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Casual Articles - Is Buying from You Too Risky for Customers?
Take a look around you as you go about your day. There are many companies who make it a point to stand out in the daily routine of consumers. You know their logo, you know their product or service, and you know where you can go for access to their resources. The pervasive branding of these companies does not occur by accident - it is a carefully constructed part of building a company image.It may seem like a large undertaking to make
Speaking a language that only you understand will distance you from your customer. Tuck the ego and focus on your customer, not your product. Their uniqueness determines the type of product they need and the type of assistance you should give them.
Boasting about your satisfaction rate
“We have a 97% customer satisfaction rate!”
Well, what about the other 3% of your customers? A claim like this will only increase the doubt in your prospective customers and make them wonder which side of the breakdown they’ll fall under after buying
Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And second, for how well its practitioners create, change or reinforce that opinion by reaching, persuading and moving-to
It is your job to eliminate any fears and risks associated with your product, and to make the buying process comfortable and enjoyable. You may think you have fail-proof practices for reducing these risks, but, truthfully, many of these practices don’t work.
Here are some common approaches that actually increase your customer’s doubt: Focusing on the status quo
The status quo can be very comfortable for people, making it your greatest (if not only) competitor. However, that doesn’t mean that you should focus on making the status quo uncomfortable. Making a customer feel bad about their current situation is condescending; it will destroy any relationship you’ve made with your customer.
If you want to convince your customers that your product is worth buying, you must show them in a positive way. Use video testimonials that capture your product in action with companies just like theirs. Relating to real customers who enjoy your product will assure them that they are making the right decision. Depending on your guarantee
Even a well-crafted, rock-solid guarantee does more damage than good. The guarantee itself isn’t the problem. The danger is in your insistence that it will make the customer happy.
When your customers express concern about your products, don’t instinctively resort to your guarantee; this only validates their fears. It shows them that your product may not do what you say it will, and if it doesn’t, it will become THEIR job to fix it. Most customers have already had a bad experience trying to enforce a guarantee; they won’t want to do it again.
Customers want to know that their life will be better after their purchase. They want to trust you and believe that your product will actually do what you say it will. They want to read the product’s credibility in your eyes, NOT in your guarantee.
Showing off your product knowledge
When customers ask questions, they rarely want to know the exact specifications of your product. There are many salespeople who will use this opportunity to show off their product knowledge, even at the expense of making the customer feel inferior and uneducated.
Speaking a language that only you understand will distance you from your customer. Tuck the ego and focus on your customer, not your product. Their uniqueness determines the type of product they need and the type of assistance you should give them.
Boasting about your satisfaction rate
“We have a 97% customer satisfaction rate!”
Well, what about the other 3% of your customers? A claim like this will only increase the doubt in your prospective customers and make them wonder which side of the breakdown they’ll fall under after buying y
We all know (well I hope we do) that part of being a good leader is in the art of delegation, trust, and looking after the people who look after us (good topic for another article!!!) BUT who looks after us, how do we look after ourselves?How do we make our job(s) any easier? Based on the premise that it helps to be reminded occasionally of business basics or best practices, I thought it would be wor
The status quo can be very comfortable for people, making it your greatest (if not only) competitor. However, that doesn’t mean that you should focus on making the status quo uncomfortable. Making a customer feel bad about their current situation is condescending; it will destroy any relationship you’ve made with your customer.
If you want to convince your customers that your product is worth buying, you must show them in a positive way. Use video testimonials that capture your product in action with companies just like theirs. Relating to real customers who enjoy your product will assure them that they are making the right decision. Depending on your guarantee
Even a well-crafted, rock-solid guarantee does more damage than good. The guarantee itself isn’t the problem. The danger is in your insistence that it will make the customer happy.
When your customers express concern about your products, don’t instinctively resort to your guarantee; this only validates their fears. It shows them that your product may not do what you say it will, and if it doesn’t, it will become THEIR job to fix it. Most customers have already had a bad experience trying to enforce a guarantee; they won’t want to do it again.
Customers want to know that their life will be better after their purchase. They want to trust you and believe that your product will actually do what you say it will. They want to read the product’s credibility in your eyes, NOT in your guarantee.
Showing off your product knowledge
When customers ask questions, they rarely want to know the exact specifications of your product. There are many salespeople who will use this opportunity to show off their product knowledge, even at the expense of making the customer feel inferior and uneducated.
Speaking a language that only you understand will distance you from your customer. Tuck the ego and focus on your customer, not your product. Their uniqueness determines the type of product they need and the type of assistance you should give them.
Boasting about your satisfaction rate
“We have a 97% customer satisfaction rate!”
Well, what about the other 3% of your customers? A claim like this will only increase the doubt in your prospective customers and make them wonder which side of the breakdown they’ll fall under after buying
At its simplest definition, workflow is the movement of documents and/or tasks through a work process, and for many people, the idea of Human Resources and workflow in business involves the improvement of processing paperwork. Workflow is the operational aspect of a work procedure: how tasks are structured, who performs them, how they are synchronised, how tasks are tracked; the tasks involved in determining workflow are numerous and can hav
Even a well-crafted, rock-solid guarantee does more damage than good. The guarantee itself isn’t the problem. The danger is in your insistence that it will make the customer happy.
When your customers express concern about your products, don’t instinctively resort to your guarantee; this only validates their fears. It shows them that your product may not do what you say it will, and if it doesn’t, it will become THEIR job to fix it. Most customers have already had a bad experience trying to enforce a guarantee; they won’t want to do it again.
Customers want to know that their life will be better after their purchase. They want to trust you and believe that your product will actually do what you say it will. They want to read the product’s credibility in your eyes, NOT in your guarantee.
Showing off your product knowledge
When customers ask questions, they rarely want to know the exact specifications of your product. There are many salespeople who will use this opportunity to show off their product knowledge, even at the expense of making the customer feel inferior and uneducated.
Speaking a language that only you understand will distance you from your customer. Tuck the ego and focus on your customer, not your product. Their uniqueness determines the type of product they need and the type of assistance you should give them.
Boasting about your satisfaction rate
“We have a 97% customer satisfaction rate!”
Well, what about the other 3% of your customers? A claim like this will only increase the doubt in your prospective customers and make them wonder which side of the breakdown they’ll fall under after buying
Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Too many clients have come to us only after they have wasted large sums of money by copying their competitors with "me too" advertising. And the media and advertising agencies love it. When you approach an advertising agency, their mission will be to convince you to spend your e
Customers want to know that their life will be better after their purchase. They want to trust you and believe that your product will actually do what you say it will. They want to read the product’s credibility in your eyes, NOT in your guarantee.
Showing off your product knowledge
When customers ask questions, they rarely want to know the exact specifications of your product. There are many salespeople who will use this opportunity to show off their product knowledge, even at the expense of making the customer feel inferior and uneducated.
Speaking a language that only you understand will distance you from your customer. Tuck the ego and focus on your customer, not your product. Their uniqueness determines the type of product they need and the type of assistance you should give them.
Boasting about your satisfaction rate
“We have a 97% customer satisfaction rate!”
Well, what about the other 3% of your customers? A claim like this will only increase the doubt in your prospective customers and make them wonder which side of the breakdown they’ll fall under after buying
Change happens. And while we can't control much of the world changing around us, we can control how we respond. We can choose to anticipate and embrace changes or resist them. Resisting change is like trying to push water upstream. Generally we're quick to point to others who resist change. It's much harder to recognize or admit to our own change resistance.Some people call change "progress" and celebrate the improvements that it brin
Speaking a language that only you understand will distance you from your customer. Tuck the ego and focus on your customer, not your product. Their uniqueness determines the type of product they need and the type of assistance you should give them.
Boasting about your satisfaction rate
“We have a 97% customer satisfaction rate!”
Well, what about the other 3% of your customers? A claim like this will only increase the doubt in your prospective customers and make them wonder which side of the breakdown they’ll fall under after buying your product. Don’t just tell them how great your company is—prove it to them!
The best way to eliminate the risk of buying your product is to understand that people buy from people. Developing a friendly, personal relationship with your customer will do much more for you than any other method. Focusing your product and your approach on your customer will make them feel comfortable and excited to make a change to buy a product that they know is right for them.
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