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Casual Articles - Top Sales Speaker Says First Impressions Matter: You ARE What You Drive!
Are you planning a marketing survey in the near future and you are unsure how to get the best results? Here are ten time-tested tips that will dramatically improve your survey results:Clearly define the survey’s purpose.Usually surveys are conducted to gain information that will help make better dec
He nearly shrieked: “That’s not white; it’s P--- yellow!”
It was officially called “something” white, but he had a point, it had a little beige in it.
To him, that made the car
If you want to freelance, but have no contacts (or very few), you can easily build a substantial database in a few weeks or months, depending on how much time you put into it, by doing the following:1. Do Detective Work on Blind Ads: As I said in the previous article, many times the ads will be blind
He asked me to get him a white Chevy wagon. Nothing fancy, just some air conditioning, and if it had power windows, that was fine.
What he didn’t know was at my firm we simply didn’t put out stripped down vehicles, for at least a few reasons.
First, as used cars two, three and four years later, they wouldn’t be attractive to resale buyers. They’d remain unsold for long periods, and that loses money in depreciation and flooring costs.
Secondly, when it comes to leasing, your rate will not increase substantially, if at all if you have power windows, a good sound system, custom wheel covers, and the like.
These items bring up a car’s value on resale, so without going into the math, your monthly lease payment stays in the same range if you have the goodies or not; and of course having them makes driving more pleasurable.
My customer wanted a stripped Chevy, so I found the least fancy one the company would buy and I delivered it to him.
He nearly shrieked: “That’s not white; it’s P--- yellow!”
It was officially called “something” white, but he had a point, it had a little beige in it.
To him, that made the car
The economy and market place are changing rapidly. The growth of the Internet are making consumers more demanding than ever. As a result, marketers have begun to identify a class of people that is quickly being defined as the "Accumulator Class." This group is one of two major trends in marketing that this arti
What he didn’t know was at my firm we simply didn’t put out stripped down vehicles, for at least a few reasons.
First, as used cars two, three and four years later, they wouldn’t be attractive to resale buyers. They’d remain unsold for long periods, and that loses money in depreciation and flooring costs.
Secondly, when it comes to leasing, your rate will not increase substantially, if at all if you have power windows, a good sound system, custom wheel covers, and the like.
These items bring up a car’s value on resale, so without going into the math, your monthly lease payment stays in the same range if you have the goodies or not; and of course having them makes driving more pleasurable.
My customer wanted a stripped Chevy, so I found the least fancy one the company would buy and I delivered it to him.
He nearly shrieked: “That’s not white; it’s P--- yellow!”
It was officially called “something” white, but he had a point, it had a little beige in it.
To him, that made the car
It came out of the blue.My boss was called into her manager's office and, half an hour later and still in tears, she started clearing out her desk. To this day I don't know the official reason for her firing, but I suspect that she was the designated scapegoat for a project that was behind schedule and gett
Secondly, when it comes to leasing, your rate will not increase substantially, if at all if you have power windows, a good sound system, custom wheel covers, and the like.
These items bring up a car’s value on resale, so without going into the math, your monthly lease payment stays in the same range if you have the goodies or not; and of course having them makes driving more pleasurable.
My customer wanted a stripped Chevy, so I found the least fancy one the company would buy and I delivered it to him.
He nearly shrieked: “That’s not white; it’s P--- yellow!”
It was officially called “something” white, but he had a point, it had a little beige in it.
To him, that made the car
Remember the time your company restructured and changed its name? When you threw out hundreds of business cards, a few dozen reams of letterhead and a heap more stuff that added to a huge waste pile? What, you haven't been restructured? Well I have; so often I could write a book about it (and probably will! ... wa
My customer wanted a stripped Chevy, so I found the least fancy one the company would buy and I delivered it to him.
He nearly shrieked: “That’s not white; it’s P--- yellow!”
It was officially called “something” white, but he had a point, it had a little beige in it.
To him, that made the car
If I asked you what leadership looks like, what would you say? I like to think that we've grown beyond the superficial image of the 1950's--the handsome white male with the strong chin; the tall, athletic build; the thick yet well-manicured mane of dark hair, contrasting so dramatically with the piercing blue eye
He nearly shrieked: “That’s not white; it’s P--- yellow!”
It was officially called “something” white, but he had a point, it had a little beige in it.
To him, that made the car seem too rich, too fancy.
“If I drive up to farmers in that they’ll think I’m making too much money on them,” he declared.
I think I mumbled “Try it and you’ll like it,” and finally, he succumbed.
Anyway, in his mind, a car means something very important, and that meaning is way different than in my mind. He wanted his car to make a modest impression, and perhaps no impression at all.
Our cars “talk” to our customers and to our colleagues. Generally, they signal our definitions of ourselves, and sometimes, they’re chosen carefully to control perceptions, as in the Chevy lessee’s case.
Recently, I spent time with an insurance executive who drives a new pickup truck though he lives in one of the most sophisticated cities. He grew up on a farm, and he tells his clients all about this, getting a lot of mileage from this background.
So, a pickup says: “I’m true to my roots” and “I’m conservative” and also, “I’m not making a lot of money off of my clients.”
Deep inside, we’re not our cars
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Find the Perfect Facility for Your Business Meetings and Conferences
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