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Casual Articles - He Said She Said
Sometimes Direct Marketing Should Be Anything But Direct
Could it be that sometimes direct marketing should be anything but direct?Direct marketing specialists are very quick to point out that one envelope color always 'pulls' better than another. That sans serif type the delivers the direct message is 22% stronger than serif. That multi-step marketing of three steps yields more back-end potential than a process involving four steps.And they ALL have documentation to prove these findings. Like lawyers citing cases, DM gurus cite campaigns.But sometimes direct marketing should be
> What are the differences?Could it be that sometimes direct marketing should be anything but direct?Direct marketing specialists are very quick to point out that one envelope color always 'pulls' better than another. That sans serif type the delivers the direct message is 22% stronger than serif. That multi-step marketing of three steps yields more back-end potential than a process involving four steps.And they ALL have documentation to prove these findings. Like lawyers citing cases, DM gurus cite campaigns.But sometimes direct marketing should be
Dr. Deborah Tannen, a specialist in the fi
Six Power Secrets of Getting Hired and Promoted - Part 3
Power Secret Five: How to Make Money Without a College DegreeIt is worth pointing out that many times there is no meaningful correlation between education and income.One can statistically show that an average college graduate, over the course of his or her adult working life, will make more money than an average high school graduate who does not go on to higher education. Any knowledgeable person can show this as a fact.The problem is that many times the difference between the two is not as great as some would think. It is
Have you heard the joke, why is it that a man will pay $2 for a $1 item he wants and a woman will pay $1 for a $2 item that she doesn't want? Subtle gender differences in behavior, especially in communication, also appear in the selling arena. We should be aware of these differences to make our selling easier and understand their impact on our selling.Power Secret Five: How to Make Money Without a College DegreeIt is worth pointing out that many times there is no meaningful correlation between education and income.One can statistically show that an average college graduate, over the course of his or her adult working life, will make more money than an average high school graduate who does not go on to higher education. Any knowledgeable person can show this as a fact.The problem is that many times the difference between the two is not as great as some would think. It is
What are the differences?
Dr. Deborah Tannen, a specialist in the fie
Should You Take Care of Your Customers?
Sometimes it feels like business would be so much better without customers. We could go about our internal meetings without problems, set-up strategies that we like and understand, decide where the funds should go...life would be so easy...no customers, no cry (to paraphrase a famous song). Of course, this scenario conveniently forgets that it is the customer who pays our bills.There is no doubt that the customer should be at the centre of every business strategy and yet, it often feels like focusing on them comes as an afterthought, a
woman will pay $1 for a $2 item that she doesn't want? Subtle gender differences in behavior, especially in communication, also appear in the selling arena. We should be aware of these differences to make our selling easier and understand their impact on our selling.Sometimes it feels like business would be so much better without customers. We could go about our internal meetings without problems, set-up strategies that we like and understand, decide where the funds should go...life would be so easy...no customers, no cry (to paraphrase a famous song). Of course, this scenario conveniently forgets that it is the customer who pays our bills.There is no doubt that the customer should be at the centre of every business strategy and yet, it often feels like focusing on them comes as an afterthought, a
What are the differences?
Dr. Deborah Tannen, a specialist in the fi
Job Search Tip for Women: Break the Glass Ceiling!
OK. The stats for 2005 are in.1. Women make up about half the American work force.2. Women hold about half the managerial positions.3. Women earn just 73 percent of what men earn in the same jobs.4. Women hold only 5 percent of the country’s top-paying jobs.5. Just eight of the Fortune 500 companies have women CEO’s.The secret to changing this situation is learning to communicate more effectively.Molly Dickinson Shepard just wrote a book called “Stop Whining and Start Winning.” She contends th
vior, especially in communication, also appear in the selling arena. We should be aware of these differences to make our selling easier and understand their impact on our selling.OK. The stats for 2005 are in.1. Women make up about half the American work force.2. Women hold about half the managerial positions.3. Women earn just 73 percent of what men earn in the same jobs.4. Women hold only 5 percent of the country’s top-paying jobs.5. Just eight of the Fortune 500 companies have women CEO’s.The secret to changing this situation is learning to communicate more effectively.Molly Dickinson Shepard just wrote a book called “Stop Whining and Start Winning.” She contends th
What are the differences?
Dr. Deborah Tannen, a specialist in the fi
Know Your Niche
It was a warm, quiet winter afternoon as I walked along the beach. At the headland there was a typical collection of rock pools. Lots of pools, some with more water than others, and some surging with the tidal wash. As I looked more closely I noticed the inhabitants - a purple anemone or two on the sidewall, sea snails moving slowly along the crevices, and other small creatures swimming around.Over recent times I have spoken with a number of people who are in the early stages of building their businesses or launching a new concept. As I
ese differences to make our selling easier and understand their impact on our selling.It was a warm, quiet winter afternoon as I walked along the beach. At the headland there was a typical collection of rock pools. Lots of pools, some with more water than others, and some surging with the tidal wash. As I looked more closely I noticed the inhabitants - a purple anemone or two on the sidewall, sea snails moving slowly along the crevices, and other small creatures swimming around.Over recent times I have spoken with a number of people who are in the early stages of building their businesses or launching a new concept. As I
What are the differences?
Dr. Deborah Tannen, a specialist in the fi
Businesses That Give Back to the Community
So, why are you in business? If you answered, to make money, you’ve got it all wrong. That may be one of your reasons, but it shouldn’t be the main goal. You might think I’m crazy, but hear me out. To begin with, you be wondering what makes me qualified to judge your business? Fine, I’ll tell you.As a professional marketing consultant with a degree in advertising, I’ve been advising businesses since opening my own advertising agency in 1976. That adds up to three decades and about 7000 businesses. During that time, I learned what it ta
> What are the differences?So, why are you in business? If you answered, to make money, you’ve got it all wrong. That may be one of your reasons, but it shouldn’t be the main goal. You might think I’m crazy, but hear me out. To begin with, you be wondering what makes me qualified to judge your business? Fine, I’ll tell you.As a professional marketing consultant with a degree in advertising, I’ve been advising businesses since opening my own advertising agency in 1976. That adds up to three decades and about 7000 businesses. During that time, I learned what it ta
Dr. Deborah Tannen, a specialist in the field of sociolinguistics, says men's conversation tends to focus on status while women's tends to focus on connection. Men feel it's okay to brag; women don't. Tell a woman about your problem and she'll respond with understanding and empathy. A man tends to respond by offering solutions. Researchers at the University of California studied male-female
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