Casual Articles - Business

The 5 Essential Telecommute Resume Components
1. An attractive layout that is easy to read and follow.Recruiters and hiring managers are busy people. They are often reading hundreds of r?sum?s in a day so they don’t have time to clean up your r?sum?s formatting.If a hiring manager opens your e-mail attachment and the lines are out of alignment (usually from using the “tab” key) or if the font is too large/too small, they will likely hit delete and move on.Instead of using the “tab” key and the underline function, try to use tables with borders and shading elements to design your r?sum?. When you e-mail it out, it will retain its original format.“I would recommend that jobseekers educate themselves and become Microsoft Word experts. Knowing Microsoft Word in

etc. But here absolutely nothing but silence. I'm sure you can guess - I bought the shoes.

Now if you think I'm the only one who was shopping - think again. Missy did her fair share in Venice.

Since it got a bit colder, Missy went looking for warmer clothes. We went in and out of boutiques all day and even returned to the same ones 2 or 3 times. Once Missy found a sweater to try on and before she could leave the dressing room, the sales rep came bounding in with 2 or 3 more colors in the same model.

In another boutique, Missy would be trying on one top and the sales rep would have the other colors line

Car Magnets Can Grab The Attention You Desire, In The Most Inexpensive Way
Suppose you launch a product in the markets. You have complete faith in it and know that can work wonders for the customer who uses it. However this product could be sitting on the shelf for months on end if the target customer is not aware about its existence. Here is where the role of communication and promotion comes into the picture. Among all other promotional methods and props - car magnets could be one of the most inexpensive but effective ways to grab the eyeballs and achieve the desired effect.The desirability of car magnets is further enhanced when you add the convenience of use and the wide area (covered by the moving vehicle) that could be targeted with this simple device. An effective communication could be put across ev

During a recent vacation to Italy I've been watching, listening and observing how the Italians persuade, influence and make the sale. It's fascinating and extremely profitable to study.

First, as tourists we are influenced by recommendations by someone we perceive as an authority. For starters there's our guide book. All the major guide books will give you sleeping recommendations and dining spots. My wife, Missy, and I brought along 2 books. The Rick Steves guide to Italy and also Frommers. So if Rick or Frommers says go to this restaurant we're more likely to go there. Or by asking the front desk or concierge for a recommendation we'll take it.

Next, let's talk about shopping. Many of the sales people I've encountered who work retail have a very understated yet effective way of making the sale. In Florence, we went to many of the high-end Italian shops. Inside the Armani store I was looking for a new sport coat. I found a wonderful jacket that I wanted to try on. The problem was I was wearing a polo shirt and that's a bit thicker than a regular dress shirt so the jacket wouldn't fit right. So my sales guy gave me a new Armani shirt to try on underneath my jacket. He quickly took a look at me and brought back the exact right size.

The gentleman then brought me 5 different jackets to try on but none of them worked. However, all was not lost since after trying on the jackets I fell in love with "my" Armani shirt. Yep, I ended up buying it even though it was way overpriced.

A few steps away down Florence's "5th Ave" we walked into Gucci. There were lots of items in there with the famous "G"'s that we don't have over here in the States. I immediately sprinted over to a burgundy Gucci motorcycle helmet and stuck it on my head to continue the tradition of being an obnoxious American. :)

After making a fool out of myself, I wandered up into Men's shoes and found a pair of loafers I loved I asked the girl working in shoes to help me find my size and she brought them out for me to try on. Then she did something I've never seen before at retail...she kept absolutely silent. Missy and I talked about the shoes and if I should get them or not. We discussed the comfort of them and if they were slipping or not. But during all of this - the sales girl remained quiet.

From negotiations we know silence is the most powerful tactic any side can take. Usually the sales rep is telling me how great the shoes look, how carefully they are constructed, etc. But here absolutely nothing but silence. I'm sure you can guess - I bought the shoes.

Now if you think I'm the only one who was shopping - think again. Missy did her fair share in Venice.

In another boutique, Missy would be trying on one top and the sales rep would have the other colors lined

Top Five Publicity Myths
Most people consider getting publicity the most important part of public relations. It's also very mysterious to many people. Here are my top five publicity myths, to help make publicity better understood.1. Who you (or your publicist) knows at the media is more important than the story idea. Sure, it's easier to get a reporter or writer that knows you to listen to your pitch. But unless the pitch is good, it doesn't matter if your contacts are your best friends -- they won't risk their jobs on your bad idea.2. The amount of time spent on an interview determines how much publicity you will receive. I know people who have been interviewed for an hour and a half, and have only received a line in a publication (or none at al

r a recommendation we'll take it.

Now if you think I'm the only one who was shopping - think again. Missy did her fair share in Venice.

In another boutique, Missy would be trying on one top and the sales rep would have the other colors line

Home Builders and Remodelers - Everyday Phrases that Make it HARDER for You to Sell Your Services
When talking to professional builders and renovators I often ask what are the main advantages that separates them from their competition. I'll often hear the same answers: "personal service", "keeping in touch with clients" and "quality work", to list a few.This, however, is one of the biggest reasons builders and renovators "can't find good quality leads" or have to compete on price with lower-quality competition. These phrases actually don't differentiate you from your competition (professionally or otherwise) but, rather, merely state what anyone would expect of you (or your competition). In fact, you're simply saying what you competition would also say -- not much of a 'competitive advantage', these phrases, are

ght size.

Now if you think I'm the only one who was shopping - think again. Missy did her fair share in Venice.

In another boutique, Missy would be trying on one top and the sales rep would have the other colors line

Ebay - a Godsend or the Devil?
Ebay – You either love it or hate it. Count me in the latter group. Ebay is the devil! My experience with Ebay was most unfortunate. I’m assuming it isn’t the norm or else Ebay would not be as popular as it is world-wide.How did I become an Ebay hater? Simple. I tried to sell a diamond ring on their site. I signed up for a one time deal. I believe it was for a month and I was led to believe that if the ring didn’t sell after a month, that was it, no more obligation to me.Somehow I also got duped into listing the ring in two categories, not just for a diamond. I believe it was their suggestion that I could sell it more easily and quickly if I listed it in another category. So I did. I also paid the extra money for the e

ndered up into Men's shoes and found a pair of loafers I loved I asked the girl working in shoes to help me find my size and she brought them out for me to try on. Then she did something I've never seen before at retail...she kept absolutely silent. Missy and I talked about the shoes and if I should get them or not. We discussed the comfort of them and if they were slipping or not. But during all of this - the sales girl remained quiet.

Now if you think I'm the only one who was shopping - think again. Missy did her fair share in Venice.

In another boutique, Missy would be trying on one top and the sales rep would have the other colors line

Processing Recurring Payments: Get Paid in Full by Automating Receivables
In any business endeavor, an owner may encounter multiple sweaty-palmed experiences. Customers may engage in multi-tiered assaults ranging from vehement criticism of a product or service, censure for (the lack of) customer assistance, objection to time lag for delivering said product or service and the airing of numerous other grievances. Of course, an owner realizes that this comes with the precipitous territory of conducting business. However, it remains a humbling experience when interacting with a vociferous client -- an individual who will let everyone know from friends and relatives to the Better Business Bureau about the perceived shortcomings of the business.Perhaps the most daunting situation affecting an "it's not all what

etc. But here absolutely nothing but silence. I'm sure you can guess - I bought the shoes.

Now if you think I'm the only one who was shopping - think again. Missy did her fair share in Venice.

In another boutique, Missy would be trying on one top and the sales rep would have the other colors lined up for her on the counter and several other outfits that matched her choice. It was pretty amazing to see them in action. Of course, she ended up buying more than she originally came in for.

Another thing we saw at retail shops was the packaging. For many of the items we bought they immediately wrapped them up so they would be suitable for a present. We even went to a Pharmacy to buy Advil because my back was hurting and the pharmacist wrapped that up like a present.

What else do you do on vacation besides shopping? How about eating?

Italian waiters do a masterful job at selling and persuading patrons that's really worth studying. One of my favorite meals in Florence the waiter used the assumptive close to take our order. I asked for a recommendation on appetizers and he would mention the mushroom and tomato dish was excellent. Then he'd start writing and talking at the same time, "one mushroom and one tomato for the lady."

He went on like that with the pastas and entrees assuming we'd have 2 of everything. He was wrong but I'm sure they do a whole lot more business like this. After the meal the show continued. When explaining dessert he said, "We have the World's best cheesecake and Europe's number one chocolate cake."

Who gave them that honor? I'm sure no one. They just said it. We did split the cheesecake and it really was delicious. It tasted a bit like 'no bake' cheesecake - but Missy and I both love no-bake cheesecake at home so we're biased.

In Venice it's the experience usually and not the food that takes center stage. In Saint Mark's square we sat down and had a glass of wine, a coffee and a water. The bill? A jaw-dropping $45. We were charged for music and bread/cover charge plus the outrageous amount for our 3 beverages. But it's okay because it was an experience we were paying for and not the drinks.

This restaurant has a complete band outside playing classical Italian music and the whole experience of sitting in the center of the Square to watch the people mill about was worth it. But it just goes to show you if you create an experience you can get away with highway robbery.

And what is the most famous experience in Venice? Gondolas, right? There's no better example of paying for an experience because where would you pay about $150 for a over glorified canoe? Now I'm not complaining because the gondola ride is a must for many tourists. And Missy and I loved it - but when you stop to think about it you

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Why do some ads flop and others fly? Here's some valuable intelligence to fortify your next foray into the advertising trenches...

Marketing your product or service is imperative. Whether you're Mariah Carey, Christina Aguilera or Bill Gates, without an aggressive marketing plan, no one will hear about what you do. Dare to be different.

What are retailing small-business owners looking for any resume? Well, they want to make sure you are trustworthy and can use the cash register and can count change. They also want to see if you are good at customer service and have worked in a place where customer service was taught at a very high-level such as a Starbucks.

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