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    If you are a franchise sales person perhaps you need a few pointers. You see, selling franchises is a lot different than selling other types of things and there are many reasons for this. Not only is a franchise a very high-ticket item, but it is also a lifestyle change and part of someone's American dream. Buying a franchise is also a risky endeavor, just like starting any type of business, but the franchise buyer knows this and is probably considering a fra
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    ises is a lot different than selling other types of things and there are many reasons for this. Not only is a franchise a very high-ticket item, but it is also a lifestyle change and part of someone's American dream. Buying a franchise is also a risky endeavor, just like starting any type of business, but the franchise buyer knows this and is probably considering a fr
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    s. Not only is a franchise a very high-ticket item, but it is also a lifestyle change and part of someone's American dream. Buying a franchise is also a risky endeavor, just like starting any type of business, but the franchise buyer knows this and is probably considering a fr
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    rt of someone's American dream. Buying a franchise is also a risky endeavor, just like starting any type of business, but the franchise buyer knows this and is probably considering a fr
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    ng any type of business, but the franchise buyer knows this and is probably considering a franchise rather than risking their own money in starting a business from scratch. And this is why most people buy franchises.

    I do believe that is the most apparent reason for buying a franchise rather than going it alone actually in a small business built from the ground up. Additionally, the psychological factors of the "Fear of Loss" is alive and well in sellin

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