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Casual Articles - What's Your Attitude to Sales
Ditch the VCs and Angel Groups: Raise Funds for Your Business On Your Own So you put your cash, ego and pride on the line and started your dream business. You have the business strategy that will make you rich. All you need is the cash to take your business to the next level. Your plan is to look for funding from venture capital firms (VCs) or angel investor groups. Not so fast.VCs and angel groups are like the movie stars of the financial world. Stories about the “hot” VC market and how VCs are virtually throwing money at companies sell financial newspapers like Brangelina sells cop It's true. We detest people who are openly selling to us. Why? Because we perceive that they're more interested in what they are going to get out of the sale than they are about us!! (we think they're just not listening to what WE want) However, I personally love to watch, listen and buy from a good salesperson. A person who identifies my needs, guides me to purchase and gets Press Release System for Free Advertising I love the game of sales. In fact I am fascinated by people's traditional beliefs on sales and what it means to them. One of the most common areas of challenge that I come up against time and time again when working with business owners and business groups revolves around the basics of ‘getting business through the door' which is an absolutely critical area of any business. This is determined by the business owner's (and their respective teams) beliefs around the area of sales.If you have a low budget or no budget your advertising campaign can still be done for free, and a small business owner can get free ads with large publishers.Magazines and other print publications have an ad to content ratio to maintain for legal reasons, and sometimes an issue has a blank space just waiting for an interesting press release (content) to match the size of an ad that they want to squeeze in for maximum revenue.I once developed a free ad campaign for a manufacturing company on a product line th So here's a question for you: What are the top three words that come to mind when I say ‘salesperson'? Yes, they've just popped right up there inside your head - just pause for a second right now...and write them down. Who thought ‘pushy', ‘arrogant', ‘dishonest' etc.? When I ask this question to groups of business owners, over 90% of the comments made are well...slightly on the negative side ! It's no wonder then (if we have grown up with an internal belief system such as this) that many of us have a bit of an issue ‘selling' to others. In fact, we try not to be all the things we believe salespeople are. So much so that we don't make that second call back ‘just in case they think I'm being pushy' or ‘I don't want them to think I'm being arrogant' or ‘I really don't want to annoy them'. So consider this: On average people buy after the SIXTH contact and most average sales people give up after the second or third call Here's another one to consider: People HATE to be sold to but they LOVE to buy. It's true. We detest people who are openly selling to us. Why? Because we perceive that they're more interested in what they are going to get out of the sale than they are about us!! (we think they're just not listening to what WE want) However, I personally love to watch, listen and buy from a good salesperson. A person who identifies my needs, guides me to purchase and gets How Can You Improve Your AIM? ined by the business owner's (and their respective teams) beliefs around the area of sales.O.K. it’s 2006 and it’s time to make sure you are heading in the right direction. No time like the beginning of a new year to re-evaluate your goals, purpose, strategies, behaviors and ultimately your aim in life.One of the critical elements in all aspects of life is to have the proper aim. I am referring here to:A - Awareness of what is, needs to change, or can be. I - Intent. Having a clear, focused intent to change, grow, develop or modify. M - Movement. To have consistent movement or progres So here's a question for you: What are the top three words that come to mind when I say ‘salesperson'? Yes, they've just popped right up there inside your head - just pause for a second right now...and write them down. Who thought ‘pushy', ‘arrogant', ‘dishonest' etc.? When I ask this question to groups of business owners, over 90% of the comments made are well...slightly on the negative side ! It's no wonder then (if we have grown up with an internal belief system such as this) that many of us have a bit of an issue ‘selling' to others. In fact, we try not to be all the things we believe salespeople are. So much so that we don't make that second call back ‘just in case they think I'm being pushy' or ‘I don't want them to think I'm being arrogant' or ‘I really don't want to annoy them'. So consider this: On average people buy after the SIXTH contact and most average sales people give up after the second or third call Here's another one to consider: People HATE to be sold to but they LOVE to buy. It's true. We detest people who are openly selling to us. Why? Because we perceive that they're more interested in what they are going to get out of the sale than they are about us!! (we think they're just not listening to what WE want) However, I personally love to watch, listen and buy from a good salesperson. A person who identifies my needs, guides me to purchase and gets Same Old, Same Old PR Still Tops uestion to groups of business owners, over 90% of the comments made are well...slightly on the negative side !Like human nature over time, the power of good public relations remains the same.Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, or need to create outside stakeholder behavior change – the kind that leads directly to achieving your managerial objectives.Fortunately, you can get that job done by doing something positive about the behaviors of those external audiences that MOST affect your organization. And do so by persuading those import It's no wonder then (if we have grown up with an internal belief system such as this) that many of us have a bit of an issue ‘selling' to others. In fact, we try not to be all the things we believe salespeople are. So much so that we don't make that second call back ‘just in case they think I'm being pushy' or ‘I don't want them to think I'm being arrogant' or ‘I really don't want to annoy them'. So consider this: On average people buy after the SIXTH contact and most average sales people give up after the second or third call Here's another one to consider: People HATE to be sold to but they LOVE to buy. It's true. We detest people who are openly selling to us. Why? Because we perceive that they're more interested in what they are going to get out of the sale than they are about us!! (we think they're just not listening to what WE want) However, I personally love to watch, listen and buy from a good salesperson. A person who identifies my needs, guides me to purchase and gets Job Interview Techniques n case they think I'm being pushy' or ‘I don't want them to think I'm being arrogant' or ‘I really don't want to annoy them'. So consider this:The best combatant against fears of interviewing properly has one simple answer – educating yourself on the proper techniques to answer any cringing questions that may trip you up during an interview. The other fact your mother was right about? Being yourself! Just how much of yourself should you be? Well, once again, educate yourself on the job at stake. Job interview techniques tend to revolve around two things: You, and the job position you are applying for. Simply put, the definition of “technique” is a method of acco On average people buy after the SIXTH contact and most average sales people give up after the second or third call Here's another one to consider: People HATE to be sold to but they LOVE to buy. It's true. We detest people who are openly selling to us. Why? Because we perceive that they're more interested in what they are going to get out of the sale than they are about us!! (we think they're just not listening to what WE want) However, I personally love to watch, listen and buy from a good salesperson. A person who identifies my needs, guides me to purchase and gets Go Slow to Go Fast - Why Over 80% Of High Tech Startups Fail And What To Do About It With billions of dollars of venture capital residing down the street on Sand Hill Road, two Stanford professors are attempting to answer a fundamental question “why does it always take longer and cost more to build a hi-tech company than anyone ever expects?” For all the intellect, experience and graduate degrees in the venture capital industry, the sad truth is that 80% of venture capital investments do not pan out. While the reasons for this high attrition rate are too numerous to list here, a simple fact defines ever It's true. We detest people who are openly selling to us. Why? Because we perceive that they're more interested in what they are going to get out of the sale than they are about us!! (we think they're just not listening to what WE want) However, I personally love to watch, listen and buy from a good salesperson. A person who identifies my needs, guides me to purchase and gets me to feel great afterwards about purchasing their product. Like most of us deep down, I LOVE to buy. So what's the difference? A good salesperson believes passionately in their product and what it will give you. That when you purchase their product you will feel great too. It will give you something that will make your life just that little bit more exciting / easier etc. So if a good salesperson is not openly selling to you, what are they doing? They're asking the right questions to help you to make a decision to buy. That is one of the keys to great selling. Firstly build lots of Rapport. Then help your prospect make the decision to buy. Then provide lots of follow up after the sale. Why would we provide lots of lots of follow up afterwards? Because, on average, it is TEN times more likely that someone you have sold something to before will buy from you again in the future IF (and this is the important bit) you keep in touch. So consider the following:
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