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  • Casual Articles - Body Shop Acquisition Polarizes Corporate Reformists

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    o do. I have done all I can to protect the future for thousands of employees and community trade suppliers.... I do not believe that L’Oreal will compromise the ethics of The Body Shop. That is
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    For many corporate reformists and progressives, The Body Shop has been the poster child for corporate responsibility toward the environment, human rights and fair trade. L’Oreal, on the other hand, has represented the evil empire, and has been harshly criticized by The Body Shop founder Anita Roddick for animal testing and other unethical practices.

    So it stands to figure that activists are split in their reaction to The Body Shop’s decision to be acquired by L’Oreal.

    In one camp are the pragmatists who accept the relationship between The Body Shop’s social welfare ideals and the profit-driven gluttony of shopping malls where the company sells its products.

    They’re willing to take Roddick at her word when she says that she’s “done what any founder ought to do. I have done all I can to protect the future for thousands of employees and community trade suppliers.... I do not believe that L’Oreal will compromise the ethics of The Body Shop. That is a

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    So it stands to figure that activists are split in their reaction to The Body Shop’s decision to be acquired by L’Oreal.

    In one camp are the pragmatists who accept the relationship between The Body Shop’s social welfare ideals and the profit-driven gluttony of shopping malls where the company sells its products.

    They’re willing to take Roddick at her word when she says that she’s “done what any founder ought to do. I have done all I can to protect the future for thousands of employees and community trade suppliers.... I do not believe that L’Oreal will compromise the ethics of The Body Shop. That is

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    ists are split in their reaction to The Body Shop’s decision to be acquired by L’Oreal.

    In one camp are the pragmatists who accept the relationship between The Body Shop’s social welfare ideals and the profit-driven gluttony of shopping malls where the company sells its products.

    They’re willing to take Roddick at her word when she says that she’s “done what any founder ought to do. I have done all I can to protect the future for thousands of employees and community trade suppliers.... I do not believe that L’Oreal will compromise the ethics of The Body Shop. That is

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    als and the profit-driven gluttony of shopping malls where the company sells its products.

    They’re willing to take Roddick at her word when she says that she’s “done what any founder ought to do. I have done all I can to protect the future for thousands of employees and community trade suppliers.... I do not believe that L’Oreal will compromise the ethics of The Body Shop. That is

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    o do. I have done all I can to protect the future for thousands of employees and community trade suppliers.... I do not believe that L’Oreal will compromise the ethics of The Body Shop. That is after all what they are paying for and they are too intelligent to mess with our DNA.”

    Even Brooke Shelby Biggs of activist site CorpWatch thinks the acquisition could be a good thing. “Maybe Roddick is right,” she writes. “Maybe a vastly expanded market will be good for the communities from which The Body Shop sources its products.”

    The Body Shop is, after all, a consumer business that sells stuff nobody absolutely needs. So, she figures, “if you’re going to buy Body Butter anyway, it’s good to know you’re helping women in Ghana feed their families at the same time.”

    In the other camp are the outraged ideologues, violently shaken from their convenient rationalization that a $732 million, publicly traded corporation existed primarily to validate their an

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