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Casual Articles - Needs Based Selling - Reading Your Customer's Mind
One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.Pricing is a part of your image, too. Many entrepreneurs make the mistake of und
Identifying what your customer wants before she wants it can place you in an invincible position. Any business can furnis
Have you ever seen a skyscraper being built? If so, you know that for the first several weeks or months, very little appears to be happening, at least above ground. That's because the initial work is focused on building a solid foundation. The higher the skyscraper is designed to be, the more solid the foundation needs to be to support all those stories.... there is no subsitute for paying attention.
– Diane Sawyer
WALKING into the local grocery store the first week in January, I nearly tripped over a pallet of Slim Fast. I smiled at this excellent piece of “prophetic marketing” – knowing what the customer wants before she wants it.
The owner of this store knows that with each New Year nearly every American resolves to lose weight. The diet related products are in place on New Year’s Eve. And he follows this marketing strategy all year long. In February, ice chests will line the high traffic areas within their stores. Outdoor accessories are on display weeks before spring arrives. School supplies are on the shelves by the end of June. This business owner anticipates each season months before its arrival.
How can you adapt prophetic marketing to your business? What seasons do your customers follow? Are they sports oriented? Do they own a boat? Do they follow the hunting seasons? Answering questions about your customers’ seasonal inclinations will offer clues that enable you to anticipate their personal needs.
Another way to anticipate your customer’s needs is to be sure you have everything required to use your product. For example, my wife went into a store to buy a mailbox. She picked out one made out of wood. An alert salesman pointed out that she would need to weatherproof the mailbox. He then proceeded to take her to each location for the other products she needed – sealant, sandpaper, brush, paint thinner.
Identifying what your customer wants before she wants it can place you in an invincible position. Any business can furnish
In common with many people today I conduct an increasing percentage of my business remotely, coming into contact with different groups of people only when the event occurs that has been the object of an email correspondence.The title of these events is normally "How To Create A Sustained Performance Improvement" and during the introduction I explore so
How can you adapt prophetic marketing to your business? What seasons do your customers follow? Are they sports oriented? Do they own a boat? Do they follow the hunting seasons? Answering questions about your customers’ seasonal inclinations will offer clues that enable you to anticipate their personal needs.
Another way to anticipate your customer’s needs is to be sure you have everything required to use your product. For example, my wife went into a store to buy a mailbox. She picked out one made out of wood. An alert salesman pointed out that she would need to weatherproof the mailbox. He then proceeded to take her to each location for the other products she needed – sealant, sandpaper, brush, paint thinner.
Identifying what your customer wants before she wants it can place you in an invincible position. Any business can furnis
Italian pinstripe designer suits, a button-down collar, and French cuffs do not a complete outfit make. They need something more, and this something is called a tie tack. A necktie without a tie tack is like potato chips without potatoes. The tie tack improves not only the outfit's form, but also its function. Tale of the Tie Tack Simply p
How can you adapt prophetic marketing to your business? What seasons do your customers follow? Are they sports oriented? Do they own a boat? Do they follow the hunting seasons? Answering questions about your customers’ seasonal inclinations will offer clues that enable you to anticipate their personal needs.
Another way to anticipate your customer’s needs is to be sure you have everything required to use your product. For example, my wife went into a store to buy a mailbox. She picked out one made out of wood. An alert salesman pointed out that she would need to weatherproof the mailbox. He then proceeded to take her to each location for the other products she needed – sealant, sandpaper, brush, paint thinner.
Identifying what your customer wants before she wants it can place you in an invincible position. Any business can furnis
Many workers think that their hard work will speak for itself. They quietly do their job and stay late at the office hoping that their boss will notice their efforts. However, when a job promotion or pay raise goes to someone else, many employees retreat into a corner, wondering what happened.Many don't realize that talking about your accomplishments i
Another way to anticipate your customer’s needs is to be sure you have everything required to use your product. For example, my wife went into a store to buy a mailbox. She picked out one made out of wood. An alert salesman pointed out that she would need to weatherproof the mailbox. He then proceeded to take her to each location for the other products she needed – sealant, sandpaper, brush, paint thinner.
Identifying what your customer wants before she wants it can place you in an invincible position. Any business can furnis
Meetings – they are often seen as a huge drain on time and resource. Poorly co-ordintated meetings are ineffective and time wasting. So what’s the best way to run a meeting and make the most of both yours and your attendees valuable time. Follow our five step plan and you’ll be well on the way to an effective meeting.1/ Prepare for your meeting<
Identifying what your customer wants before she wants it can place you in an invincible position. Any business can furnish customers what they want when they want it, but to give a customer what they want and how they want it before they actually want it, is Customer Service that knows no equal.
TURNAROUND TIP: This level of Customer Service is all about strategy. Below are three more ways you can learn to “read your customer’s mind.”
1.Help customers to identify their needs. Some people don’t plan for their needs until they become urgent. Convince them of the value of pre-planning. Understand in detail your customer’s business to see where your product fits in.
2.Make it a group effort. Get together with your colleagues and share information about customers and their product or service requirements. Cooperation is the key to making your business successful. Discuss ideas on problem prevention. Share current resources of information about each cust-omer.
3.Explore all of the capabilities of your products in relation to each customer. You may find that your service or product can help customers in ways they hadn’t imagined. Be sure your clients fully understand all of the uses for your product or service.
By using these strategies, you will gain loyal customers, increased sales and less stress from unforeseen problems.
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