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Casual Articles - Sales Leaders Create a Vision That Places Them First
Delivery Companies Make the Grade dIn the United States we have the most efficient delivery service companies in the world. This is because the free market competitive system has pushed entrepreneurs to become more efficient to make more profit and to keep costs down. More and more products are now delivered right to your door. Businesses have found efficient ways to do this and consumers are loving it.These products come by deliv In the mid 1980’s there was a large machine that cost about $6,000.00 which had the ability to send a document across the country in minutes using a telephone line. The only challenge was that another machine had to be on the other end to receive the document. This seemed revolutionary at the time and today we call these old Fax mac Think Twice Before You Send That E-mail One of my heroes in life is Bill Levine, the founder of PIP Printing. It was almost 40 years ago that he found himself at the front of the line in an industry. That industry has changed significantly since he opened his first instant printing operation. It began with an idea that joined technology together which eliminated several steps in the printing process. At that time, the printing plate making process required 8 time consuming steps that took days to accomplish. The newly developed Itek plate making unit was a self contained system which had the ability to create printing plates in about a minute.When communicating with a customer, which is the best method or channel of communication: face-to-face, phone, or e-mail?Face-to-face meetings provide an opportunity to create rapport and expand relationships far better than phone or e-mail. Meetings in-person are rich with social cues such as body language, which can help you understand the other party’s emotions or reactions. I have seen studie Although this new invention was shown at tradeshows around the country in 1966, only a handful of individuals saw the vision of an industry and the revolutionary concept of this technology. Those who caught the vision were blessed with skyrocketing growth as the instant printing industry grew. I know, because I was there with Bill Levine as a member of his team from 1980 to 1988. Some instant printers refer to this as the golden 80’s. Today, most of those Itek plate making units are retired and have been replaced with high speed copiers that perform the role of the printing press in many applications. With today’s technology it is hard to tell the difference between a copier image and one that was printed. The FAX Revolution that Sputtered Business Operation Mistakes - Sapping the Bottomline printing process. At that time, the printing plate making process required 8 time consuming steps that took days to accomplish. The newly developed Itek plate making unit was a self contained system which had the ability to create printing plates in about a minute.Over the years I have reviewed a large number of business operations. Following are a few of the major mistakes businesses make in their business operationsRedundanciesMost businesses, large and small, have too many things they do over and over which sap time away from being more productive. For instance, there are still business people who will write the same email or l Although this new invention was shown at tradeshows around the country in 1966, only a handful of individuals saw the vision of an industry and the revolutionary concept of this technology. Those who caught the vision were blessed with skyrocketing growth as the instant printing industry grew. I know, because I was there with Bill Levine as a member of his team from 1980 to 1988. Some instant printers refer to this as the golden 80’s. Today, most of those Itek plate making units are retired and have been replaced with high speed copiers that perform the role of the printing press in many applications. With today’s technology it is hard to tell the difference between a copier image and one that was printed. The FAX Revolution that Sputtered Selling Is The Most Important Job For Every Entrepreneur 1966, only a handful of individuals saw the vision of an industry and the revolutionary concept of this technology. Those who caught the vision were blessed with skyrocketing growth as the instant printing industry grew. I know, because I was there with Bill Levine as a member of his team from 1980 to 1988. Some instant printers refer to this as the golden 80’s.Let’s consider the example of an entrepreneurial inventor attempting to market his newest creation: a portable hydrostatic body fat test appliance. Design is complete, testing is finished and results exceeded initial assumptions, several working prototypes have been built, UL Approval is in hand, patents filed and a business plan has been customized. The wellness aspects of the unit make it timely and p Today, most of those Itek plate making units are retired and have been replaced with high speed copiers that perform the role of the printing press in many applications. With today’s technology it is hard to tell the difference between a copier image and one that was printed. The FAX Revolution that Sputtered Public Speaking Can Be Fun! as the golden 80’s.I was invited to give a presentation to an organization where members were afraid to step up to leadership positions mainly because they would have to do some public speaking. They asked me if I could somehow communicate to them that "public speaking can be fun". Little did they know, "FUN" was my middle name. As a matter of fact, one of the very first things I say on my new CD is that "public speaking Today, most of those Itek plate making units are retired and have been replaced with high speed copiers that perform the role of the printing press in many applications. With today’s technology it is hard to tell the difference between a copier image and one that was printed. The FAX Revolution that Sputtered Four Memory Slips That Can Cost You Sales dYour palms begin to sweat and you avoid eye contact with someone you know is a client, but you just can't remember his name.Your heart sinks as you hang up the phone after a phone call with a furious prospect; you forgot you'd made an appointment with her.You pound your forehead in frustration as you realize, too late, what you should have told a customer that would have made the sale. In the mid 1980’s there was a large machine that cost about $6,000.00 which had the ability to send a document across the country in minutes using a telephone line. The only challenge was that another machine had to be on the other end to receive the document. This seemed revolutionary at the time and today we call these old Fax machines. The challenge at PIP Printing Headquarters was convincing business owners to invest in the expensive technology. It was only a few years later that Fax technology caught on and customers were lining up and paying several dollars to get their faxes sent around the country to another location as the Fax explosion took hold. The profits generated from those early investments paid off handsomely. Today, the lines have all but disappeared and Fax technology is being replaced with email and instant messaging. In my case, I don’t have a fax machine; I use efax for sending and receiving faxes. Selling Technology Isn’t Easy Our sales role is to create the vision of success in the hearts of our customers so they see the advantage of being first in their market with our system or solution. Technology hasn’t stopped and there is new technology that is being developed everyday that will impact us tomorrow. Our challenge is to help our prospects and customers recognize an opportunity when it is in front of them. Today I understand how Bill Levine felt with his discovery. I’m looking for companies that want to be first in th
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