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Casual Articles - Is this the End of the Sales Letter?
A few months ago a strategic planning exercise led me to ask about the kinds of technology entrepreneurs that I have encountered in the marketplace. Since then, I've done some research into typologies that help with understand
When you look at
Public relations for the local bar is something that they must do in order to keep their bar in business. Too often bars will sell alcohol to people who will then get into their automobiles and drive and when they do they end
But, every where you look now everyone seems to be talking about building mailing lists and profiting from them. I’ve even noticed that there has been an increase in the free e-books in circulation about mailing lists. Is this the end of the sales letter?
When you look at i
1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this. Also, global customs vary significantly. Ensure you understand the proper gift etiquette
But, every where you look now everyone seems to be talking about building mailing lists and profiting from them. I’ve even noticed that there has been an increase in the free e-books in circulation about mailing lists. Is this the end of the sales letter?
When you look at
The medical treatment business has changed significantly in the past few years. It presents many administrative difficulties during the preparation of insurance policy procedures and dealing with complicated claim forms. To av
But, every where you look now everyone seems to be talking about building mailing lists and profiting from them. I’ve even noticed that there has been an increase in the free e-books in circulation about mailing lists. Is this the end of the sales letter?
When you look at
Sales leads are the lifeline of most small business owners, business professionals, and salespeople, especially in B2B marketplaces. Sales managers pressure their staff to get more sales leads and close more sales. But, you ca
When you look at
The objective is to beat the competition and make money. Everything a business organization does should be focused on that simple objective, with interpretation through various Vision and Mission Statements. However if we ta
When you look at it even with a very good sales letter the response rate can be only 2-3%, but by building and maintaining a good mailing list the response rate can be 10% and more. The problem with a sales letter is that the prospect only usually comes to it once has a quick look decides “Yes” or “No” to themselves and off the go. So with a 2-3% response rate you lose out on the other 98% of your customers. Some of the “experts” claim that the main
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