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Casual Articles - 5 Steps to a Sales-Doubling Buzz Force!
Creative Ideas for Small and Medium Business Public Relations
Many Small and Medium businesses (SMB's) struggle for a piece of the action in very competitive markets. They find it difficult to spend great amounts of money on advertising, yet fear being left behind if they don't. Public Relations can be a cheap or even free alternative to regular marketing and advertising efforts, sometimes producing even better results (since news items are considered more trustworthy than advertising).Below I list some ideas to help you run creative Public Relations campaigns. Better get those phone lines ready - your business is about to get some attention!Clearly the following ideas must be
id with
their DawMany Small and Medium businesses (SMB's) struggle for a piece of the action in very competitive markets. They find it difficult to spend great amounts of money on advertising, yet fear being left behind if they don't. Public Relations can be a cheap or even free alternative to regular marketing and advertising efforts, sometimes producing even better results (since news items are considered more trustworthy than advertising).Below I list some ideas to help you run creative Public Relations campaigns. Better get those phone lines ready - your business is about to get some attention!Clearly the following ideas must be
Trade-Marking Your Logo Design
Trade-marking your company name and logo can pay dividends down the road. A logo design trademark can prevent competitors from infringing on your brand name and identity. It can also protect your own company from accusations of logo design infringement. This article addresses some of the key trade-marking issues of logo design, as it’s a topic that many businesses will come across.Trade-marking a logo design can be a complicated process. Because of the many other companies the registrar will have to compare your logo against, the process will often be time-consuming. There is always a certain amount of subjectivity involved in
Interested in doubling your sales? That is exactly what Proctor & Gamble did with
their DawnTrade-marking your company name and logo can pay dividends down the road. A logo design trademark can prevent competitors from infringing on your brand name and identity. It can also protect your own company from accusations of logo design infringement. This article addresses some of the key trade-marking issues of logo design, as it’s a topic that many businesses will come across.Trade-marking a logo design can be a complicated process. Because of the many other companies the registrar will have to compare your logo against, the process will often be time-consuming. There is always a certain amount of subjectivity involved in
Live and Learn
From a business perspective, rejection is the best of teachers. Look over your documents. Do you see flaws in your r?sum? you failed to see earlier? If so, fix them. The great thing about the electronic age is that r?sum?s can be cranked out, and out, and out. Tailor the next r?sum? you send out to fit the position to a T. Did your cover letter fail to sell you? Did your follow-up letter do its job?Remember my little buddy, the soon-to-be college graduate? I wrote his r?sum?. After a couple of interviews without offers, he called me, whining and begging, for me to rewrite his r?sum?. I frankly told him that if he was getting in
ing your sales? That is exactly what Proctor & Gamble did with
their DawFrom a business perspective, rejection is the best of teachers. Look over your documents. Do you see flaws in your r?sum? you failed to see earlier? If so, fix them. The great thing about the electronic age is that r?sum?s can be cranked out, and out, and out. Tailor the next r?sum? you send out to fit the position to a T. Did your cover letter fail to sell you? Did your follow-up letter do its job?Remember my little buddy, the soon-to-be college graduate? I wrote his r?sum?. After a couple of interviews without offers, he called me, whining and begging, for me to rewrite his r?sum?. I frankly told him that if he was getting in
Presentation Skills: Knowing Your Audience
“With presentation skills, the work is in the preparation, the fun is in the presentation.” Colleen KettenhofenTo improve presentation skills, allow plenty of time, if at all possible, to find out exactly who will be in your audience. Consider obtaining some of their names, phone numbers and email addresses so you can do a “survey” or interview to find out more about their needs, challenges and expectations before the day you present. Are they colleagues or clients you’ve personally invited? What will be the attitude of your participants? In other words, do they want to be there or is attendance mandatory? Are you going to be p
hat is exactly what Proctor & Gamble did with
their Daw“With presentation skills, the work is in the preparation, the fun is in the presentation.” Colleen KettenhofenTo improve presentation skills, allow plenty of time, if at all possible, to find out exactly who will be in your audience. Consider obtaining some of their names, phone numbers and email addresses so you can do a “survey” or interview to find out more about their needs, challenges and expectations before the day you present. Are they colleagues or clients you’ve personally invited? What will be the attitude of your participants? In other words, do they want to be there or is attendance mandatory? Are you going to be p
Direct Mail Advertising - 3 Essential Ingredients
Direct mail advertising has three critical components. This type of marketing can be hit and miss so knowing the essentials is very useful. If you use these direct mail advertising components when marketing your computer consulting business you will achieve great results.Your headline is the absolute most important factor in direct mail advertising. Make sure your advertising appeals to the needs and the hot buttons of your intended audience. When you are using direct mail advertising you need to put yourself in the consumers' shoes. That’s why targeting is so important. Find out what appeals most to your target and what
Proctor & Gamble did with
their DawDirect mail advertising has three critical components. This type of marketing can be hit and miss so knowing the essentials is very useful. If you use these direct mail advertising components when marketing your computer consulting business you will achieve great results.Your headline is the absolute most important factor in direct mail advertising. Make sure your advertising appeals to the needs and the hot buttons of your intended audience. When you are using direct mail advertising you need to put yourself in the consumers' shoes. That’s why targeting is so important. Find out what appeals most to your target and what
Checklists for Africa
What the heck are Checklists for AFRICA I can hear you thinking.Well its just a kiwi term for making sure you have EVERYTHING COVERED!!!In selecting an Answer Service you should check the following points:[ ] At least 7 Testimonials that you can ring and speak to[ ] Protocols include, Addresses, phone numbers, contact messages, who to call and when and where, transferring details, special instructions, no call numbers, how to handle clients, how to handle new business, clear job descriptions, times available,[ ] Various contact methods Email, SMS, Text message, Fax, Phone Tfr for m
id with
their Dawn Direct Foam dish detergent. How did they do it? With a word-of-mouth
ma
What the heck are Checklists for AFRICA I can hear you thinking.Well its just a kiwi term for making sure you have EVERYTHING COVERED!!!In selecting an Answer Service you should check the following points:[ ] At least 7 Testimonials that you can ring and speak to[ ] Protocols include, Addresses, phone numbers, contact messages, who to call and when and where, transferring details, special instructions, no call numbers, how to handle clients, how to handle new business, clear job descriptions, times available,[ ] Various contact methods Email, SMS, Text message, Fax, Phone Tfr for m
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