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Casual Articles - The Role of Authority In Power Part Two of Two
Is this A Good Time To Sell Your Body Shop Business?
Have you ever asked yourself the question? “Is this a good time to sell my business?” That is a question every business owner asks himself, everytime he has a bad day. I once received e-mail from the editor of the Auto Body News, asking me that key question. “What is happening in the market today? Is this a good time to sell? ” My quick answer was “These are very interesting times.”Of course that answer doesn’t tell you anything that you can get your teeth into. So! Let me clarify my answer. Since I have been selling body shops for nearly 5 years, I have seen many changes in the body shop industry. One thing that hasn’t changed is that there have always been an abundance of both sellers and buyers. The buyers have always been, and still are picky about what they were looking for.The perfect shop in the eyes to the buyers is (A) one that has a customer base and a revenue stream that is reliable and isn’t dependent on the owner being there to retain each individual customer, and. (B) doing a volume of at least $100,000 per month,
ics. For example, beinHave you ever asked yourself the question? “Is this a good time to sell my business?” That is a question every business owner asks himself, everytime he has a bad day. I once received e-mail from the editor of the Auto Body News, asking me that key question. “What is happening in the market today? Is this a good time to sell? ” My quick answer was “These are very interesting times.”Of course that answer doesn’t tell you anything that you can get your teeth into. So! Let me clarify my answer. Since I have been selling body shops for nearly 5 years, I have seen many changes in the body shop industry. One thing that hasn’t changed is that there have always been an abundance of both sellers and buyers. The buyers have always been, and still are picky about what they were looking for.The perfect shop in the eyes to the buyers is (A) one that has a customer base and a revenue stream that is reliable and isn’t dependent on the owner being there to retain each individual customer, and. (B) doing a volume of at least $100,000 per month,
Increasing Sales By Using Incentives
It's been an incredibly hot summer and besides having to work the entire time your kids has no school and you had the stress of having to help them with their summer. The local car dealership knows that you will need a new car and they start advertising "buy a New Car and Get a Cruise for Two". You're thinking this cruise is worth about $3,000 and you need a new car. This way you can kill two birds with one stone.In reality the cruise only cost the dealership a few hundred dollars but the perceived value is much higher. rather than the dealership having to discount their cars a lot of money with the cruise they are increasing sales, increasing revenue, and minimizing their cost. The Dealership is using what is refereed to as travel incentives. And it's not just cruises. I've seen Disney vacations, trips to Hawaii, Club Med, Las Vegas, and there probably are a lot more.I used to sell on EBay and I've tried selling at cost and making a profit an the shipping and handling and I've also tried raising the price of the item and offering
Some people perceive someone to be powerful because of his/her physical characteristics. For example, beingIt's been an incredibly hot summer and besides having to work the entire time your kids has no school and you had the stress of having to help them with their summer. The local car dealership knows that you will need a new car and they start advertising "buy a New Car and Get a Cruise for Two". You're thinking this cruise is worth about $3,000 and you need a new car. This way you can kill two birds with one stone.In reality the cruise only cost the dealership a few hundred dollars but the perceived value is much higher. rather than the dealership having to discount their cars a lot of money with the cruise they are increasing sales, increasing revenue, and minimizing their cost. The Dealership is using what is refereed to as travel incentives. And it's not just cruises. I've seen Disney vacations, trips to Hawaii, Club Med, Las Vegas, and there probably are a lot more.I used to sell on EBay and I've tried selling at cost and making a profit an the shipping and handling and I've also tried raising the price of the item and offering
Franchise Opportunity - Questions To Ask The Franchisor - #35
Finding The Right FranchiseWhether it’s hamburgers, pizza, telecom, coffee, Internet, muffler parts, or seniors’ services, there are Franchise opportunities available to evaluate. There are great Franchise systems, good Franchise systems, and bad Franchise systems. The challenge is to ask the right questions to find the right system that will fit your goals and dreams. The key is to ask the questions – and listen closely to the responses. Only then can you determine if the Franchise opportunity is the right fit for you. So whether it’s food services like burgers or coffee, professional services like telecom or IT, or manual services like cleaning or oil changes, ask the questions and record the answers.Is The Franchise Scalable?This issue relates to your own targets, as they all do. If you want to grow a your business to leverage the Franchise process in multiple locations, or by leveraging the results of a number of employees, or by any other criteria appropriate for the business, does the Franchisor allow for that growth?
rceive someone to be powerful because of his/her physical characteristics. For example, beinFinding The Right FranchiseWhether it’s hamburgers, pizza, telecom, coffee, Internet, muffler parts, or seniors’ services, there are Franchise opportunities available to evaluate. There are great Franchise systems, good Franchise systems, and bad Franchise systems. The challenge is to ask the right questions to find the right system that will fit your goals and dreams. The key is to ask the questions – and listen closely to the responses. Only then can you determine if the Franchise opportunity is the right fit for you. So whether it’s food services like burgers or coffee, professional services like telecom or IT, or manual services like cleaning or oil changes, ask the questions and record the answers.Is The Franchise Scalable?This issue relates to your own targets, as they all do. If you want to grow a your business to leverage the Franchise process in multiple locations, or by leveraging the results of a number of employees, or by any other criteria appropriate for the business, does the Franchisor allow for that growth?
Put A Little You In Your Marketing
One of the great advantages that small businesses have is that by their very nature they are more personal.What clients experience in working with a small business tends to be more genuine and authentic? Today's tip is pretty simple - Leverage that fact and put a little more you in your marketing.Lots of small businesses are finding out that one of the best things they can do for their marketing and sales is to start getting a little more "personal" with their audience. Let them know a little bit more about what makes you the way you are. How did you get into doing what you do? What are the things about you that shape your thinking?Putting more you in your marketing helps to give your company a face and actually builds the know, like, and trust factor with your audience. People love a great story and relate to them much easier than a bunch of marketing speak that's clearly just trying to get them to buy. I just participated in one of John Jantsh's (Duct Tape Marketing) Ultimate Marketing System teleclasses this
werful because of his/her physical characteristics. For example, beinOne of the great advantages that small businesses have is that by their very nature they are more personal.What clients experience in working with a small business tends to be more genuine and authentic? Today's tip is pretty simple - Leverage that fact and put a little more you in your marketing.Lots of small businesses are finding out that one of the best things they can do for their marketing and sales is to start getting a little more "personal" with their audience. Let them know a little bit more about what makes you the way you are. How did you get into doing what you do? What are the things about you that shape your thinking?Putting more you in your marketing helps to give your company a face and actually builds the know, like, and trust factor with your audience. People love a great story and relate to them much easier than a bunch of marketing speak that's clearly just trying to get them to buy. I just participated in one of John Jantsh's (Duct Tape Marketing) Ultimate Marketing System teleclasses this
Getting The Most From Business Cards
In order to get the most from your business card, you have to make sure that it stays around for a while; hopefully a long while. A card that has gone straight to the trash does you no good. Think of the poor baby you have worked so hard designing just laying there in the trash, waiting for incineration. Sort of makes you want to cry, doesn’t it? Okay, maybe that’s taking it a bit far. It is upsetting though. What can you do to prevent this card tragedy from happening to you? A number of things:• Paper quality. It must be high. Period.• Ink must not run. Place a drop of water on your card and see what happens• Size must be standard 3.5” x 2” inches. Larger ticks people off• Colour. This is a big deal. Anything over 3 colours is distracting (photographs exempt) and black and white is just boring. Find the middle ground and go with it• Message. Your business card should clearly tell people what you do. If it isn’t clear, you need to do some work and re-word it.• Font size. Font should be n
r physical characteristics. For example, beinIn order to get the most from your business card, you have to make sure that it stays around for a while; hopefully a long while. A card that has gone straight to the trash does you no good. Think of the poor baby you have worked so hard designing just laying there in the trash, waiting for incineration. Sort of makes you want to cry, doesn’t it? Okay, maybe that’s taking it a bit far. It is upsetting though. What can you do to prevent this card tragedy from happening to you? A number of things:• Paper quality. It must be high. Period.• Ink must not run. Place a drop of water on your card and see what happens• Size must be standard 3.5” x 2” inches. Larger ticks people off• Colour. This is a big deal. Anything over 3 colours is distracting (photographs exempt) and black and white is just boring. Find the middle ground and go with it• Message. Your business card should clearly tell people what you do. If it isn’t clear, you need to do some work and re-word it.• Font size. Font should be n
Yellow Page Advertisers: Your Calls are Going to Decrease - Here's the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or sales it used to. At the same time, the monthly cost to maintain your same-size directory ad keeps going up.Simply tinkering with ad size (or options like color) can't compensate for the adverse developments. Declining usage impacts each directory category differently. Some (like contractors and lawyers) are declining more steeply than others. Emergency service providers (tow trucks, plumbers) are holding their own. While categories like cell phones and lawn furniture are growing rapidly, with increased consumer demand.Advertising only in the Yellow Pages is no longer a safe bet- Over half of all customers go to the Internet first to find product information and sources - even if they intend to spend their money locally- People increasingly trust the Internet as a
ics. For example, being tall can emit authority to another, even before you’ve spoken to that person. If you look b
Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or sales it used to. At the same time, the monthly cost to maintain your same-size directory ad keeps going up.Simply tinkering with ad size (or options like color) can't compensate for the adverse developments. Declining usage impacts each directory category differently. Some (like contractors and lawyers) are declining more steeply than others. Emergency service providers (tow trucks, plumbers) are holding their own. While categories like cell phones and lawn furniture are growing rapidly, with increased consumer demand.Advertising only in the Yellow Pages is no longer a safe bet- Over half of all customers go to the Internet first to find product information and sources - even if they intend to spend their money locally- People increasingly trust the Internet as a
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