Casual Articles - Business

Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit

-sector actually brag about their ability to upsell. They train their technicians and service writers how to s

Which Niche To Conquer?
I'm sure that you've heard about how many start up companies fail when they first begin, and the reason that most (if not all) of their failures is because they don't create a good fountain to build o

Many loyal change companies in the Annual Surveys for the Oil Change Industry show that the average ticket price for the customer coming in for a regular oil change of approximately $29.95 on average are charged $150. However, if you consider this from the customer's perspective it seems to be rather unfortunate. A customer comes in for a $30 oil change and leaves after paying $150, but why?

Many chains in the oil change industry sub-sector actually brag about their ability to upsell. They train their technicians and service writers how to s

Strategic Planning – Planning for Success Using Your Strategic Roadmap
So what is a business strategic plan? Basically it is a combination of what you want your business to be and a roadmap to get. Here’s how to get your company focused, stable and profitable.1.

e for the customer coming in for a regular oil change of approximately $29.95 on average are charged $150. However, if you consider this from the customer's perspective it seems to be rather unfortunate. A customer comes in for a $30 oil change and leaves after paying $150, but why?

Many chains in the oil change industry sub-sector actually brag about their ability to upsell. They train their technicians and service writers how to s

Unforgettable First Impressions Part 2: It's All About Them!
Jean de la Bruyere said, “The great gift of conversation lies less in displaying it ourselves than in drawing it out of others. He who leaves your company pleased with himself and his own cleverness i

ver, if you consider this from the customer's perspective it seems to be rather unfortunate. A customer comes in for a $30 oil change and leaves after paying $150, but why?

Many chains in the oil change industry sub-sector actually brag about their ability to upsell. They train their technicians and service writers how to s

Webinar Marketing For Financial Advisors: 7 Tips To Generate Quality Prospects For Online Events
Many financial advisor marketers have counted on free dinner seminars to build their client lists over the past few decades. Unfortunately, these events have become overused and too often fail to att

in for a $30 oil change and leaves after paying $150, but why?

Many chains in the oil change industry sub-sector actually brag about their ability to upsell. They train their technicians and service writers how to s

Your Voice Print
"Mountains are built one pebble at a time and climbed one step at a time." This is a quote of mine that I personally put into practice each day as I progress towards fulfilling my WHY in life.

-sector actually brag about their ability to upsell. They train their technicians and service writers how to sell more to each customer who comes in. From their perspective they believe that the more they charge per customer the more money they will make on fewer customers and less work. This makes sense but is rather shallow. Because then customers will come less often and fail to maintain their cars and this hurts future sales.

One of the largest oil change chains was said to have an average ticket price of $183 and other industry market

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Business cards help businesspeople present a good company image by highlighting the services provided by a particular company. They can also help to enhance the personal image of a businessperson. Production and printing costs of business cards are low, but benefits are high, as they make a statement in the business world. As a result, the market value of business cards is high.

How will your group function when you are no longer there? This is one of the classic questions for assessing the success of a leader. It is not good enough that you improved the department while it was under your guidance. What matters is that the group is able to sustain that high level of performance going forward

We all make use of traditional forms of getting new business in – advertising, direct mail, brochures etc but networking is one form of marketing which, has been under-utilised. Until now that is. Learn how small business owners are finally beginning to under stand the power of networking and what it can do for their sales figures.

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