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You are here: Home > Business > Sales > Prospects, You Can't Make Them Drink if They Aren't Thirsty |
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Casual Articles - Prospects, You Can't Make Them Drink if They Aren't Thirsty
10 Easy Steps to Creating an Internet Television Show find someone who needs something was a great strategy years ago. The inadequate strategy is based on the old way of selling which worked for many years. Unfortunately, making as many presentations to business people as poss10 Easy Steps To Creating An Internet Television ShowInternet Television is gaining ground. The newest rage of the world wide web is video and a lot of people are wondering about the options. A major consideration is how to create a TV show for the Internet. Here are some tips. A Starbucks Coffee Franchise Of Your Very Own Last week I was going over the sales process with a new salesperson. It was an engaging conversation and as we went over each step of the sales process. The analogy of how "we can lead a horse to water, but we can't make it drink" came up.I don’t know what it is with some people, but when an idea becomes a brand and then branches out to become a chain, a lot of folks turn their backs and shun whatever or whoever it is that has become so successful. I've seen this with Starbucks coffee shops of recent years but despite the mo Prospects can be exactly like the horse that didn't drink. Sure we can spend lots of time with them and show them plenty of food and water. Even so, they might not eat or drink of what we are offering them. Are they smarter than us? It's the same with some of our prospects; we spend plenty of time with them and yet they don't buy from us. Remember, the salesperson I was talking with had just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, the luckier they expect to become. The belief that if they make enough contacts they will find someone who needs something was a great strategy years ago. The inadequate strategy is based on the old way of selling which worked for many years. Unfortunately, making as many presentations to business people as possi The Internet Will Set You Free drink" came up.The Internet Lifestyle.I love the Internet! More specifically I love the ability to work at home and at the hours that I choose. And I actually really enjoy the process of Internet Marketing. The thrill of pinging a freshly posted blog, the satisfaction of hitting the t Prospects can be exactly like the horse that didn't drink. Sure we can spend lots of time with them and show them plenty of food and water. Even so, they might not eat or drink of what we are offering them. Are they smarter than us? It's the same with some of our prospects; we spend plenty of time with them and yet they don't buy from us. Remember, the salesperson I was talking with had just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, the luckier they expect to become. The belief that if they make enough contacts they will find someone who needs something was a great strategy years ago. The inadequate strategy is based on the old way of selling which worked for many years. Unfortunately, making as many presentations to business people as poss Is Your Advertising Working? How to Evaluate Your Ad Program them. Are they smarter than us? It's the same with some of our prospects; we spend plenty of time with them and yet they don't buy from us.In today’s competitive marketplace, it is essential to understand what you expect to get from your advertising, and how you will measure the program’s success or failure. This article explores some of the things that advertising can do, and how to determine whether or not your advertising is Remember, the salesperson I was talking with had just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, the luckier they expect to become. The belief that if they make enough contacts they will find someone who needs something was a great strategy years ago. The inadequate strategy is based on the old way of selling which worked for many years. Unfortunately, making as many presentations to business people as poss How To Write The Perfect Cover Letter: Be Brief--And Be Gone! imited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, the luckier they expect to become. The belief that if they make enough contacts they will find someone who needs something was a great strategy years ago. The inadequate strategy is based on the old way of selling which worked for many years. Unfortunately, making as many presentations to business people as possThe best cover letters are 'one-page wonders.' Why? Because they suit today's busy employers who are already overloaded and often overwhelmed. The best way to catch their attention is to 'be brief–and be gone.' Leave them wanting more–so they'll call you for an interview–which is just wha 7 Rarely Applied Marketing Strategies To Generate Huge Profits find someone who needs something was a great strategy years ago. The inadequate strategy is based on the old way of selling which worked for many years. Unfortunately, making as many presentations to business people as possible just won't lead to more sales. This strategy is similar to leading a horse to water.Marketing Strategy #1: Meet your prospects before you even start your business/promotion. Knowing your prospects before you offer them anything is incredibly powerful, not to mention profitable. On top of that, if you get to know them first, before doing a promotion, they will tend to Make Prospects THIRSTY . . . and They will Buy From Us! Why wouldn't the horse drink the water? It is a simple question with an easier answer. The horse didn't drink because the horse wasn't thirsty. The same is true with outside sales. Our job in sales isn't just to lead a horse to water. Our job is to make the horse thirsty. Making prospects thirsty is what we must focus on when we are dealing with sales opportunities. The question then becomes how can we make our prospects and customers thirsty for our services? While it might be very true that there are a lot of companies and organizations that need our services, they really must want our services for it to make a difference. Remember, "Want" becomes the key word for us. Our prospects and customers wi
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