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Casual Articles - Emotionally Packed Words Will Earn You More Money
5 Copywriting Secrets for Knowing Your Market
If you’d like to know 5 copywriting secrets for truly knowing your niche customer then you’re in for a treat. The most important element in good sales copy is appealing to your reader -- by writing about something that interests them. In other words, you have to give them what they want.This means appealing to their self-interest. Their personal desires. Getting to know their feelings … etc. So how do you do this? By intimately knowing your audience … which is what these copywriting secrets are all about.Here are a few copywriting secrets the pros use on a regular basis:1) Read all the best-selling books relating to your subject / target market
use can hurt others and cause tension and resentment. Words can even cause wars. Humans tend to create and use words that hurt or label. Hitler used labeling and name-caIf you’d like to know 5 copywriting secrets for truly knowing your niche customer then you’re in for a treat. The most important element in good sales copy is appealing to your reader -- by writing about something that interests them. In other words, you have to give them what they want.This means appealing to their self-interest. Their personal desires. Getting to know their feelings … etc. So how do you do this? By intimately knowing your audience … which is what these copywriting secrets are all about.Here are a few copywriting secrets the pros use on a regular basis:1) Read all the best-selling books relating to your subject / target market
Salary Profiles – The Average Wage of a Make-Up Artist
Ever wondered what someone else is making on their job? Well, the answers are out there. If you are considering becoming a make-up artist, here are the figures.A make up artist is as the name suggests an artist. It is their job to apply the make up used by models or performers. It is not just the applying of beauty aids, but they also apply special effects make up that can be anything from showing aging to creating a monster. It is not a field that one can prepare for with normal schooling. Although some college preparation can help, it is more often trade school type education and on the job training that is more the norm.The most prestigious area of the
Daryl Benn conducted a study on how advertisers use word choice and catch phrases to sell different, but identical in effectiveness, brands of aspirin. Consider the following: Brand A: proclaims 100 percent pure, claims nothing is stronger. Benn notes that governmental tests also showed no brand was weaker or less effective than any of the others. Brand B: advertises "unsurpassed in speed--no other brand works faster." The same governmental tests showed "B" works no faster than any of the others. Brand C: declares it used an ingredient "that doctors recommend." Governmental tests revealed that "special ingredient" is nothing more than regular aspirin.Ever wondered what someone else is making on their job? Well, the answers are out there. If you are considering becoming a make-up artist, here are the figures.A make up artist is as the name suggests an artist. It is their job to apply the make up used by models or performers. It is not just the applying of beauty aids, but they also apply special effects make up that can be anything from showing aging to creating a monster. It is not a field that one can prepare for with normal schooling. Although some college preparation can help, it is more often trade school type education and on the job training that is more the norm.The most prestigious area of the
The words we use can hurt others and cause tension and resentment. Words can even cause wars. Humans tend to create and use words that hurt or label. Hitler used labeling and name-cal
Selling Equity in Your Corporation
If you are smart, you will form a business entity for your business start up. The question, however, is how do you find investors and what do you sell them in exchange for critically needed money.For the purposes of this article, let’s assume you formed a corporation to start your business. Let’s also assume you have friends and families interested in investing. If you don’t, there are a lot of questions about selling securities to the general public, so let’s avoid that situation. Regardless, how are you going to raise money so you can carry out your business plans?The first step most people take to raise money is to give away equity. In the case of a corp
owing: Brand A: proclaims 100 percent pure, claims nothing is stronger. Benn notes that governmental tests also showed no brand was weaker or less effective than any of the others. Brand B: advertises "unsurpassed in speed--no other brand works faster." The same governmental tests showed "B" works no faster than any of the others. Brand C: declares it used an ingredient "that doctors recommend." Governmental tests revealed that "special ingredient" is nothing more than regular aspirin.If you are smart, you will form a business entity for your business start up. The question, however, is how do you find investors and what do you sell them in exchange for critically needed money.For the purposes of this article, let’s assume you formed a corporation to start your business. Let’s also assume you have friends and families interested in investing. If you don’t, there are a lot of questions about selling securities to the general public, so let’s avoid that situation. Regardless, how are you going to raise money so you can carry out your business plans?The first step most people take to raise money is to give away equity. In the case of a corp
The words we use can hurt others and cause tension and resentment. Words can even cause wars. Humans tend to create and use words that hurt or label. Hitler used labeling and name-ca
How to Brand a Small Business
Anyone who says you cannot brand a small business have never studied how Franchise Companies start and grow in their communities and then end up taking out the competition for regional domination. Sure you can brand a small business, heck I did and within a 8-year period I took my well-branded small business and turned it into a much larger business in 23-states, 4-countries, 450 cities and 110 major markets, it can be done.Many marketing consultants and gurus say that marketing brand for small business cannot be done. Others agree that it can be done. I am in the camp with those who know it can be done. In this camp some say that; Branding is about your reputatio
he others. Brand B: advertises "unsurpassed in speed--no other brand works faster." The same governmental tests showed "B" works no faster than any of the others. Brand C: declares it used an ingredient "that doctors recommend." Governmental tests revealed that "special ingredient" is nothing more than regular aspirin.Anyone who says you cannot brand a small business have never studied how Franchise Companies start and grow in their communities and then end up taking out the competition for regional domination. Sure you can brand a small business, heck I did and within a 8-year period I took my well-branded small business and turned it into a much larger business in 23-states, 4-countries, 450 cities and 110 major markets, it can be done.Many marketing consultants and gurus say that marketing brand for small business cannot be done. Others agree that it can be done. I am in the camp with those who know it can be done. In this camp some say that; Branding is about your reputatio
The words we use can hurt others and cause tension and resentment. Words can even cause wars. Humans tend to create and use words that hurt or label. Hitler used labeling and name-ca
Factoring Basics
Most sales to commercial clients usually carry 30 to 60 day payment terms. This means that as a supplier, you must deliver your products or services now. However, your client has between 30 to 60 days to pay you.This creates a significant challenge for owners of small and midsize businesses. The problem is simple. Your clients want to pay you in 30 to 60 days, but you must pay rent, payroll and your suppliers now. As you can see, the math does not work. Unless you have a substantial bank account, this leads to an almost impossible situation.If you are in this situation, it is also very likely that the bank will not be able to help you. As you well know, ban
: declares it used an ingredient "that doctors recommend." Governmental tests revealed that "special ingredient" is nothing more than regular aspirin.Most sales to commercial clients usually carry 30 to 60 day payment terms. This means that as a supplier, you must deliver your products or services now. However, your client has between 30 to 60 days to pay you.This creates a significant challenge for owners of small and midsize businesses. The problem is simple. Your clients want to pay you in 30 to 60 days, but you must pay rent, payroll and your suppliers now. As you can see, the math does not work. Unless you have a substantial bank account, this leads to an almost impossible situation.If you are in this situation, it is also very likely that the bank will not be able to help you. As you well know, ban
The words we use can hurt others and cause tension and resentment. Words can even cause wars. Humans tend to create and use words that hurt or label. Hitler used labeling and name-ca
Five Ways to Make Your Employee Vacation Time Count
Modern workers embody the phrase "work hard, play hard" - and every grain in the paid vacation hourglass is important. A recent PayScale survey says that most employees value their employee vacation time off over a higher base salary. When asked if they would trade some of their employee vacation time for a higher salary, 70% of respondents answered "no."Fear of Paid Vacation?About 18% of respondents use half or less of their paid vacation days each year, some for fear that they might not seem as dedicated to their jobs in the eyes of management.TIP: You wouldn't think of taking only half of your salary, so why not take f
use can hurt others and cause tension and resentment. Words can even cause wars. Humans tend to create and use words that hurt or label. Hitler used labeling and name-calling during his rule in Germany. He called the Jews many negative things, including "vermin", "sludge", "garbage", "lice", "sewage", and "insects." Labels also extend far beyond the names people are given, into the way we describe things in a negative light, such as, "broken home," "single-parent family," or "blended family." Whereas we think of theses terms as essentially neutral, the words can carry significant negative weight to those people to whom the terms apply.Modern workers embody the phrase "work hard, play hard" - and every grain in the paid vacation hourglass is important. A recent PayScale survey says that most employees value their employee vacation time off over a higher base salary. When asked if they would trade some of their employee vacation time for a higher salary, 70% of respondents answered "no."Fear of Paid Vacation?About 18% of respondents use half or less of their paid vacation days each year, some for fear that they might not seem as dedicated to their jobs in the eyes of management.TIP: You wouldn't think of taking only half of your salary, so why not take f
As you design your persuasive message, you must consider the emotional impact of each word and phrase. When you want to create emotion, choose words that will trigger feelings. If you want to downpla
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