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Casual Articles - Sales Letters - Is Your Prospect Living Inside Your Head?
School fundraising supplements and complements the programs that are so important to the young people enrolled in the local schools across the country. Most schools have the funds to run the basic programs of each curriculum, but educators always see more that they can do for the young people. There are some great school fundraising programs that can help groups get more money to make the programs better than ever. There are several types of school fundraising pro
For instance, say your product is the latest high-tech skateboard. You’ve researched it endlessly and know that it will benefit your prospect because it is lighter and stronger thus giv
Absolutely the best business/life decision I've made in the past few years was to start hanging out with people who are smarter than me.It's like Proverbs 13:20, “Whoever walks with the wise becomes wise, but the companion of fools will suffer harm.”If you want to make a name for yourself, you must make friends, hang out with and learn from other people who have already made a name for themselves.Here is the process I’ve been following
Does this question whether your prospect is a mythical person like the dragons in fairy tales of old or does it ask whether you really know your prospect?
Well, there is truth in both sides of the question. A lot of would be marketers think they have found a killer product and write a sales letter to match, only to find out later (to their cost) that there is no market for that product.
But, what I really want to discuss today is…
Do You Breathe The Same Air As Your Prospect?
I mean do you really know your prospect, do you talk the same talk as him/her do you live the same life as him/her? In short can you honestly say that you can identify with your prospect?
Look, when you write a sales letter not only do you have to know your product intimately, taste it, feel it, own it and use it but…
You have to also KNOW your prospect intimately.
Too many marketers today, whether they be Internet or Offline marketers, locate a product or service that they think will sell. They research it in depth and start to write a sales letter for it, but fail to put the same amount of effort into identifying who they are writing the sales letter to.
“You may have the best product in the world but how can you write a killer sales letter for it if you don’t know who will buy it?”
No, you must learn everything there is to know about your target market, what their needs are, what their desires are, how they think, how they talk and yes, even how they dress.
For instance, say your product is the latest high-tech skateboard. You’ve researched it endlessly and know that it will benefit your prospect because it is lighter and stronger thus givi
Building relationships with various types of people is important for networking both personally and professionally. You should take networking seriously because it can be a real asset for you and your organization. For many organizations, networking is a key component for generating new customers. This especially holds true if you work in business development or sales. Regardless of your role, you should always be selling your organization because y
But, what I really want to discuss today is…
Do You Breathe The Same Air As Your Prospect?
I mean do you really know your prospect, do you talk the same talk as him/her do you live the same life as him/her? In short can you honestly say that you can identify with your prospect?
Look, when you write a sales letter not only do you have to know your product intimately, taste it, feel it, own it and use it but…
You have to also KNOW your prospect intimately.
Too many marketers today, whether they be Internet or Offline marketers, locate a product or service that they think will sell. They research it in depth and start to write a sales letter for it, but fail to put the same amount of effort into identifying who they are writing the sales letter to.
“You may have the best product in the world but how can you write a killer sales letter for it if you don’t know who will buy it?”
No, you must learn everything there is to know about your target market, what their needs are, what their desires are, how they think, how they talk and yes, even how they dress.
For instance, say your product is the latest high-tech skateboard. You’ve researched it endlessly and know that it will benefit your prospect because it is lighter and stronger thus giv
We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community?Public relations skills and techniques are a powerful part of any growing business, but many small organizations believe that the cost of getting into the PR game will cost them thousands NOT hundreds of dollars. If you t
Look, when you write a sales letter not only do you have to know your product intimately, taste it, feel it, own it and use it but…
You have to also KNOW your prospect intimately.
Too many marketers today, whether they be Internet or Offline marketers, locate a product or service that they think will sell. They research it in depth and start to write a sales letter for it, but fail to put the same amount of effort into identifying who they are writing the sales letter to.
“You may have the best product in the world but how can you write a killer sales letter for it if you don’t know who will buy it?”
No, you must learn everything there is to know about your target market, what their needs are, what their desires are, how they think, how they talk and yes, even how they dress.
For instance, say your product is the latest high-tech skateboard. You’ve researched it endlessly and know that it will benefit your prospect because it is lighter and stronger thus giv
Did I get your attention? That's exactly what I intended to do. I wrote a compelling headline that concentrated on a problem, created interest and desire, and offered a solution...all in a few short words!It's a fact, most antique advertisements in the yellow pages are really lame! Oh, the "yellow page man" that sells you this crud will tell you that your ad "looks good", but does it generate business for you?What's the bottom line?T
“You may have the best product in the world but how can you write a killer sales letter for it if you don’t know who will buy it?”
No, you must learn everything there is to know about your target market, what their needs are, what their desires are, how they think, how they talk and yes, even how they dress.
For instance, say your product is the latest high-tech skateboard. You’ve researched it endlessly and know that it will benefit your prospect because it is lighter and stronger thus giv
The secret to competitive success is to give customer service so far above the customers' expectations that it becomes legendary. This service must be driven by “customer needs and wants” and be tied to superior quality! Customer service is critical today more than ever because: Competition is increasing, customers expect more, superior service means repeat customers and superior service is profitable!The cost of customer service is minimal when the foll
For instance, say your product is the latest high-tech skateboard. You’ve researched it endlessly and know that it will benefit your prospect because it is lighter and stronger thus giving him/her more speed and will never break. How do you think your prospect will react if you walk up to him/her wearing a suit and tie then try to talk to him/her in language that would be more suitable for the annual financial meetings of a fortune 500 company?
Or say you are selling a top-notch financial product, how do you think your prospect would react if your opening words were “Yo Dude! What’s the juice?”
I can tell you that he/she would probably laugh in your face. You certainly wouldn’t hold much credibility in his/her eyes.
Far better if you took the time to learn your prospect’s habits then approach him/her wearing similar attire that he/she would wear - immediately you’d start to fit in. Now when you talk to him/her about your product and use familiar language he/she will listen with open ears and be begging you for a chance to try out your product because you’re talking to him/her on his/her level.
Don’t be misled into thinking that there is no need to worry about clothes when addressing prospects via the Internet either. A photo of yourself adds instant credibility to your sales letter but of course that photo must show you in attire that matches the minds eye of your prospect. For instance a picture of you sitting there in your underpants wouldn’t do much for your credibility if you were selling stock market advice would it?
So the next time
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