency or association managers,1) that strategic P
As a result they become highly skilled at sorting out lightweight sales people from those who demonstrate the knowledge and expertise to make a difference for their organization. Your challenge is to convince the gatekeeper to let you through, without talking
“Try not to become a man of success but rather to become a man of value.” Albert EinsteinRecently I heard a statistic that the majority of businesses operate at 60% of their potential. While I was unable to obtain the source of that statistic it seemed rather accurate or maybe even high. The Small Business Association reports that “2/3 of new employer firms survive at least 2
There are only two ways around a gatekeeper: call early in the morning or call after business hours. That’s it. Otherwise it’s in your best interest to work with them and get them to help you.
Here are a few things you should never do to a gatekeeper if you plan on doing business with an executive:
• Never lie.
• Never intimidate.
• Never insult.
• Never be evasive.
Gatekeepers are intelligent and take pride in what they do. They know they have the power to keep you from your goal, but are more than helpful if you approach them in the right way.
If you believe that your offering truly makes a dif
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